Local Search: Business Listings Identity Management Presented by:  Gib Olander, director of business development, Localeze
Finding  what  we want
Finding the  What  &  Where
Finding the  What  &  Where  with context of  Who
Finding  What ,  Where  with the context of  Who  &  When
Why is this important? People expect to buy within: 1 hour – mobile Internet 7 days – PC search  ** Dennis Glavin MSN mobi...
Mobile Local Search
Mobile Local Search Today
Business Identity – until now, this was enough!
Today your online identity needs to be established, as it anchors your customers experience with you.
Business Name Business Address Business Phone Number Primary Business Categorization Web Site Address Products Offered Bus...
Each Business Location should create and maintain a Local Search content cloud, organizing content for  recovery and disco...
Location based advertising - yesterday  Follow the  Content !
Slide created by David Berkowitz @dberkowitz  Location based advertising - today
Context created and  captured
Two identities
Fragmented Identity!
Established identities enable discovery – think of your spatial network
From your social network and your spatial network as well. Friends tips and all tips
Just like location based advertising of the past, set up your identity and make that content discoverable
Multiple identities dilute your utility to everyone
 
 
Spatial Network and Social Network are starting to work together. 12/20/10 About 3.8 check-ins per person!
Brands are taking advantage  of 4sq 12/20/10
Tips can influence purchases 12/20/10
 
If your identity isn’t established, you don’t exist
 
Don’t forget….. … Mobile, Local and Social are happening now! Establish and manage your identity today
12/20/10 3,386 check ins in 10 days Then 4,150 check in’s over the next 10 days
Not only how many people but which people at which time
12/20/10 Confidential Contact Information   Gib Olander| Director of Business Development | Localeze 200 S Wacker Dr.,  35...
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Finding What, Where with the context of Who & When

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Understanding why it's important to own your business identity. It's about context and content.

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Finding What, Where with the context of Who & When

  1. 1. Local Search: Business Listings Identity Management Presented by: Gib Olander, director of business development, Localeze
  2. 2. Finding what we want
  3. 3. Finding the What & Where
  4. 4. Finding the What & Where with context of Who
  5. 5. Finding What , Where with the context of Who & When
  6. 6. Why is this important? People expect to buy within: 1 hour – mobile Internet 7 days – PC search ** Dennis Glavin MSN mobile By 2011, 80% of Mobile Devices will have GPS – iSuppli 7.19.10 6,000 LBS apps are available on the iPhone Michael Metcalf Y! 60% of mobile internet usage is spent on social networking (Ground Truth) http://mobileplaybook.360i.com
  7. 7. Mobile Local Search
  8. 8. Mobile Local Search Today
  9. 9. Business Identity – until now, this was enough!
  10. 10. Today your online identity needs to be established, as it anchors your customers experience with you.
  11. 11. Business Name Business Address Business Phone Number Primary Business Categorization Web Site Address Products Offered Business Specialties Services Payment Methods Hours of Operation Unique offerings within the business category MicroSite Dealer Locator page Directory or IYP inclusion Profile page Local Business Identity – today online Create a “cloud” of content for each business location. Content must answer both “Discovery” & “Recovery” Local Search queries. Your foundation is built on database inclusion with data aggregators Recovery Search Discovery Search Use ad products as your roof. Create findability where your content cloud can’t compete.
  12. 12. Each Business Location should create and maintain a Local Search content cloud, organizing content for recovery and discovery search
  13. 13. Location based advertising - yesterday Follow the Content !
  14. 14. Slide created by David Berkowitz @dberkowitz Location based advertising - today
  15. 15. Context created and captured
  16. 16. Two identities
  17. 17. Fragmented Identity!
  18. 18. Established identities enable discovery – think of your spatial network
  19. 19. From your social network and your spatial network as well. Friends tips and all tips
  20. 20. Just like location based advertising of the past, set up your identity and make that content discoverable
  21. 21. Multiple identities dilute your utility to everyone
  22. 24. Spatial Network and Social Network are starting to work together. 12/20/10 About 3.8 check-ins per person!
  23. 25. Brands are taking advantage of 4sq 12/20/10
  24. 26. Tips can influence purchases 12/20/10
  25. 28. If your identity isn’t established, you don’t exist
  26. 30. Don’t forget….. … Mobile, Local and Social are happening now! Establish and manage your identity today
  27. 31. 12/20/10 3,386 check ins in 10 days Then 4,150 check in’s over the next 10 days
  28. 32. Not only how many people but which people at which time
  29. 33. 12/20/10 Confidential Contact Information   Gib Olander| Director of Business Development | Localeze 200 S Wacker Dr., 35th Floor | Chicago, IL 60606 Office: 312-924-3011 | [email_address] @golander59

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