George Koukis bought a twice bankrupt company for $948,000 USD against the advice of his five advisors. He renamed the company TEMENOS, took it public at a $1.4 billion valuation without credit lines or financial projections, and grew it to become the world's number one company in its industry. While most new businesses fail, Koukis emphasizes values like passion, commitment, determination and never quitting to achieve long term success despite realities like economic downturns. He argues for redefining success beyond just money and focusing on creating jobs, useful products, being a good citizen and protecting the environment.