Igniyte was formed in 2009 and is a UK-based online reputation and communications company with clients across the globe. Igniyte’s team of experts works in partnership with individuals, companies and brands to: • monitor and identify sentiment online • promote authoritative reputations online using PR techniques • challenge online content legally where it is defamatory or irrelevant • create digital content such as websites and social and professional media profiles • implement beneficial processes such as positive review strategies

1. Credentials

2. igniyte.co.uk0800 080 7997 International: +44 (0)203 542 8685
Background to Igniyte
The team at Igniyte are based in London and Leeds and have been working with large
brands and companies since the late 1990’s across a number of different digital disciplines.
Our clients are mixed, sharing one common desire – to have an Established and Positive
Reputation Online;
• Travel Clients
• Luxury & Global Brands
• Education
• PLC’s
• Service Providers
Online Reputation Management is our specialism since 2009.
We currently work with a number of European travel companies, flight operators and hotels to
monitor and react positively to unwanted press stories and reviews

3. igniyte.co.uk0800 080 7997 International: +44 (0)203 542 8685
Services
Igniyte work with a number of companies within the travel and hospitality industries. We
provide practical help, digital work, training and consultancy in the following areas:

4. igniyte.co.uk0800 080 7997 International: +44 (0)203 542 8685
Credentials - Press
Igniyte has been featured in the UK National Press and Media over the last few months:
The Guardian - Online Reputation Management - Tim Dowling
The Daily Telegraph - Reputation the only Asset Worth Protecting - Claire Donnelly
Channel 4 - Online Identity
The Times - Igniyte Research Quoted
And on blogs and related publications such as:
http://www.hsmai.org/knowledge/article.cfm?ItemNumber=9348
(article relating hotels and review management)
http://www.brandwatch.com/2014/06/great-brand-reputation/

5. igniyte.co.uk0800 080 7997 International: +44 (0)203 542 8685
Working with Hospitality & Travel Industries
• Igniyte are Europe’s leading Reputation experts within the field of Brand and
Communications. We work with clients to portray positive content online.
• Established in 2009, Igniyte already work with European travel operators, online travel
agents and hotel chains and the team have a wealth of experience.
• With TripAdvisor now gaining 260 million monthly visits and over 170 million reviews
and opinions posted, the hospitality and travel industries are taking a much more
serious look at the management of external review websites and travel forums.
• Igniyte works to:
• Challenge Content
• Build Reputations
• Establish good content practices online

6. igniyte.co.uk0800 080 7997 International: +44 (0)203 542 8685
Your UK Audience Online
• 2,800 topics posted daily on TripAdvisor & 260 million monthly visitors
• The Oxford Internet Survey found people are spending over 1,000 hours online per
year (19 hrs per week)
• The UK is the 6th most active country on Facebook with over 33 million users (half the
population)
• Twitter has over 15 million active users
• LinkedIn has over 15 million users (+5 million in the last 2 years)
• Google+ - unknown number of users! (no figures released by Google yet)
• 100 hours of video are uploaded to YouTube every minute – Globally there are more
than 1 Billion users.
Ref: http://socialmediatoday.com/kate-rose-mcgrory/2040906/uk-social-media-statistics-2014

7. igniyte.co.uk0800 080 7997 International: +44 (0)203 542 8685
Our Approach
• Communication – To help the companies with response tactics for face-to face
issues, social media and negative reviews. To standardise responses in the
appropriate language for UK guests/travellers.
• Monitoring - Igniyte can help companies and residences monitor for negative
mentions online and provide response tactics to ensure that all negative posts don’t
result in long conversations online.
• Removals – To challenge reviews left on TripAdvisor and other related UK forums
where the content is defamatory or unsubstantiated. The removal of posts can be
achieved if there has been any violation of the website’s T&C’s or UK Defamation Act
2013 or the EC Directive for eCommerce.
• Positive Review Strategy – Whilst we can aid in responding to clients negative
reviews it’s vitally important that the companies are proactively encouraging happy
customers and guests to leave reviews on high ranking websites.

8. igniyte.co.uk0800 080 7997 International: +44 (0)203 542 8685
Igniyte & Successful Use of Social Media
• Be secure
• Be mindful of risks
• Research where your audience are
• Analyse “likes”, “tweets” and engagement
• Build your Supporters, Friends, Circles
• Tweet / Share / Post relevant content for
your audience:
• Guests
• Staff
• Suppliers
• Potential Guests

9. igniyte.co.uk0800 080 7997 International: +44 (0)203 542 8685
We also…
• Review guest-related communication; signs, marketing materials and offline
literature.
• Help with guidance on offline and online frequent complaints.
• Identify “weak spots” in communications.
• Simplify guest communications process for staff dealing with issues and
enquiries.
• Work with you to ensure that health & safety and illness reporting is logged.
• Help with responses to tricky complaints or issues from the press, emails,
TripAdvisor etc

10. igniyte.co.uk0800 080 7997 International: +44 (0)203 542 8685
Travellers Online
Research
(Flights &
Accom)
Book
Research
(things to
do)
“Check In”
/ Social
Activity
Post
Reviews

11. igniyte.co.uk0800 080 7997 International: +44 (0)203 542 8685
Your Audience Online
Your Online Profile
Travellers and Guests do the majority of their searches
online. Igniyte ensure that at the start of their journey
researching a company online the following appear in
the search results:
• Company Website / Blog
• Social & Business Profiles
• Positive Press & PR
• Customer Reviews
• TripAdvisor – Igniyte work with you to provide helpful
responses and take difficult conversations offline.
• Further promote content about the company and
provide optimised coverage of the company name
online
Research
&
Booking
IGNIYTE PROCESS

12. igniyte.co.uk0800 080 7997 International: +44 (0)203 542 8685
Your Audience Online
Your Online Profile
With Wifi, 3G and 4G available across the World,
travellers are leaving real time comments and posting
opinions and images across the social channels and
review sites whilst they are still on holiday. This can be
great for companies if the comments are positive, but in
times of crisis, Igniyte help to:
• Minimise the effects of negative comments online.
• Help with statements for press and social channels.
• Promote further positive coverage.
“Check in”
IGNIYTE PROCESS

13. igniyte.co.uk0800 080 7997 International: +44 (0)203 542 8685
Your Audience Online
Dealing with Reviews
With over 170 million reviews now appearing on
TripAdvisor, along with other prominent review websites,
the UK traveller is embracing the ability to leave their
thoughts and opinions online. Genuine reviews will
always remain on good quality reviews sites, so Igniyte
works with clients to:
• Challenge defamatory/unsubstantiated comments
where possible.
• Create a positive review strategy to ensure that real
reviews from happy guests and customers are
optimised.
• Provide help in how to respond to difficult areas and
comments.
Review
Management
IGNIYTE PROCESS

14. To find out more about our
services visit us at stand TT619
Contact: Mark Miller
+44(0)203 542 8685 – +44(0)7501 384161
wtm@igniyte.co.uk
+44 (0)203 542 8685
www.igniyte.co.uk