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Bonobos

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Bonobos

  1. 1. P R O M O T I O N A L T O O L S B O N O B O S
  2. 2. C O M PA N Y B A C K G R O U N D • Andy Dunn (CEO) & Co-founder Brian Spally found Bonobos in 2007 • Offered a solution to the to the problem of ill- fitting pants. • Adjectives: Fit, Fun, and Service. Steps to Guideshop: 1. Make an appointment 2. Personalized Fit & Styling 3. Walk-out hands free
  3. 3. C H A R T G U I D E S • Catalog that guides the customer on what to mix and match, using both the basics and seasonal assortment. -Distributed seasonally
  4. 4. Q R S C A N N A B L E C O D E S • Style, UPC, price and color are encoded on the QR code. • Customer is able to scan their personal wardrobe from Bonobos and be recommended to a similar line, price point, recommendation via the stylist they worked with at the POS.
  5. 5. P U R C H A S E T R A C K I N G
  6. 6. B O N O B O S TA I L O R E D T O Y O U R L I F E S T Y L E T H E H I G H L A N D G O L D PA N T
  7. 7. O N L I N E P E R S O N A L S T Y L I S T • Offer recommendations possible via an App…

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