The document discusses strategies for improving email marketing through better data integration and focusing on the customer journey. It recommends segmenting audiences, testing messages, personalizing content, and optimizing campaigns. Integrating data across channels is important to synchronize communications and understand the full customer experience. Barriers to data integration include budget, technology, talent, and culture. The top priorities for marketers are better understanding audiences, cross-channel marketing, and integrating online and offline efforts using more sophisticated technology and customer insights. Overall it advocates using data to connect marketing touchpoints and focus on the end-to-end customer experience rather than individual channels like email.
The document discusses best practices for digital marketing based on recent findings. It finds that emotional and storytelling content is most effective at driving online engagement and business results. Specifically, it notes that campaigns aiming to create buzz and build brands through famous, emotional content that gets shared see the best long-term effects. While social media can amplify great content, it works best as a supporting channel rather than leading digital strategy. The document advocates testing content online for emotional effectiveness and impact on key performance metrics.
En el marco del evento Emoción Desnuda del IESA, John Keron compartió un nuevo enfoque metodológico de aproximación al consumidor y cómo vincularse con éste de forma emocional tiene mayor impacto que estrategias racionales.
This is the most recent #Gamification conference slides from the communication & brand engagement summit - with Conference Hub. This is also the first presentation as #Gamification Crafters Guild... taking the world by storm!!
Gamification uses elements from game design like feedback, social engagement, and fun to motivate and engage people in non-game contexts. It applies psychological principles about what makes activities rewarding and motivating, such as receiving feedback, social interaction, and finding challenges that match one's skills. Gamification can increase engagement by tapping into natural human motivations through gameful design principles.
Al centro del vortice: strategie di Total Brand ExperienceKETCHUM SWIPE
The document discusses how the world is undergoing a digital transformation and globalization with the breakdown of borders. It emphasizes the need for companies to develop strategic and creative partnerships, understand changes, and manage complexity in this new environment. It also stresses the importance of consistent brand experiences, relevant content, and measuring social media efforts and their impact on business.
1) Social games have evolved from simple clones to meaningful experiences that tap into real passions and create brands with purpose.
2) Early social games focused on cloning popular titles for growth, but innovation is now key as the era of winning solely by cloning is over.
3) Brands that create meaningful experiences and transactions that evoke trust will succeed in the growing $50 billion social and mobile games market as it expands across new platforms and players.
The document discusses strategies for improving email marketing through better data integration and focusing on the customer journey. It recommends segmenting audiences, testing messages, personalizing content, and optimizing campaigns. Integrating data across channels is important to synchronize communications and understand the full customer experience. Barriers to data integration include budget, technology, talent, and culture. The top priorities for marketers are better understanding audiences, cross-channel marketing, and integrating online and offline efforts using more sophisticated technology and customer insights. Overall it advocates using data to connect marketing touchpoints and focus on the end-to-end customer experience rather than individual channels like email.
The document discusses best practices for digital marketing based on recent findings. It finds that emotional and storytelling content is most effective at driving online engagement and business results. Specifically, it notes that campaigns aiming to create buzz and build brands through famous, emotional content that gets shared see the best long-term effects. While social media can amplify great content, it works best as a supporting channel rather than leading digital strategy. The document advocates testing content online for emotional effectiveness and impact on key performance metrics.
En el marco del evento Emoción Desnuda del IESA, John Keron compartió un nuevo enfoque metodológico de aproximación al consumidor y cómo vincularse con éste de forma emocional tiene mayor impacto que estrategias racionales.
This is the most recent #Gamification conference slides from the communication & brand engagement summit - with Conference Hub. This is also the first presentation as #Gamification Crafters Guild... taking the world by storm!!
Gamification uses elements from game design like feedback, social engagement, and fun to motivate and engage people in non-game contexts. It applies psychological principles about what makes activities rewarding and motivating, such as receiving feedback, social interaction, and finding challenges that match one's skills. Gamification can increase engagement by tapping into natural human motivations through gameful design principles.
Al centro del vortice: strategie di Total Brand ExperienceKETCHUM SWIPE
The document discusses how the world is undergoing a digital transformation and globalization with the breakdown of borders. It emphasizes the need for companies to develop strategic and creative partnerships, understand changes, and manage complexity in this new environment. It also stresses the importance of consistent brand experiences, relevant content, and measuring social media efforts and their impact on business.
