Partnership                                                  ProspectusAsia’s customer engagement and loyaltystrategy show... SummaryNow into its 10th year, Terrapinn’s Loyalty World series is a unique set of ... ConceptLoyalty World Asia is Asia’s leading customer management and loyalty strategy conf... EventLoyalty World Asia is a two day strategic conference and exhibition, featuring a tig... Speakers Terrapinn is proud to have worked with some of the biggest names in the world. E... Attends?The world’s biggest brand names & Asia’s Top 500 will be at the event to learn ho... selection of companies who have participated in Terrapinn’s globalmarketing events portfoli... Should Sponsor & Exhibit?The profilesThe conference creates a platform for suppliers to s... & ExhibitionOpportunitiesBE PROFILED AT THE EVENT THROUGH ANY OF THE FOLLOWING OP... OpportunitiesMaximise your networking opportunitiesat Loyalty World Asia 2012There... OutstandingMarketing CampaignENGAGE FULLY WITH ASIA’S LEADING MARKETERSSponsors of Loyalty...                                                         Terrapinn is an international busine...
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Loyalty World Asia 2012

  1. 1. Partnership ProspectusAsia’s customer engagement and loyaltystrategy show for all companies14 - 16 November 2012 | years of running the world’s leadingcustomer management & loyalty strategyseries globally – now brought to Asia foryou. Co-located with Created by
  2. 2. SummaryNow into its 10th year, Terrapinn’s Loyalty World series is a unique set of conferences designed to enablebusinesses in understanding all the complex elements that go into designing & executing successful loyaltymarketing strategies.Loyalty World Asia 2012 is Asia’s leading industry event - where CMOs, Heads of CRM & Loyalty from thelargest and most innovative brands regionally and globally equip themselves with strategies and intelligenceneeded to drive loyalty, increase customer engagement and retention and make long term commercial gains. What does loyalty mean How can I implement How can I build for my business in a the complex solutions commercial relationships constantly changing my business needs to with an increasingly create loyal & valued discerning trading environment? customers? customer base?This is where innovation is showcased, learning is done and new business contacts aremade.A unique opportunityLoyalty World Asia 2012 is a 2 day strategic conference and exhibition (15 – 16 November) with pre-conference workshops (14 November)Loyalty World Asia 2012 will feature 200+ senior decision makers from the largest brands in Asian & globallyLoyalty World Asia 2012 is where Asia’s CMOs, Heads of CRM & Loyalty convene to discover solutions and ideas on driving loyalty, increasing customer engagement and retention for long term commercial gainsLoyalty World Asia 2012 aims to tackle the complexities behind marketing strategy design to enable Asia’s customer-centric businesses to capture aggressive growth opportunities in their home marketsLoyalty World Asia 2012 exhibits the latest services and innovations across online & offlline marketing channels to build trust and drive brand loyaltyLoyalty World Asia 2012 is YOUR platform and business opportunity that puts your brand, your people and your offering in front of your target marketLoyalty World Asia 2012 allows you to meet and network with your fellow marketers across different industries and discuss current trends, opportunities and challengesWith a 10 year proven track record, Loyalty World Asia 2012 is the sales and profile solution that generates newleads, awareness and new business in Asia.If you are in the business of providing world-class customer loyalty solutions you need tobe here... and be seen! 2 Loyalty World Asia 2012 | | T: +65 6322 2320
