Roll of farmer in agricultural marketing

3. Introduction
Bangladesh is an agricultural country.
Farmers are the main hero for our
economy. But they are deprived of many
opportunities in agricultural field as well as
marketing of their products.
Some problems of farmers of agri-
marketing field and their recommendation
are given below-

4. PROBLEMS

5. Large number of middlemen
 Not to get real price of the product
 Lost interest to grow big quantity of product
 Middlemen increase their income and
farmers are deprive of fair price
Transportation problem
 Perishable product
 Transportation system is not so good
 Transportation cost is so high

6. Storage problem
 Seasonality
 Storage capacity
 Farmers do not want to store product

7. Scatterd and small marketing surplus
Agricultural holdings are very small scatterd
throughout the country , of which marketable
surplus is very large
Poor handling, processing and
packaging
As present handlings are inadequaite, for
efficient marketing of agricultural products,
careful handling, processing and packaging
are also requaired

8. Lack of uniform standardization grading and
sorting
Inadequate exists in scientific grading of the produce in
the country .In the absence of standardization grading
and sorting adulteration in the consequence. For that
farmers are unable to play well in agricultural
marketing field
Lack of market information about production
and marketing
Market information is essential for producers. Traders
and consumers as well as Government if market
mechanism has to work efficiently Some marketing
problems can be traced to lack of information about
production

9. Irregular Supply
 In this country, almost are small farmer. They are mostly poor.
They have no enough capital to face their seasonal money
requirement. So they have to do post-harvest immediate sales
that is negative for marketing.
Lack of Capital/Credit
 Irregular supply of fertilizer
 Irregular supply of pesticides
 Irregular supply of oil, electricity

10. Lack of Organization
 Lack of modern irrigation practices
 Inability in operating higher technical machine
 Unawareness of precision farming solution
Technological Problem
 Farmers have no organization to make help their marketing.
For this they have to face many malpractices- unfair
weightment, unhealthy sales method, high market charges..
 Deprivation from the superior

12. RECOMMENDATION

13. Training in Agri-Marketing
 Agribusiness Management
 Post-harvest Management
 Grading, standardization and quality assurance
 Information technology
 Marketing extension
Proper Market Information
-Accurate, adequet and timely availability of market
information facilitates dicision about when & where to market
the product.
 Price of the commodities
 Supply of the commodities
 Demand for the commodities
 Market competitors

14. Develop more agro-based
industries
Farmers are poor. They have fewer communicative system
in their hand. So information technology should be
developed. Then farmer will be able to deal with the
buyer very smoothly.
Develop information system
In seasonal time, a certain product produced in large number.
Because of perishability and demand lower than the supply,
agricultural product spoil mostly. If more agro industry develop,
then surplus can be processed and it will decrease the loss and
contribute to our economy. Actually increase of agro industry
increase the demand of agri-product.

15. Form Co-Operatives
Two Latin word, Co=to work and Opus=together. It’s a voluntary
organization having some social objectives. The principle is to
organize the powerless individual to benefited them equal to rich.
 Voluntary organization
 Democratic management of the Org.
 Each for all and all for each
 Loans to member for productive purpose
Develop Argi-Export Sectors
Some agri-product have great demand in international market
than the local market. So its important to having agri-product
exporting company in a agro-based country. Bangladesh is mostly a
agro-based country and agriculture contribution in GDP is about
25%. With the development of agri-export sector it will open
another door for farmer to get higher price.

16. More Agricultural Research
 To understand the existing marketing system
 To diagnose the problems confronting the farmers
 To analyze and predict the impact and effectiveness of
alternative policy measures to solving this problems
Government Intervention
 Creation of awareness among the farmers
 Creation of marketing infrastructure- storage, transportation,
communication, credit facility, grading and standardization.
 Administration of prices at different levels of marketing and restriction
on the traders and market regulation
 Establish organization that provide marketing service to the farmer
 Promotion of farmers cooperative societies

17. THAT’S
ALL