The document summarizes idealabs' trip to London, which included: 1) Visiting Google Campus and Springboard London to practice pitching their startup to accelerators and investors. 2) Meeting with Belgians working in London's startup scene and being encouraged to get out and experience the city. 3) Attending a fireside chat at General Assembly about user experience design and Spotify. 4) Pitching their new project to Springboard London and celebrating afterwards with pizza and beer.

1. idealabs trip to London
Startups and English
Pints!

2. Always be
working
First day : 12/11 - 9 AM
YAY! We’re off to London!

3. This looks promising!

4. First Stop
GTD at Google Campus

5. Google Campus you Say?
Home of:
Google
Seedcamp
Springboard
Techhub
Café

6. Springboard London
(not the one from the Olympics)

7. Accelerator from London
We arranged a Pitch Battle/
Practice with their teams

8. Seriously?
We visited some London
landmarks in the evening

9. Second day : 13/11 - 9 AM
GTD part 2 at Google Campus

10. Meet Maxime
Meet Fiona
Meet Up with Belgians working at
Citysocialising

11. They had one clear message:
GUYS YOU’RE IN LONDON, GET
OUT OF THE BUILDING!

12. At night: Belgian Advertising
Talent meets Belgian Startups!
People Attending:
Tom Himpe Kevin De Baere
Mattijs Devroedt Philip Demeulemeester
Thomas Dekeyser Jourik Migom
Ronald de Vreede Maarten Lagae

13. Always be pitching: part 1

14. Always be pitching: part 2

15. Third day : 14/11 - 9 AM
We got out
of the
building:
Wouter took
the lead...

16. After a little
detour we
arrived at GA
GENERAL ASSEMBLY IS A GLOBAL NETWORK OF CAMPUSES
FOR TECHNOLOGY, BUSINESS, AND DESIGN.

17. We got an intro
to GA and we’re
invited to
attend a fireside
chat!

18. Meet Courtney Boyd
Meyers:
Meet Shakil Khan:
Director of Audience
Development for @GA_London +
@GABerlin. Recovering tech Head of Special Projects @Path -
journalist @TheNextWeb. Friend of charity : water -
Member of@Sandbox_Network. Advisor and Investor @Spotify
Fireside Chat: User Experience and Social Product
Design + Key learnings from being mentor and
investor of Spotify

19. Team GoSquared
Afternoon: Work + Pitch
@White Bear Yard (accelerator)
@Passion Capital (VC)

20. Awesome Building
BTW:
IDEO
White Bear Yard
GA

21. Fourth day : 15/11 - 1 PM
Work + Pitch Practice
Westminster HUB

22. Doing a last Pitch Dry run in
the greenhouse before
heading to Springboard!

23. All Pitched up and ready to go!

24. Pitching time!

25. Pitching time!

26. Cedric (idealabs) & Emiel pitched
their new project!

27. Pizza and Belgian/ UK
beer party!

28. Acting out like dorks time!

29. Last day : 13/11 - 11 AM
Startups talking through their platform
with Google Employees