  3. 3. ConceptLoyalty World Asia is Asia’s leading customer management and loyalty strategy conference, presenting aunique regional platform that links strategies with the latest solutions. It is a place where innovation isshowcased, world-class solutions are presented, and where senior marketers gain deeper insights into Asia’sloyalty industry.The conference will feature senior decision makers from the largest global brands – here you will be part of anexclusive gathering of the most innovative companies and leading solutions providers in the industry. “Very well organised and high quality speakers. The idea of the event mixing different industries that focus on the special customer is very good.” Ainsley Gowans, Orient-Express “An excellent event - great insight for any marketer who wants to prepare for the future.” Stephane Geffroy, Aeroports de LyonWhy Loyalty World Asia?As the global economy emerges from recession, retaining and getting more from customers poses a challengegreater than ever for businesses – across all industries and all regions. Genuine customer loyalty has become aprize which few organisations can lay real claim, as consumers remain anxious and increasingly discerning.In a diverse and opportunity-rich market like Asia, the need to understand customer behaviour and delivertailored messages and offerings becomes even more crucial: How does one effectively engage customersacross various and new channels and achieve growth and increase profitability in Asia? Who are the expertsthat can help develop cogent and sustainable Asia-centric CRM strategies for today’s businesses?Loyalty World Asia 2012 will outline how brands can effectively deliver on their customer strategy and deliver aconsistent, engaging message across all channels – new and old. Throughout the conference, loyalty leaderswill be looking to organizations providing products or services to help them overcome their challenges,enhance, develop and implement their customer strategy. This is where marketers access knowledge,technology & their peers all in one place, one time to strategise, innovate & execute Marketing 2.0 campaigns inAsia.l;m “ Asia is a region where old harmonizes with the new, where diversity is the norm, and growth and change reign supreme.A Proven Track Record in Mature & Emerging Markets. ”For the past 10 years, Terrapinns global marketing events portfolio and global Loyalty World series have runexecutive level conferences in almost every single continent globally: London, Dubai, Australia, Africa, Brazil,Germany, United States and Singapore. We continue to be the worlds largest and most respected forum forsenior marketers worldwide.Loyalty World Asia 2012 aims to achieve:  300+ business executives joining us  150+ senior marketers looking for solutions, knowledge and technology  40+ expert speakers addressing the big issuesTerrapinn’s global series of marketing conferences: 3 Loyalty World Asia 2012 | | T: +65 6322 2320
  4. 4. EventLoyalty World Asia is a two day strategic conference and exhibition, featuring a tightly edited & curatedshowcase of case studies by and for the region’s leading marketers.The exhibition will showcase the latest solutions from around the world from: Card manufacturers and integrators Consultants (Brand, Customer and Loyalty) Enterprise technology (CRM, Data Mining, Business Intelligence) Loyalty rewards & coalition programme systems Payment solutions Social Media (consultants, SEO, Buzz Monitoring, Marketing Agencies, Lawyers, ORM) Web and customer analytics2012 Event at a Glance 14 NOVEMBER 2012 15 NOVEMBER 2012 16 NOVEMBER 2012 WEDNESDAY THURSDAY FRIDAY CONFERENCE DAY 1 CONFERENCE DAY 2 AM PLENARY AM PLENARY PRE-CONFERENCE Engagement in Asia’s Rich and Diverse Marketing 2.0 in Asia’s Brand-scape WORKSHOP A Marketplace Customer-Centric Campaigns Customer Experience Management Building Brands The Social Media Era PRE-CONFERENCE WORKSHOP B Gamification Multi-Channel Marketing 2-DAY MARKETING TECH EXHIBITION SHOWCASECase StudiesGet exclusive insights from leading marketers through exclusive case study presentations. Speakers at LoyaltyWorld Asia will be positioned as industry thought leaders and will be an unparalleled platform to further engagewith potential clients.Accompanied by a 2-Day Marketing Tech Exhibition ShowcaseLoyalty World Asia 2012 will feature over 30 product & solutions showcases from analytics to channelmanagement. 4 Loyalty World Asia 2012 | | T: +65 6322 2320
