iDonate101 Marketing Strategy
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This document provides a marketing plan for a nonprofit organization to promote non-cash donations. It discusses how traditional giving has decreased and how accepting donations of items instead of just money can help fulfill missions while increasing donors' giving capacity. The plan's implementation starts with educating donors that they can give non-cash gifts and how to do so using diverse marketing tools like emails, newsletters, and campaigns to make non-cash giving an ongoing conversation. The goals are to strengthen relationships with donors, broaden donation options, increase involvement and donations, and open doors for larger gifts.
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A group plans to hold a yard sale to raise funds for the Fools for Health charity. They will collect donated items to sell at the yard sale and volunteers will dress as clowns to match the charity's theme of spreading laughter. The funds raised will help support the charity's work of providing laughter and happiness to those most in need while also increasing community awareness of the organization. A detailed marketing plan includes creating posters, a Facebook event page, newspaper ads, and word of mouth promotion to advertise the fundraising yard sale.
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Creating an Effective Major Gift Program
The document discusses creating an effective major gift program, which is key for maximizing charitable giving. It defines major gifts and outlines the major gift process, which must be driven by an overarching sales process. This involves establishing clear goals, encouraging officers to solicit gifts through personal outreach, and managing activities through weekly reporting that tracks prospects and evaluates personal effectiveness.
Building a Business Strategy that Marketing can Amplify
Success in business requires a clear vision and plan to execute, yet many can't articulate what their business is about, how they are unique or how it adds value to consumers lives
This presentation digs into the key elements to building a business strategy and how it defines all your decisions going forward, including the marketing messages, campaigns and channels you choose.
Prepared by Geoff Main from Passionberry Marketing for Byrons Accounting Clients, 24 Feb 2015.
Internal Branding
Workshop for Leaders to define the role of the culture and organization in helping the brand deliver on their promise
Blue Ridge Honey Presentation Feedback
The document provides feedback on a marketing plan presentation by Blue Ridge Honey Company. It summarizes that the student group presented their strategic marketing plan for the honey company confidently and provided solid research. Their plan was well-developed and demonstrated a clear understanding of marketing plan structure and purpose. Feedback from classmates was generally positive and many believed the marketing efforts outlined in the plan would help grow brand awareness, distribution, and sales. However, some feedback noted that the plan could provide more quantitative metrics and clearer strategies for achieving growth objectives.
Starting rom $0: How to Raise Money for Your New Nonprofit
Funding is the #1 challenge that new nonprofits face when trying to launch their programs. New and small nonprofits are often doing amazing work, but they need money to pay staff and run their organizations more efficiently. Many new nonprofit founders are launching their organizations while juggling a family, working a job, and dealing with other commitments.
More funding is the key to scaling and becoming a “full-time” nonprofit, but much of the fundraising advice out there is for established nonprofits that have donors already. What happens when you’re starting from the very beginning with no money in the bank and 0 donors?
In this webinar, you’ll learn strategies for finding new donors and learn how to position your new nonprofit to raise all the money it needs to launch successfully.
Email & SMS Campaign Development .pdf
Do you have an email list but have no idea what to send them? Join this webinar, where we will review how to develop a campaign calendar, so you’ll never be stuck second-guessing what to send again.
Basic marketing
This is a 'how to' for creating a basic marketing plan for a library. I found it easier to step back from your company and write a marketing plan for something totally different just to understand the process, so we pretended to be farmers. I have a few specific clients so the resource section will not apply to everyone.
Basic Marketing
This is a 'how to' for creating a basic marketing plan for a library with each step broken down and explained. I found it was easier to explain if we pretended we were a farm and actually wrote a marketing plan from that perspective. I serve the 8 county libraries on the Eastern Shore of Maryland so the resources section will not apply to everyone.
Marketing Monday Presentation 2/28/2011
This is a snapshot of a few of the points discussed in the Marketing Monday presentation at the Kirkwood Chamber of Commerce.