1) Social games have evolved from simple clones to meaningful experiences that tap into real passions and create brands with purpose.
2) Early social games focused on cloning popular titles for growth, but innovation is now key as the era of winning solely by cloning is over.
3) Brands that create meaningful experiences and transactions that evoke trust will succeed in the growing $50 billion social and mobile games market as it expands across new platforms and players.
This document is a tribute to the Southern rock band Lynyrd Skynyrd written by Taylor Faison-Hatlan on October 20, 2014. It references the band's 37 years together and their impact on fans through their music over that time.
This document describes sweep picking, a guitar technique adapted from violin. It discusses executing arpeggios by sweeping across multiple strings. It provides examples of major and minor triad shapes relating to open chords. It then gives exercises and techniques for practicing sweeps evenly and in time, including breaking patterns into groups. It also discusses using sweeps to follow chord progressions and experimenting with different inversions.
The passage discusses the importance of teaching children about money at a young age through activities like allowing them to make purchases and helping with household financial tasks. Starting financial education early can help children understand money management and develop important life skills. When kids are involved in family financial matters, they tend to make wiser financial decisions as independent adults.
This document contains a collection of guitar technique exercises contributed by several guitar instructors. It includes warm-up exercises to prepare the hands as well as synchronization exercises to improve coordination between the left and right hands. The warm-up exercises focus on stretching and loosening the fingers. The synchronization exercises emphasize alternating picking patterns, string skipping, position shifting, and repeating difficult patterns to build endurance. The goal is to develop precision and speed through practicing these fundamental coordination techniques.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Stevie Ray Vaughan : The Sky Is Crying [Songbook] Daniel Flores
This book contains detailed transcriptions for the 10 Stevie Ray Vaughan blues classics included on the album The Sky Is Crying including Little Wing, Life By The Drop, Boot Hill, and many others. This book is a title in the Recorded Guitar Versions series.
Milwaukee, WI, Hal Leonard Publishing Corp. 1992
The Guitar Style Of Stevie Ray Vaughan - Signature LicksDaniel Flores
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document discusses the five positions of the blues scale on guitar. It explains that there are five patterns that cycle through the neck, with each pattern containing the intervals of a blues scale (root, minor 3rd, 4th, flat 5th, 5th, dominant 7th). Examples are provided of the G blues scale in each position, along with helpful tips. Call and response techniques are also discussed.
The document summarizes information about the advertising agency Leo Burnett. It discusses Leo Burnett's history of helping build some of the world's most valuable brands. It also outlines Leo Burnett's global presence with 88 offices worldwide and growth over the decades from $70 million in billings in 1955 to $6.8 billion in 1998. The document then focuses on preparing for changes in the new consumer age with empowered and risk-averse consumers demanding more choice, convenience, and trust from brands.
Is Creativity the Key to Connection - Future of Social Media Forum 2018craig mack
I recently spoke at IBR Conferences Future of Social Media Strategy Forum in Sydney on May 31 and again on June 1 for a live podcast with Hot and Delicious.
I looked at the future, and present, of social media strategy and content from a perspective that is often undervalued - the value and role of creativity.
Read more about this talk: https://craigontoast.com/2018/06/13/if-marketing-is-all-art-and-science-is-creativity-the-key-to-connection/
Listen to the Podcast with Hot and Delicious: https://hotndelicious.com/2018/06/05/future-social-media-2018-conference-hot-delicious-rocks-the-planet-live-podcast/
Craig Mack is a social media and content strategist, Head of Social Media at Colloquial @ JWT, blogger, model and Ambassador for suicide prevention charity R U OK. With broad experience in social media, digital and content, from all client, agency and talent sides he has a unique view of and approach to social media. Whether developing strategy, building and engaging communities, creating content, running paid social campaigns, working with influencers or analysing data, thinking creatively and putting the audience first to deliver results, is the lens he looks through.
The document discusses integrated marketing communications (IMC) and strategies for effective brand communication. It recommends using IMC to reach consumers across different media in a consistent manner. IMC involves using a variety of marketing components including advertising, sales promotion, public relations, and direct marketing together in a reinforcing manner. The document also provides tips for brand positioning and communication, emphasizing the importance of creating awareness, understanding, trial, and happiness to build loyalty and word-of-mouth referral over time.