  5. 5. Speakers Terrapinn is proud to have worked with some of the biggest names in the world. Each year, we feature some of the industry’s most innovative and influential individuals as speakers. Our presenters run some of the most successful companies worldwide; create ground-breaking deals and are trusted industry voices and convention-breaking mavericks. Here is a selection of our speakers, past and present, from our global Loyalty World series of conferences: Willie Walsh Terry Leahy Peter Vesterbacka Jerry Greenfield Richard Reed CEO Former CEO CEO Co-founder Co-founder International Airlines Tesco Rovio Ben & Jerry’s Innocent Drinks Group Don Peppers Martha Rogers Richard Hytner Karin Shepard Rosmalia Hardman Co-Founder Co-Founder Deputy Chairman SVP Sales & Marketing – Sales & Marketing Director Peppers and Rogers Peppers and Rogers Saatchi & Saatchi Asia, Middle East & Africa W Singapore-Sentosa Group Group Worldwide IHG Cove Shueh Chyan Phang Stephan Dupré Ellie Mickleburgh Sophia Bendz Gavin Hawthorn Director, Marketing and Director, Loyalty Marketing Head of Global Marketing Global Marketing Director Head of CRM & Loyalty Planning Fairmont - Raffles - Strategy Spotify Whitbread Zuji Swissotel Aviva plc Eben Sermon Lisa Walker Chris Lawson Anthony Thomson Peter Fitzgerald Director, Relationship Head of Digital Marketing Content Sales andChairman & Co-Founder Director, Retail Marketing & Loyalty Communications Marketing Director Metrobank Google eBay HSBC Guardian Susana Miranda Hansford Alan Lias Group Marketing, Head of Loyalty & AncillaryInternationalization & Operations Revenue Development Loyalty Programme Virgin Atlantic Airways Melia HotelsBy bringing together all the relevant stakeholders under one roof, we provide the perfectarena for key decision makers to meet, discuss and learn. 5 Loyalty World Asia 2012 | | T: +65 6322 2320
  6. 6. Attends?The world’s biggest brand names & Asia’s Top 500 will be at the event to learn how to grow their marketshare in Asia – attendees will come from:INDUSTRY JOB TITLE COUNTRYAirlines Head of Marketing ChinaBanks Head of Branding Hong KongE-Commerce Portals Head of E-Commerce IndiaFast-Moving Consumer Goods CIO / Head of IT IndonesiaFood & Beverage Head of Social Media JapanHealth & Wellness Head of Online / Digital MalaysiaHigh-Tech & Electronics Head of Loyalty PhilippinesHotels Head of CRM SingaporeLeisure, Head of Customer Experience South KoreaRetail/Luxury Retail Head of Rewards TaiwanTelecom Operators Head of Customer Insights/Intelligence ThailandUtilities Head of Customer Analytics VietnamWe bring you your target market under one roof at one time so that you can generate newbusiness leads and turn your prospects into customers. Limited speaking opportunities are open to technology and solutions providers who want to showcase their expertise to senior marketers at Loyalty World Asia. To secure one of these speaking roles you need to confirm your partnership with us early. Contact Carrie Lim NOW at +65 6322 27320 or email 6 Loyalty World Asia 2012 | | T: +65 6322 2320
  7. 7. selection of companies who have participated in Terrapinn’s globalmarketing events portfolio:Abbott Nutrition International eBay Loyalty Management NLBV SAPABS-CBN Global Limited E-Dialog Loyalty Partner Solutions SASAbu Dhabi Commercial Bank e-Dialog Asia Pacific Loyalty/Leisure Industry Saudi Telecom CompanyAccarda AG Elavon Financial Services Ltd Loylogic Inc. Schindler Lifts (Singapore) Pte LtdAccenture Emaar Hospitality Group LTM Group Sentosa Leisure GroupAccor UK & Ireland EMCF NV Magrabi Retail SES World SkiesAdval Brand Group Pte Ltd Emnos UK Limited Marina Bay Sands Pte Ltd ShellAgeas Insurance International Epsilon International MarketTools, Inc Simmons (SouthEast Asia)Asia Equancy MasterCard Singapore DUCKtours Pte LtdAgri-Food & Veterinary Authority Etiqa Insurance & Takaful Media Development Authority Singapore Sports CouncilAir Miles Espana