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Harnessing the Power
of Network Data
What is Network Data?
•  Combination of data from:
–  Your ERP
–  Trading partner systems
–  Network applications – Elemica Logistics or Supply Chain Applications
–  Plus, outside data feeds
Network Data is a Disruptive: the
Next Frontier of SC Innovation
The combination of large, fast-moving, and varied
streams of big data and advanced tools and
techniques such as geoanalytics represents the next
frontier of supply chain innovation.
Making	Big	Data	Work:	Supply	Chain	Management.	
Boston	Consul*ng	Group	
January,	2015	
The	Supply	Chain	Officer’s	Report	
SCM	World	
September,	2014
Network Data Addresses >70%
Concerns
Weather.			Raw	material	pricing.		
Wars.		
Strike.			
Demand.			
Weather.		
Government	
regula*ons	
Track	and	trace.	
First	run	quality	stats.	
Impact	of	ERP	upgrade	
Emerging	markets	–	supply,	
currency	fluctua*ons	
Emerging	markets	
–	supply,	currency	
fluctua*ons	
80/20	project	–	80%	of	business	by	20%	of	customers.		
Transit	availability	/	*mes.		
Transport	(import,	export,	domes*cs).		
Rail	
performance.		
Truck	performance.		
Food	and	pharma	need	a	high	
degree	of	lot	/	batch	management.		
Business	process	requirements	of	customers	
might	go	beyond	what	we	can	support.	
Rail	performance	
Truck	performance	
Manufacturing	scheduling	–	to	forecasts	and	orders.		
Warehousing	network	
performance.		
Product	stewardships	(EHS,	app	support,	
providing	the	right	level	of	technical	info).		
M&A	
Insight	into	research	/	experimental	
products	–	schedule,	setup.		
Experimental	
samples.		
Impact	of	
new	CRM.		
Preproduc*on	trials	–	not	in	SAP;	manual.		
Where	are	we	headed?		
How	real	is	
demand.		
What	is	the	
future.		
Strategic	direc*on	of	the	company.		
Serializa*on	requirements.		
Forecasts.			
Source	2015	Elemica	Focus	Group	
Batch	xyz	has	an	issue.		
Show	me	the	serial	
numbers	and	where	
each	is:	in-transit,	on-
shelf,	or	sold.	
Will		my	carrier’s	
performance	for	
lane	xyz	be	worse	
or	beaer	than	
expected	based	on	
all	known	data.
How do we get the data?
1)	Companies	
send	their	
standard.	
2)	Different	
iden*fier	
values.	
3)	Evolving	
requirements.		
4)	Desire	to	
interpret	non-
structured	
data	
5)	Non-standard	
use	of	
standards.	
“The	nice	thing	about	standards	is	that	there	are	so	many	to	choose	from.”	
Tanenbaum,	2002	
B2B integration still remains a big cost driver for
companies. Instead of forcing companies to adopt
huge standards, this article propagates an iteratively
improving schema… an Evolving Canonical Model.	
	Itera&ve	Effort	Reduc&on	in	B2B	Schema	Integra&on	via	a	Canonical	Data	Model	
Dietrich,	Lemcke,	and	Stuhec.		Dec	2013
Elemica’s Evolving Canonical
Model
Model	real-world	supply	chains	
•  Serializa*on.		Track.	Trace.	
•  Complex	packaging	
Shared	data	model	
•  Across	messages	and	applica*on.		
Lifecycle	management	
•  Backward	compa*bility.		
•  Evolve	by	partner.	
Mapping	efficiency.		
“…olen	a	company’s	data	
defini*ons	are	inconsistent…	this	
reduces	value.	”	
How	to	Avoid	the	Big	Bad	Data	Trap	
Boston	Consul*ng	Group	
June,	19,	2015
Business Process Areas
Supported on 2.0
Finance	
Invoice…	
LogisHcs	
Shipment	Status…	
Order	
Management	
Orders…	
Quality	
COA…	
SerializaHon	
Serial#	Hierarchy…	
Supply	Chain	
Forecast…
Example of New 2.0
Functions
“The farmer’s ability to locate a precise position in a
field allows for.... optimal application of seeds,
fertilizer, herbicides… A “pedigree” of each seed or
plant…that shows exactly what chemical (and even
batch) that was applied to each plant…
communicated through the supply chain operating
network across all steps in the food and beverage
value chain.”Internet-Based	Technology	Redefines	F&B	Supply	Chain	Opera=ons	
Food Logistics Magazine
August 14, 2015
	
•  Consumer specification of batch numbers and expirations
–  For example, scarce supply of perishable materials
–  Serial numbers, batch numbers, expiration dates, temperature
–  Request specified characteristics in an order
•  Stronger support for packaged goods
–  For example, multi-customer pallet with multiple drop-offs
–  Multiple pallets of packaged products supported
–  Multiple serialized labels per packaging layer
•  Geo-spatial coordinates
–  Latitude, longitude, elevation, depth
•  Strong, consistent data model to support analytics across all
Some Statistics
30	Message	
Canonicals	
•  Invoice	
•  Shipment	
Instruc*ons	
•  Order	Crea*on	
•  Cer*ficate	of	
Analysis	
•  Serializa*on	
Hierarchy	
•  Etc.	
56	Major	
Structures	
•  Date	Time	
•  Partners	
•  Packaging	
structure	
•  Test	Specs	
•  etc.	
52	Type	Lists	
•  HazMat	Type	
•  Partner	ID	Type	
•  PO	Type	
•  Etc.	
139	Unique	Data	
Fields	
•  La*tude	
•  Payment	Ac*on	
Code	
•  Product	
Iden*fier	
•  Seal	Number	
•  	etc.
Contact
•  gneights@Elemica.com
•  267-237-7294

