The document introduces Windows Phone 7 as a new platform for developers, outlining key elements such as a common hardware specification, consistent APIs, and cloud-powered experiences. It describes the runtime environment for building visually stunning apps or high-performance games using .NET and XAML. Developers can access phone capabilities and integrate with cloud services for features like notifications, location, and Xbox Live. A variety of tools are provided to help developers build, test, deploy, and update their apps in the Windows Phone Marketplace.

3. File | New Start

4. File | New Philosphy

5. File | New Customer

6. File | New Design

7. File | New Experience

8. File | New Platform

9. Smart Design

11. Integrated Experiences

12. PEOPLE
OFFICE
PICTURES
MUSIC+VIDEO
MARKETPLACE
GAMES

13. What will
developers say?

14. Common Hardware Elements
+ Consistent Platform
+ Quality Focus
= Windows Phone Hardware

15. Help end users personalize their phones
Help developers be profitable
Enable cloud powered experiences

16. Screen
Cloud

17. Runtime – On “Screen” Tools
Code you write on Tools you use to
the client design & develop
Cloud Services Portal Services
Code you write on Tools you use to
the server ship & sell

18. Runtime – On “Screen” Tools
Sensors Media Data Location Phone Emulator
Phone Xbox LIVE Notifications Samples Documentation
.NET Framework managed code sandbox Guides Community
Packaging and Verification Tools
Cloud Services Portal Services
Notifications App Deployment Registration Marketplace
Location Identity Feeds Validation MO and CC Billing
Social Maps Certification Business Intelligence
Publishing Update Management

19. Cloud Services
Notifications App Deployment
Location Identity Feeds
Social Maps

20. Yours
You build; You consume;
Made easy with Cloud Computing
services like Windows Azure
Theirs
Made easy with APIs you know;
Windows Communication Foundation
SOAP. REST. LINQ.
Ours
Notifications
Location
Xbox LIVE
App Deployment & Marketplace

21. Runtime – On “Screen”
Sensors Media Data Location
Phone Xbox LIVE Notifications
.NET Framework managed code sandbox

22. Two flavors
 Modern XAML/event-driven  High performance game framework
application UI framework  Rapid creation of multi-screen
 Rapid creation of visually 2D and 3D games
stunning apps  Rich content pipeline
 Metro-themed UI  Mature, robust, widely adopted
controls technology
 HTML/JavaScript spanning
 500,000 developers Xbox 360,
spanning Windows Windows,
and web and Zune

23. Common capabilities
Input .NET
• Touch • Superset of Silverlight 3.0
• Hardware buttons • Windows Communication Foundation
• SOAP and REST services
Media
Phone Access
• Digital media capture & playback
• Media library access • Integrated access to phone UI
• Sensors
• Picker for contacts and photos
Data
• Isolated Storage Integrated With Cloud Services
• LINQ (Objects and XML)
• App Deployment & Updates
• Notifications
• Location
• Xbox LIVE

25. demo

26. navigation
web browser
media
input
os integration

27. push notifications

28. 14
15
New photos online!
Seattle, WA: Sunny and 85 degrees

29. location

30. GPS
+ Accuracy
- Power
- Speed
- Indoors
- Accuracy
+ Power WiFi
+ Speed
- Wilderness
+/- Accuracy
+/- Power
Location +/- Speed
Cell towers services +/- Urban areas

32. demo

35. 2D and 3D
configurable effects
scaler & orientation
media
sensors & touch

36. Tools
Phone Emulator
Samples Documentation
Guides Community
Packaging and Verification Tools

37. demos and labs
tools
documentation
developer guides
code samples

38. Portal Services
Registration Marketplace
Validation MO and CC Billing
Certification Business Intelligence
Publishing Update Management

39. Develop Submit Certify
& Debug & Validate & Sign
Windows Phone
Application Marketplace
Deployment Service

40. Fun to browse
Try & Buy
Flexible payment
Easy application updates

41. developer.windowsphone.com

42. msdn.se/johan