S.A. ETISALAT ETLA Limited Mergermarket Singapore TelecommunicationsAir Partner Plc Euroclear Microsoft Operations Pte Ltd Singapore Zoological GardensAirAsia Berhad Exotic Design Ltd Ministry of Manpower SingTelAmazing Star Montessori House Experian Singapore MITCO Sdn Bhd SiNSYS NV/SAAmerican Express Fairmont Raffles Hotels MobiCom Corporation Sisal S.p.A.Ampersand International Modelo Continente SKY IQAQM Corporate Sdn Bhd Farnell Hipermercados, S.A. Slashes & Dots Sdn BhdArion Bank Asset Management Galp Energia MOL Plc SNCBArvato Online Services GmbH GERA DOVANA Monsanto Singapore Co (Pte) Ltd Sony Ericsson MobileAshburn International Getronics (Singapore) Pte Ltd Mount Elizabeth Hospital Communications International ABAsia Pacific Customer Service GFK Slovakia Ltd Multiplus Card d.o.o South African AirwaysConsortium Global Yellow Pages Media Muvee Technologies Pte Ltd SPH LimitedAsiaMalls Management Pte Ltd Golden Village Multiplex Pte Ltd m-wise B.V SpilgamesAsiawide Franchise Consultants Grand Surf Sdn Bhd MxData SpinneysAustrian Post AG Grass Roots Asia Pacific Nanyang Polytechnic Squadra InvestmentsAvaus Consulting Greener Grass Communications National Cancer Centre Standard Chartered BankAvis Europe Plc Hanscape Education Group National Heart Centre Standard-PlusAyana Resort and Spa Bali (a division of National University of Singapore StarHub LtdBanco de Credito del Peru Honeycomb SMTM Asia Pte Ltd) NEC Asia Pacific Pte Ltd Statoil Fuel & Retail ASABanque Accord Harrods Ltd Nectar STC (Saudi Telecom Company)Batelco Health Promotion Board Net-A-Porter SubwayBelfast City Council Health Sciences Authority Ngan Ha Co. Sumitomo CorporationBest Western Hotels Hermes Airports Nokia Sword CiboodleBlack Sun Plc Hindustan Unilever Limited NS Hispeed TATA Communications (Canada)B-Mobile Communications hit-CONSULT GmbH NS Media A/S ULCSendirian Berhad Home Credit a.s., NTUC FairPrice TCCBMW Group Homebase Limited Nuon (Vattenfall) TeliaSoneraBOKU Hotel Equatorial Melaka OCBC Securities Pte Ltd Temasek PolytechnicBreak Free Ltd HRnet One Pte Ltd OMG Holdings Pte Ltd Teradata (Singapore) Pte LtdBupa International HyperCity Retail (India) Ltd. ONE Marketing A/S Tesco Stores LtdBWIN Interactive Entertainment IBM Singapore Pte Ltd Oracle Corporation Singapore Thai AirwaysCanadian Museum of Civilization Idomoo Orange Thai Village Holdings LtdCanadian Vintners Association ie IDEAS Pte Ltd Origo Marketing Group The Ascott LimitedCardSys Sdn Bhd Institute of Directors Owl International Pte Ltd The EZ Suite / SingpostCarlson Marketing Group Institute of Technical Education PAF The Logic GroupCarlton Hotel Singapore Intercash Panduit The Manufacturers Life InsuranceCarrefour International SOS PayPal The Walt Disney CompanyCasanova J.P Boden & Co Pegasystems Pte Ltd Tiara Labuan HotelCaterpillar Jardine Cycle & Carriage Pfizer, Inc. Tiger AirwaysCeridian Stored Value Solutions Industries Pte Ltd Philips Consumer Lifestyle Titan IndustriesCEVA Freight (Singapore) Pte Ltd Johnson Controls Holdings Points International Ltd TravelportCityCab Pte Ltd Jumeirah Group PrimeConcept/PR1ME TrulyMuslimah Pte LtdComfortDelGro Corporation Ltd Jurong Bird Park Pte Ltd Proof Perfect UEM Land Berhad(SBS Transit Ltd) Kaser International Limited Public Utilities Board (PUB) Unicorn International Pte LtdCorporate Rewards Limited Kelly Services (Singapore) Pte Ltd Pure Earth Pte Ltd Universal Card Corporation LLCCreativ Direkt d.o.o. KK Womens & Childrens Hospital Quintess Group (Unicard)Cycle & Carriage Industries Konzum d.d., Referprom Ltd VeltiCyprus Telecommunications Kooshi Koncepts Pte Ltd Research In Motion Viking Line AbpAuthority (CYTA) K-Plus Oy Riviera Adria d.d. VistaprintDBS Bank Kualiti Khidmat Alam Sdn Bhd Robert Bosch GmbH Volvo East Asia (Pte) LtdDHL Express (Singapore) Pte Ltd LaSer UK Rockwell Automation SEA Wazzamba World AGDimelo Latvija Statoil, SIA Rolls-Royce Marine Welcome Real-timeDirect Marketing Association of LEASY Roshan Wheelock Properties (S) LtdSingapore LEGO Company Limited Royal Bank of Scotland Wildlife Reserves SingaporeDST Communications Sdn Bhd IKEA Salsa Jeans Woolworths Pty LTDDunnhumby Lloyds Banking Group Sanoma News Oy/Helsingin Yahoo! SEAEast Coast Main Line Company LogoCard Sanomat ZUJI Pte Ltd 7 Loyalty World Asia 2012 | | T: +65 6322 2320
