1. Points of Parity & Point of
Difference & Nivea
• Nivea's points of difference
• Gentle
• Protective
• Caring
• Nivea created points of parity before introducing
their brands' points of difference.
2. Recommendation
• Brand building assessment
– Market penetration should be emphasized.
– More diversification is needed.
• Brand growth Assessment
– Should emphasize in increasing the number of
expended network.
– Should emphasize on distribution.
– Increase male customer.