This document outlines an agenda for a presentation on social media marketing. It discusses five foundational ideas: good business is personal, managing your personal brand, empowering others to pull information rather than pushing it, serving others to serve yourself, and making social media your own. It also outlines five essential capabilities for social media marketing: activation, engagement, content creation and curation, listening, and distribution. Finally, it presents five basic social media tools and discusses providing workshops to help clients with strategic questions, tactical help, and business applications of social media.
Earned media refers to word-of-mouth promotion and user-generated content that is shared without being directly paid for by a brand. To be effective, earned media strategies should integrate both online and offline efforts and sync with live events and TV to drive participation. Content needs to be emotionally engaging and share-worthy by being amusing, moving, inspiring or controversial in order to encourage sharing on social media platforms. The type of content and optimal timing of posts varies by platform, with visual content and posts in the late afternoon and evening tending to perform best.
BlogWell Austin Social Media Case Study: Dell, presented by Adam BrownSocialMedia.org
Dell's Director, Social Media, Adam Brown shares how Dell is harnessing the power of social media to connect with customers, build relationships, and be a valued partner.
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)Rohit Bhargava
A Keynote Presentation with 9 Tips for communicators on how to succeed in the new future of marketing. This presentation was given to the Association for Women in Communications in January, 2010.
Social Maturity of Mountain Travel IndustryKathy Herrmann
In Spring 2012, BCF, a full-service marketing agency, and I surveyed members of the Mountain Travel Symposium to determine their level of social maturity. We captured results from 36 respondents across hotels, destinations, ski areas, and travel-related vendors. The slide deck summarizes our findings.
Digital Advertising: Storytelling for M&M'SMarc Minor
Lecture given to advertising undergrads at UNC Chapel Hill in 2013 and 2014 on how Mars Chocolate and M&M'S use digital for advertising.
Generously invited by the wonderful Professor JoAnn Sciarrino - http://www.jomc.unc.edu/directory/faculty/joann-sciarrino
Here are the top 3 things consumers want from a mobisite according to the survey:
1. Easy navigation - being able to easily find what they are looking for (62%)
2. Quick loading pages - pages that load quickly (58%)
3. Optimized for mobile - content that is formatted for their mobile screen (53%)
Other things mentioned but less important include:
- Relevant content tailored for mobile (39%)
- Ability to complete tasks like purchases or reservations (35%)
- Push notifications for offers/deals (29%)
- Social sharing capabilities (27%)
The top priorities seem to center around usability - making the site easy and quick to use on a
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
The document discusses setting goals for PR and marketing of video games. It recommends prioritizing branding over marketing or execution by focusing on developing a unique identity from the start. Building a brand includes crafting a distinct visual style, story, and accessibility to audiences. Maintaining communication and evolving the game to meet changing user expectations are also important aspects of branding. Marketing should leverage digital channels and focus on sharing valuable experiences rather than direct sales pitches.
This document is a tribute to the Southern rock band Lynyrd Skynyrd written by Taylor Faison-Hatlan on October 20, 2014. It references the band's 37 years together and their impact on fans through their music over that time.
This document describes sweep picking, a guitar technique adapted from violin. It discusses executing arpeggios by sweeping across multiple strings. It provides examples of major and minor triad shapes relating to open chords. It then gives exercises and techniques for practicing sweeps evenly and in time, including breaking patterns into groups. It also discusses using sweeps to follow chord progressions and experimenting with different inversions.
The passage discusses the importance of teaching children about money at a young age through activities like allowing them to make purchases and helping with household financial tasks. Starting financial education early can help children understand money management and develop important life skills. When kids are involved in family financial matters, they tend to make wiser financial decisions as independent adults.
This document contains a collection of guitar technique exercises contributed by several guitar instructors. It includes warm-up exercises to prepare the hands as well as synchronization exercises to improve coordination between the left and right hands. The warm-up exercises focus on stretching and loosening the fingers. The synchronization exercises emphasize alternating picking patterns, string skipping, position shifting, and repeating difficult patterns to build endurance. The goal is to develop precision and speed through practicing these fundamental coordination techniques.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Stevie Ray Vaughan : The Sky Is Crying [Songbook] Daniel Flores
This book contains detailed transcriptions for the 10 Stevie Ray Vaughan blues classics included on the album The Sky Is Crying including Little Wing, Life By The Drop, Boot Hill, and many others. This book is a title in the Recorded Guitar Versions series.