  8. 8. Should Sponsor & Exhibit?The profilesThe conference creates a platform for suppliers to showcase their expertise. Organisations thatcould benefit from sponsoring or exhibiting include: BUSINESS MARKETING LOYALTY CRM SYSTEMS INTELLIGENCE & SOCIAL MEDIA AUTOMATION PLATFORMS ANALYTICS MOBILE E-MAIL SEARCH ENGINE DIRECT MARKETING MARKETING OPTIMISATION MARKETINGLimited speaking opportunitiesThere are limited speaking opportunities for sponsors. To secure one of these speaking slots youneed to confirm your partnership with us early.Sponsorship & exhibition at Loyalty World Asia 2012 is a unique opportunity to position yourcompany’s products & offerings to a highly targeted & senior gathering of Asia’s premier marketersas growth prospects in Asia continue to surge in 2012. To discuss your participation, contact Carrie Lim on +65 6322 2320 or email’S MARKETING EVENTS HAVE BEENSPONSORED BY INDUSTRY LEADERS: 8 Loyalty World Asia 2012 | | T: +65 6322 2320
  9. 9. & ExhibitionOpportunitiesBE PROFILED AT THE EVENT THROUGH ANY OF THE FOLLOWING OPTIONS: THOUGHT LEADERSHIP SPEAKING OPPORTUNITIES Loyalty World Asia is where Asia’s elite marketers speak to demonstrate their thought leadership. Across our global portfolio of marketing events - speaking opportunities on the programme have positioned our valued partners alongside global CMOs authoritatively. Our partners have benefitted from having their brand aligned with the most innovative, agile & customer-centric companies. EXHIBIT MARKETING TECH EXHIBITION SHOWCASE Having a stand at the exhibition will guarantee that fellow attendees will know where to find your company representatives to make enquiries onsite at Loyalty World Asia.BRAND & HOST NETWORKING SOCIALSRaise your company’s profile at the event by being branded as one of our host sponsors for our various networkingactivities! This means your company gets to be the centre of attention in the midst of all the networking actionat Loyalty World Asia! You can be branded for any of the following socials: LOYALTY WORLD NETWORKING TEA NETWORKING SPEED ASIA NETWORKING BREAKS LUNCHEON NETWORKING PARTY 9 Loyalty World Asia 2012 | | T: +65 6322 2320
  10. 10. OpportunitiesMaximise your networking opportunitiesat Loyalty World Asia 2012There are over 10 hours of networking time built into the agenda,including Terrapinn’s revolutionary SPEED NETWORKING session!Speed Networking is the way to meet over 100 attendees in just 60 minutes! The revolutionary, exciting,quick and nonpressurised way to meet fellow conference delegates and industry peers in a 60 minutesession. These brief meetings are the starting point for conversation and networking throughout theconference. Contact is the way to get in touch with other attendees before the event to set up meetings on the day, and keep in touch after the event! Don’t leave meeting key attendees to chance. Identify your partners of choice, contact them before the congress, engage onsite and follow-up post event. Not to mention download the conference papers when you’re back in the office.Loyalty World Asia Networking Party & refreshment breaksThe Networking Party as well as refreshment and lunch breaks are also a great way to take advantage ofan informal setting to capitalise on those contacts made earlier in the day.We pride ourselves on the amount of dedicated network time, ensuring that you meet the people you needto meet. 10 Loyalty World Asia 2012 | | T: +65 6322 2320
