Ideology
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The document discusses Karl Marx's concepts of the base and superstructure and how they relate to ideology. The base refers to the economic system and mode of production, while the superstructure encompasses institutions like education, media, politics and religion that shape society's ideas and beliefs. Ideology, according to Marx, consists of the ideas in the superstructure that serve to legitimize and maintain the existing economic base and relations of production. The passage also provides examples of how modern ideology promotes consumerism.
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Ideology
- 1. THE HISTORY OF PERSUASION The Concept of Ideology
- 3. Base and Superstructure SUPERSTRUCTURE Would ideas about society change first… BASE … and reform happen in the base as a result? BASE Or would change begin in the material world… SUPERSTRUCTURE … and only later reach the world of ideas?
- 7. Where does ideology come in? Superstructure Education, Family, Mass Media, Religion, Politics, Art Base Means of Production Relations of Production Mode of Production Maintains and legitimises base Shapes superstucture
- 9. “ It’s a great time to a girl”
- 11. Be a good little consumer… There must be something wrong with you if you don’t enjoy consumption! Fed up? Try a little retail therapy… How can I improve my life? Get better stuff.
- 12. Where do the goods come from?