Milwaukee, WI, Hal Leonard Publishing Corp. 1992
The Guitar Style Of Stevie Ray Vaughan - Signature LicksDaniel Flores
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The document discusses the five positions of the blues scale on guitar. It explains that there are five patterns that cycle through the neck, with each pattern containing the intervals of a blues scale (root, minor 3rd, 4th, flat 5th, 5th, dominant 7th). Examples are provided of the G blues scale in each position, along with helpful tips. Call and response techniques are also discussed.
The document summarizes information about the advertising agency Leo Burnett. It discusses Leo Burnett's history of helping build some of the world's most valuable brands. It also outlines Leo Burnett's global presence with 88 offices worldwide and growth over the decades from $70 million in billings in 1955 to $6.8 billion in 1998. The document then focuses on preparing for changes in the new consumer age with empowered and risk-averse consumers demanding more choice, convenience, and trust from brands.
Is Creativity the Key to Connection - Future of Social Media Forum 2018craig mack
I recently spoke at IBR Conferences Future of Social Media Strategy Forum in Sydney on May 31 and again on June 1 for a live podcast with Hot and Delicious.
I looked at the future, and present, of social media strategy and content from a perspective that is often undervalued - the value and role of creativity.
Read more about this talk: https://craigontoast.com/2018/06/13/if-marketing-is-all-art-and-science-is-creativity-the-key-to-connection/
Listen to the Podcast with Hot and Delicious: https://hotndelicious.com/2018/06/05/future-social-media-2018-conference-hot-delicious-rocks-the-planet-live-podcast/
Craig Mack is a social media and content strategist, Head of Social Media at Colloquial @ JWT, blogger, model and Ambassador for suicide prevention charity R U OK. With broad experience in social media, digital and content, from all client, agency and talent sides he has a unique view of and approach to social media. Whether developing strategy, building and engaging communities, creating content, running paid social campaigns, working with influencers or analysing data, thinking creatively and putting the audience first to deliver results, is the lens he looks through.
The document discusses integrated marketing communications (IMC) and strategies for effective brand communication. It recommends using IMC to reach consumers across different media in a consistent manner. IMC involves using a variety of marketing components including advertising, sales promotion, public relations, and direct marketing together in a reinforcing manner. The document also provides tips for brand positioning and communication, emphasizing the importance of creating awareness, understanding, trial, and happiness to build loyalty and word-of-mouth referral over time.
This document outlines an agenda for a presentation on social media marketing. It discusses five foundational ideas: good business is personal, managing your personal brand, empowering others to pull information rather than pushing it, serving others to serve yourself, and making social media your own. It also outlines five essential capabilities for social media marketing: activation, engagement, content creation and curation, listening, and distribution. Finally, it presents five basic social media tools and discusses providing workshops to help clients with strategic questions, tactical help, and business applications of social media.
Earned media refers to word-of-mouth promotion and user-generated content that is shared without being directly paid for by a brand. To be effective, earned media strategies should integrate both online and offline efforts and sync with live events and TV to drive participation. Content needs to be emotionally engaging and share-worthy by being amusing, moving, inspiring or controversial in order to encourage sharing on social media platforms. The type of content and optimal timing of posts varies by platform, with visual content and posts in the late afternoon and evening tending to perform best.
BlogWell Austin Social Media Case Study: Dell, presented by Adam BrownSocialMedia.org
Dell's Director, Social Media, Adam Brown shares how Dell is harnessing the power of social media to connect with customers, build relationships, and be a valued partner.
The Future Of Marketing (How Social Media Is Like A Grizzly Bear)Rohit Bhargava
A Keynote Presentation with 9 Tips for communicators on how to succeed in the new future of marketing. This presentation was given to the Association for Women in Communications in January, 2010.
Social Maturity of Mountain Travel IndustryKathy Herrmann
In Spring 2012, BCF, a full-service marketing agency, and I surveyed members of the Mountain Travel Symposium to determine their level of social maturity. We captured results from 36 respondents across hotels, destinations, ski areas, and travel-related vendors. The slide deck summarizes our findings.
Digital Advertising: Storytelling for M&M'SMarc Minor
Lecture given to advertising undergrads at UNC Chapel Hill in 2013 and 2014 on how Mars Chocolate and M&M'S use digital for advertising.
