The document contains data on monthly search volumes and expected traffic for 6 keywords over an 11 month period from December 2010 to November 2011. It also includes information on the setup and monthly costs of an SEO campaign targeting these keywords, as well as calculations for NPV, IRR, and a break-even analysis of the investment. The analysis shows that the investment has a positive NPV of $992.47 and an IRR of 9.98%, indicating it would be a good investment according to the criteria provided.

1. Keywords Monthly Search Volume Expected Traffic Rse
Keyword 1 8100 243
Keyword 2 6600 198
Keyword 3 6600 198
Keyword 4 5400 162
Keyword 5 45000 1350
Keyword 6 9600 288

3. 0 1 2 3 4
Keywords Monthly Search Volume Dec-10 Jan-11 Feb-11 Mar-11 Apr-11
Keyword 1 8100 2 3.09 4.79 7.41 11.46
Keyword 2 6600 3 4.39 6.43 9.41 13.76
Keyword 3 6600 5 6.99 9.76 13.64 19.05
Keyword 4 5400 1 1.59 2.52 4 6.36
Keyword 5 45000 25 35.93 51.63 74.2 106.64
Keyword 6 9600 8 11.08 15.35 21.26 29.45
44 63.07 90.48 129.91 186.71

4. 5 6 7 8 9 10 11
May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 r
17.72 27.42 42.42 65.63 101.53 157.07 243 1.55
20.15 29.48 43.15 63.16 92.44 135.29 198 1.46
26.62 37.19 51.96 72.6 101.43 141.72 198 1.4
10.1 16.04 25.47 40.45 64.24 102.01 162 1.59
153.25 220.23 316.5 454.84 653.66 939.38 1350 1.44
40.78 56.49 78.25 108.38 150.12 207.93 288 1.39
268.62 386.86 557.75 805.06 1163.41 1683.4 2439

5. Set up Cost
Item Days Cost / day Cost
Keyword Research 2 400 800
Optimising Analytics Account 1 400 400
Onsite optimisation 5 400 2000
Investment for Setup USD 3,200
Monthly Cost
Item Days Cost / day Cost
Monthly SEO Work 2 400 800
Reporting 1 300 300
Monthly maintainance USD 1,100

7. Traffic Sensitivity (Decrease) 0.00%
Traffic Sensitivity (Increase) 0.00% Investment Decision Criteria Investment is very good if NPV & IRR is positive
Convertion Rate 5.00% Investment is still good if either of NPV or IRR is
Avg Service Earning / Lead USD 60.00
Discount Factor (in %) 8.00%
0 1 2 3 4
Months Dec-10 Jan-11 Feb-11 Mar-11 Apr-11
Monthly Traffic Rise 44 63.07 90.48 129.91 186.71
SEO Investment Outlay -3200
Monthly SEO Investment -1100 -1100 -1100 -1100
Sales Value USD 132.00 USD 189.20 USD 271.43 USD 389.74 USD 560.14
NCF -3068 -910.8 -828.57 -710.26 -539.86
PVF 1 0.93 0.86 0.79 0.74
Present Value -3068 -843.33 -710.37 -563.83 -396.81
NPV USD 992.47
IRR 9.98%
Break-even Analy
8000
6000
4000
2000
0
-2000
-4000
Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 J

8. good if NPV & IRR is positive.
ood if either of NPV or IRR is positive
5 6 7 8 9 10
May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11
268.62 386.86 557.75 805.06 1163.41 1683.4
-1100 -1100 -1100 -1100 -1100 -1100
USD 805.86 USD 1,160.58 USD 1,673.26 USD 2,415.17 USD 3,490.24 USD 5,050.19
-294.14 60.58 573.26 1315.17 2390.24 3950.19
0.68 0.63 0.58 0.54 0.5 0.46
-200.18 38.18 334.49 710.55 1195.71 1829.7
Break-even Analysis
Row 14
-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11

9. 11
Nov-11
2439
-1100
USD 7,317.00
6217
0.43
2666.36