  11. 11. OutstandingMarketing CampaignENGAGE FULLY WITH ASIA’S LEADING MARKETERSSponsors of Loyalty World Asia 2012 will be able leverage off a comprehensive marketing campaign designed toaccurately profile your company’s thought leadership & offerings to Asia’s leading marketers. Year on year – ourmarketing campaigns have culminated in face-to-face meetings & deals for our sponsors and their key customers &prospects.MARKETING CAMPAIGN CHANNELS AT A GLANCE COMPLEMENTARY & SIMULTANEOUS CHANNELS ACROSS A 7 MONTH MARKETING TIMELINE ONLINE MARKETING WEBSITE DIGITAL MARKETING Our dedicated event website including all sponsor branding and is Loyalty World Asia will be using the latest digital marketing techniques to consistently updated with the latest event news. The conference and reach the massive target market the show can attract. Including: a presentation sessions will be heavily promoted on the site to attract dedicated blog, email marketing, social networking and web 2.0 tools, delegates. online advertising, mobile marketing, search optimisation, PPC and video. E-MAIL A comprehensive email campaign will be run to recruit attendees and encourage them to preregister for the conference including sponsor logos where appropriate. Once registered they receive a weekly show update and prompts to log on to Contact our online community and meeting schedule service. OFFLINE MARKETING DIRECT MAIL, FAX TRADE ADVERTISING, PR & PUBLICITY It’s not as sexy but it still works. Conference brochures will be mailed to a Advertisements and editorial coverage in key publications. Including targeted database. Where appropriate, inserts will be placed in leading business and national mainstream press with sponsor logos where business publications in the weeks running up to the show. appropriate. PARTNERSHIPS PRESS RELATIONSThe show will be promoted through a network of strategic alliances with key Our powerful media partnerships mean more effective press relations. industry associations. AUDIENCE DEVELOPMENT TELEMARKETING CONTACT SYSTEM * Terrapinn’s proprietary online conference networking tool YOUWe’ll work closely together with every sponsor and exhibitor. You’ll be updated with the latest marketing plans for the event. We’ll meet withyou to discuss how we can help you drive traffic to the show, to your stand and to your presentation.CONTENT MARKETING STRATEGYTerrapinn’s highly successful portfolio of global marketing conferences has enabled us to leverage on a strong contentbase to distribute throughout our 7 month marketing timeline and through our online and offline channels. MARKET CONFERENCE WHITE PAPERS E-BOOKS INTELLIGENCE PRESENTATIONS SURVEYS 11 Loyalty World Asia 2012 | | T: +65 6322 2320
  12. 12. Terrapinn is an international business media company. Our products areAbout trade exhibitions, conferences, training solutions and online publishing. Terrapinn owns a portfolio of leading B2B brands. Terrapinn events Terrapinn conferences, trade shows and award ceremonies are theTerrapinn industry standard for the sectors they serve. Each year the company produces over 200 events across the world: in Asia Pacific, in Europe, in Africa, in the Middle East, in the Americas. We’re brainstorming your next big idea Our purpose is to give our customers the relationships and big ideas to do different and better business. We’ve been doing it for more than 20 years. We want you to come away from one of our events with eight big ideas and eight new key contacts. That’s how we contribute to the business communities we serve. Living the brand Our experience, skill, creative vision and commercial drive have built a portfolio of successful international brands. The kind of brands that ensure your world class brand gets maximum value from a global stage. Our brain power stimulates yours And we believe in the inventive power of the right brain. We’re a creative organisation and use design, story, play and meaning to make our events stimulating experiences that help shape your big ideas. Please visit: www.terrapinn.comLOYALTY WORLD ASIA 2012PROJECT TEAMCARRIE LIMBusiness Development ManagerDID +65 6322 2320Fax +65 6226 3264carrie.lim@terrapinn.comMICHELLE GAUTRINConference ManagerDID +65 6322 2773Fax +65 6226 3264michelle.gautrin@terrapinn.comJEHAN MACHACONMarketing ManagerDID +65 6322 2745Fax +65 6226 3264jehan.machacon@terrapinn.comELEANOR UYGeneral Manager, EnterpriseDID +65 6322 2317Fax +65 6226 12 Loyalty World Asia 2012 | | T: +65 6322 2320