Generously invited by the wonderful Professor JoAnn Sciarrino - http://www.jomc.unc.edu/directory/faculty/joann-sciarrino
Here are the top 3 things consumers want from a mobisite according to the survey:
1. Easy navigation - being able to easily find what they are looking for (62%)
2. Quick loading pages - pages that load quickly (58%)
3. Optimized for mobile - content that is formatted for their mobile screen (53%)
Other things mentioned but less important include:
- Relevant content tailored for mobile (39%)
- Ability to complete tasks like purchases or reservations (35%)
- Push notifications for offers/deals (29%)
- Social sharing capabilities (27%)
The top priorities seem to center around usability - making the site easy and quick to use on a
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
The document discusses setting goals for PR and marketing of video games. It recommends prioritizing branding over marketing or execution by focusing on developing a unique identity from the start. Building a brand includes crafting a distinct visual style, story, and accessibility to audiences. Maintaining communication and evolving the game to meet changing user expectations are also important aspects of branding. Marketing should leverage digital channels and focus on sharing valuable experiences rather than direct sales pitches.
Earned media refers to word-of-mouth promotion and user-generated content that is shared organically. Emotional, visual content is most likely to be shared, especially content that is amusing, moving, inspiring or shocking. Effective earned media strategies identify influencers and craft messaging that will be valuable to their audiences. The most shared types of content in the UK are photos and videos shared among family and friends on Facebook, Twitter, and Instagram.
Media (Digital) Transformation must be a 4 winners Game ! Hugues Rey
This document discusses the need for media and digital transformation to create a "4 Winners Game" where consumers, advertisers, media companies, and agencies all benefit. It argues that combining data and content is key to developing meaningful connections. New approaches are needed that focus on solutions, access, education, and value over traditional marketing approaches. Data-driven, personalized content across touchpoints can fuel more engaging brand experiences. A future-proof framework is also needed to manage consumer data and deliver optimal experiences across channels in this changing environment.
Holly Duckworth presented 7 strategies for being a Generation Now leader: 1) Be authentic, 2) Be solution focused, 3) Be collaborative, 4) Be technology enabled, 5) Be innovative, 6) Be knowledgeable, and 7) Be future oriented. She discussed each strategy in detail and provided examples of leaders exemplifying each trait. Attendees were asked to evaluate their own skills in each area and commit to implementing one strategy in the next week to develop their leadership abilities. The presentation aimed to equip meeting professionals with the skills needed to lead in today's changing environment.
Social Media | The Business Opportunity for Marketing AgenciesPaul Marsden
Social media represents significant opportunities for marketing agencies. It allows unprecedented participation and word-of-mouth promotion from customers. Agencies should view social media not just as an advertising platform, but as a way to deliver value and benefits to users directly. The biggest opportunity is to harness social media for innovation - using it to crowdsource new ideas and shape brand futures. By developing a business model where brands function as open marketplaces, agencies can now market with customers instead of simply at them.
The document discusses the shift from an isolated to a connected world view and its implications for business. It argues that an "engagement marketing" approach focused on facilitating customers and contributing value through open platforms will be more effective than traditional "contribution marketing" in this new environment. It also emphasizes the importance of focusing on intrinsic product values, customer connection, and facilitating collaboration over brand image and exposure. The presentation introduces the concept of "value fields" and analyzing business functions to define and create value in this new paradigm.
Gamification offers significant potential benefits for businesses but is often misunderstood and misapplied. When implemented as a methodology that draws on human psychology research around gameplay, gamification can deeply engage users by appealing to basic human instincts and harnessing emotions like motivation, collaboration and problem solving. Successful examples demonstrate gamification's ability to drive behavior change, enhance learning, and establish longer-term customer relationships through psychological engagement. However, businesses must move beyond superficial rewards and implement gamification as a holistic framework to realize its full impact.
This document discusses developing a digital strategy and the key considerations. It covers the importance of understanding digital citizens and their behaviors online. It also discusses the seven C's of a digital strategy - citizen, culture, content, co-creation, conversations, customization, and community. Finally, it emphasizes the importance of measurement and evaluation to understand the impact of digital efforts.
Similar to If 6 was 9 - Channeling Jimi Hendrix in Communications (20)
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.