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Harnessing Network Data Power for Supply Chain Innovation

  • 1. Harnessing the Power of Network Data
  • 2. What is Network Data? •  Combination of data from: –  Your ERP –  Trading partner systems –  Network applications – Elemica Logistics or Supply Chain Applications –  Plus, outside data feeds
  • 3. Network Data is a Disruptive: the Next Frontier of SC Innovation The combination of large, fast-moving, and varied streams of big data and advanced tools and techniques such as geoanalytics represents the next frontier of supply chain innovation. Making Big Data Work: Supply Chain Management. Boston Consul*ng Group January, 2015 The Supply Chain Officer’s Report SCM World September, 2014
  • 4. Network Data Addresses >70% Concerns Weather. Raw material pricing. Wars. Strike. Demand. Weather. Government regula*ons Track and trace. First run quality stats. Impact of ERP upgrade Emerging markets – supply, currency fluctua*ons Emerging markets – supply, currency fluctua*ons 80/20 project – 80% of business by 20% of customers. Transit availability / *mes. Transport (import, export, domes*cs). Rail performance. Truck performance. Food and pharma need a high degree of lot / batch management. Business process requirements of customers might go beyond what we can support. Rail performance Truck performance Manufacturing scheduling – to forecasts and orders. Warehousing network performance. Product stewardships (EHS, app support, providing the right level of technical info). M&A Insight into research / experimental products – schedule, setup. Experimental samples. Impact of new CRM. Preproduc*on trials – not in SAP; manual. Where are we headed? How real is demand. What is the future. Strategic direc*on of the company. Serializa*on requirements. Forecasts. Source 2015 Elemica Focus Group Batch xyz has an issue. Show me the serial numbers and where each is: in-transit, on- shelf, or sold. Will my carrier’s performance for lane xyz be worse or beaer than expected based on all known data.
  • 5. How do we get the data? 1) Companies send their standard. 2) Different iden*fier values. 3) Evolving requirements. 4) Desire to interpret non- structured data 5) Non-standard use of standards. “The nice thing about standards is that there are so many to choose from.” Tanenbaum, 2002 B2B integration still remains a big cost driver for companies. Instead of forcing companies to adopt huge standards, this article propagates an iteratively improving schema… an Evolving Canonical Model. Itera&ve Effort Reduc&on in B2B Schema Integra&on via a Canonical Data Model Dietrich, Lemcke, and Stuhec. Dec 2013
  • 6. Elemica’s Evolving Canonical Model Model real-world supply chains •  Serializa*on. Track. Trace. •  Complex packaging Shared data model •  Across messages and applica*on. Lifecycle management •  Backward compa*bility. •  Evolve by partner. Mapping efficiency. “…olen a company’s data defini*ons are inconsistent… this reduces value. ” How to Avoid the Big Bad Data Trap Boston Consul*ng Group June, 19, 2015
  • 7. Business Process Areas Supported on 2.0 Finance Invoice… LogisHcs Shipment Status… Order Management Orders… Quality COA… SerializaHon Serial# Hierarchy… Supply Chain Forecast…
  • 8. Example of New 2.0 Functions “The farmer’s ability to locate a precise position in a field allows for.... optimal application of seeds, fertilizer, herbicides… A “pedigree” of each seed or plant…that shows exactly what chemical (and even batch) that was applied to each plant… communicated through the supply chain operating network across all steps in the food and beverage value chain.”Internet-Based Technology Redefines F&B Supply Chain Opera=ons Food Logistics Magazine August 14, 2015 •  Consumer specification of batch numbers and expirations –  For example, scarce supply of perishable materials –  Serial numbers, batch numbers, expiration dates, temperature –  Request specified characteristics in an order •  Stronger support for packaged goods –  For example, multi-customer pallet with multiple drop-offs –  Multiple pallets of packaged products supported –  Multiple serialized labels per packaging layer •  Geo-spatial coordinates –  Latitude, longitude, elevation, depth •  Strong, consistent data model to support analytics across all
  • 9. Some Statistics 30 Message Canonicals •  Invoice •  Shipment Instruc*ons •  Order Crea*on •  Cer*ficate of Analysis •  Serializa*on Hierarchy •  Etc. 56 Major Structures •  Date Time •  Partners •  Packaging structure •  Test Specs •  etc. 52 Type Lists •  HazMat Type •  Partner ID Type •  PO Type •  Etc. 139 Unique Data Fields •  La*tude •  Payment Ac*on Code •  Product Iden*fier •  Seal Number •  etc.