Guide nonprofit-marketing-wisdom-2011
The document provides lessons learned from 127 nonprofit marketers on effective nonprofit marketing. Some key lessons include: having a written marketing plan and referring to it frequently to stay focused and make progress; using any program, event, or news as a potential marketing opportunity; starting marketing efforts well in advance of deadlines; positioning marketing as a strategic rather than support function; avoiding "shiny object syndrome" by prioritizing strategy over tactics; regularly evaluating the marketing plan against benchmarks and changes in the environment. Measuring results is an important part of the planning process.
Integrating Major Gift & Planned Gift Programs
The document discusses different types of charitable donors and how to integrate major and planned gift programs into fundraising campaigns. It identifies seven common donor typologies based on motivations for giving, including Communitarians, Devout, Investors, Socialites, Altruists, Repayers, and Dynasts. It also provides guidance on defining major gifts, developing gift tables, implementing multi-stage fundraising campaigns, and cultivating planned gifts to meet campaign goals.
Integrating Major Gift & Planned Gift Programs
The document discusses different types of charitable donors and how to integrate major and planned gift programs into fundraising campaigns. It identifies seven common donor typologies based on motivations for giving, including Communitarians, Devout, Investors, Socialites, Altruists, Repayers, and Dynasts. It also outlines best practices for gift tables, defining major gifts, cultivating planned gifts, and structuring fundraising campaigns around leadership gifts, major gifts, and annual gifts to achieve fundraising goals.
Digital Signage Playbook
This document provides an overview of strategies for developing an effective digital signage playbook. It discusses developing a strategic plan that includes defining goals, objectives, target audiences, and action plans. It emphasizes creating relevant content and considering the timing of messages. Various engagement tactics are also outlined, such as using customer testimonials, direct response marketing, entertaining content, and special greetings. The overall aim is to guide readers in creating compelling visual communications that enhance their digital signage investment.
6 Common Mistakes You Do In Lead Marketing & How To Avoid Them
We are here to help you avoid some of the most common lead generation mistakes that can ruin a campaign in Social Media Marketing.
Media Planning Workshop
Workshop for Brand Leaders to make them smarter at media planning and help them make better decisions with their Brands. We help the Brand Leader look at media as an investment within the planning process, assess media’s role in your advertising, and show strengths/weaknesses of both traditional and digital media.
Meetings Marketing: How the Tried and True Complement the New
Presentation provides information on how to market a meeting using direct mail, email, social media and advertising. Samples are from the association industry.
Breakout Strategic Merchandising Presentation
This document discusses how branded merchandise can be leveraged as part of a brand strategy. It notes that promotional items have a longer lifespan and lower cost per exposure than traditional advertising. Merchandise allows brands to be embraced through physical items people can touch. While merchandise provides endless impressions, production times can range from days to weeks. The document advocates for a new marketing model where exposure, impact, and engagement lead to loyalty. It emphasizes that promotional campaigns require careful planning based on audience, budget, and desired results.
Building Your Individual Donor Strategy
This document discusses strategies for building an individual donor program. It notes that individuals provided 82% of charitable donations in 2007, totaling $252 billion. Maintaining individual donors is important as they provide unrestricted funding and are less likely to withdraw support. The document recommends researching donors, focusing on relationships, communicating impact, and asking for donations. It also stresses the importance of engagement, proving impact, stewardship, and diversifying revenue streams including online strategies. The key message is that now is the time to thoughtfully maintain and build individual donor programs.
Cherry Bekaert Marketing that Counts
A presentation for the 2017 Cherry Bekaert not-for-profit seminar about the new rules, new tools and new questions to ask to improve marketing effectiveness.
Similar to iDonate101 Marketing Strategy (20)
Building a Business Strategy that Marketing can Amplify
Building a Business Strategy that Marketing can Amplify
Starting rom $0: How to Raise Money for Your New Nonprofit
Starting rom $0: How to Raise Money for Your New Nonprofit
6 Common Mistakes You Do In Lead Marketing & How To Avoid Them
6 Common Mistakes You Do In Lead Marketing & How To Avoid Them
Meetings Marketing: How the Tried and True Complement the New
Meetings Marketing: How the Tried and True Complement the New
iDonate101 Marketing Strategy
- 3. Marketing Plan “ Fishing in the Big Blue Ocean”