Finding What , Where with the context of Who & When
Why is this important? People expect to buy within: 1 hour – mobile Internet 7 days – PC search ** Dennis Glavin MSN mobile By 2011, 80% of Mobile Devices will have GPS – iSuppli 7.19.10 6,000 LBS apps are available on the iPhone Michael Metcalf Y! 60% of mobile internet usage is spent on social networking (Ground Truth) http://mobileplaybook.360i.com
Business Identity – until now, this was enough!
Today your online identity needs to be established, as it anchors your customers experience with you.
Business Name Business Address Business Phone Number Primary Business Categorization Web Site Address Products Offered Business Specialties Services Payment Methods Hours of Operation Unique offerings within the business category MicroSite Dealer Locator page Directory or IYP inclusion Profile page Local Business Identity – today online Create a “cloud” of content for each business location. Content must answer both “Discovery” & “Recovery” Local Search queries. Your foundation is built on database inclusion with data aggregators Recovery Search Discovery Search Use ad products as your roof. Create findability where your content cloud can’t compete.
Each Business Location should create and maintain a Local Search content cloud, organizing content for recovery and discovery search
Location based advertising - yesterday Follow the Content !
Slide created by David Berkowitz @dberkowitz Location based advertising - today
If your identity isn’t established, you don’t exist
Don’t forget….. … Mobile, Local and Social are happening now! Establish and manage your identity today
12/20/10 3,386 check ins in 10 days Then 4,150 check in’s over the next 10 days
Not only how many people but which people at which time
12/20/10 Confidential Contact Information Gib Olander| Director of Business Development | Localeze 200 S Wacker Dr., 35th Floor | Chicago, IL 60606 Office: 312-924-3011 | [email_address] @golander59