Enroll hostel Business Model

1. Find Good Hostel in Any Cities

2. Problem Statement
1. SEARCH no easy way + no/stale data + occupancy
2. PRICE, LOYALITY
3. CONVIENCE: Transfers /admissions
4. safe PAYMENT
5. SHARING ECONOMY: facility , procurements.
6. No assured QUALITY, stats, history, facilities
7. No integrated software to manage hostel.
8. Non-AUDITED Facility Discovery, history
9. Lack of Hostel DATA (95%) and analytics.

3. Business Model : Part 1
0.22
crore
500
110
crore
We charge 10% of student transaction first
time. Or Rs 500
17% Prospects = 0.22 crore
PROSPECTS CHARGE REVENUE

4. Business Model: Part 2 Earn On
1
• Brokerage/Bid/Facility
2
• Consultancy/Analytics
3
• Hostel Software/Devices

5. USP Hostel Occupants
1. SAVE Money on Searches . (T/M/C)
2. SAVE Money on Brokerage
3. CONVIENCE Online Payment and EH Card.
4. Recommendation system for hostel suggestions
5. (T/M/C) Real time seat occupancy .
6. (T/M/C): Virtual Hostel on EH Card.
7. SHARE Hostel Ancillary Facilities EHCard.
8. QUALITY audit for rankings, quality of service.
9. Hostel analytics :CAT exam ,CA, company office etc.

6. USP Hostel Owners
1. MANAGE Money HM Software /App. on Cloud.
2. SAVE Online Payment and EH Card.
3. EARN: Bid seats high rent for high rank
4. MANAGE :Audit, Rank (own+Student) reviews
5. SHARE: Co-sourcing Grocery online grocers .
6. SHARE: Co sourcing hostel automation products
7. EARN: par with international dorms.
8. SHARE Facilities for deficient hostels on EH Card.
9. Hostel DATA analytics (where to build next hostel)

7. Market Size: 150 crore
1. Calculations: Rent brokerage market 1500 crore.
2. 850 universities, 40,000 colleges.
3. 10% college seats = 4/40 lakh hostel seats.
4. School hostel 3/30 lakh.
5. School + College prospects = 7/70 lakh.
6. Working population hostel prospects = 15/40 lakh.
7. Total prospects = 22 lakh.
8. Market size @ Rs. 500 per student = 110 crore.

8. Projection Revenue in 1 year
 5 hostel/day X 4 = 20 per day = 20X250=5000 per year.
(1,00,000 hostel in India) Largest site in country
 5 colleges/dayX4= 20 per day= 5000 colleges covered.
Largest in country presence in Hostel industry.
 Very conservative 1% student conversation:
Each college 12/1200 student booked = 60,000
booking.
0.6 Lakh X 500= 3 crore earning.
 Break Even in under 6 months

9. Revenue Forecasting: in Crore
2017 • 3 (5000)
2018 • 15 (25000)
2019 • 50 (50000)
2020
2021
• 100 ( 1 Lakh)
• 200 Crore
Nepal, Mynamar, Thialand,
Increase Avg Rev Per Hostel
Increase Avg Rev Per Occupant
Increase Hostel
Funding #2(15 cr) 3L customer, 25000 hos/ Market Research
Funding #1(0.7 cr) Hostel Marketing Team/BPO addition
1 mill cust./Sensor Devices/Consultancy/Dorms
Increase deficient Facility Occupant/AR/Card
World Largest Hostel Site, add ASEAN/Euro

10. Competition
Competitors Repo
sitory
Occu
pany
Au
dit
facili
ty
No
stale
listing
Onlin
e
payme
nt
%
coverage
HostelDunia YES NO NO Y/N NO NO 1%
hostelnpg YES NO NO Y/N NO YES 1.5%
nobroker Y/N NO NO NO NO NO 0.5%
EnrollHostel YES YES YES YES YES YES No.1 in
India
JustDial YES NO NO Y/N NO NO 0.5%
olx Y/N NO NO Y/N NO NO 0.1%

11. Investment: Cost/monthly
Nos Salary
Lakh
Total
Lakh
Hostels /
Offices
Expected
Revenue
Hostel
Marketing
4 0.66 2.64 400
Student
Marketing
4 0.66 2.64 400 x 10 4000X 500
=20 Lakh
Salary Dev 4 0.75 3.00
Digital
Marketing
1 0.35 1
Rent 1 0.50 0.50
Posters/BPO 2 0.50 0.50
Total 10.28 2-20Lakh

12. Seed Funding Requirement
Nos Salary
Lakh
Total
Lakh
monthly
Hostels /
Offices
Expected
Revenue
Hostel
Marketing
4 0.15 0.60 400 hostel per
month
Office
Marketing
4 0.15 0.60 400 = 4000
Offices/colleges
2800X 500
=14 Lakh
Salary Dev 2 0.50 1.0
Digital
Marketing
1 0.25 0.50
Rent 1 0.25 0.20
Posters/BPO 2 0.10 0.10
Total 3.00 12-14 Lakh

13. Expense/Income
Expenses Income
75 Lakh (6 months) 1.5 crore (6 months)
First Six months 2,500 hostels+ 2500Colleges
Double Marketing Team 6-12
month
Re-invest in Business 1.5 crore
Next Six months 5,000 hostel + 5,000 colleges
Largest Site for hostel in 1 year 7,500 Hostel + 7,500 colleges
1 year = 0.75+ 1.5 = 2.25 crore 1 year = 1.5 crore + 3 crore= 4.5
crore

14. Expense/Income (Pune)
Expenses Income
first month = 3.00 Lakh 400X500=2 Lakh
Total in 2 months = 9 Lakh 800X500= 4 Lakh+2 Lakh
Total in 3 months = 14 Lakh 1600X500=8 Lakh+6=14 Lakh
3 Months 1600 hostels 1600 hostel + 1600 colleges
One of Top Indian Hostel site Top Search in pune/mumbai
30-50,000 followers

15. Current State: As-is
 Website/App is complete Ready with web software.
 20 Lakh rupees of effort gone into it.
 Integrated CRM, HR, Expense management Exists.
 Tied up with Many hostels nearby with own marketing
 Analysis data, blogs, social marketing Etc all setup.
 Facebook, linkedin, google map integrated.

16. Future State:
 Largest Site in world in 3 years for Hostel.
 EH Hostel Data Analytics ( where to plan next hostel)
 EH Card Services/ facility Services
 AI based searches for required hostels.
 Machine learning Recommendations for Users.
 Virtual Hostel views to book seat. (Virtual Reality)
 Hostel Security devices,Light kitchen devices. IoT
 EH Hostel combined grocery sourcing.

17. Risk/Mitigation(Porter Forces):
 95% hostel not covered by sites competitor Risk is very less.
 Differentiated (7P) to cover commoditizing risks.
 Differentiated offering for owners cover Growth risks.
 Technology Risk: IT diff with AI/MR/VR/Analytic.
 Focus ARPH/ARPO cover Revenue Risks.
 Differentiated products offering: Risk of substitute or Risk
of buyers
 Customer Relationship/Quality risk: Hostel attended
Trained on EH software,Techniques recruited for hostels
(Full Time/Part Time/ Consultation basis

18. Summary
1. BIG OPPURTUNITY: 95% market untapped.
2. Differentiated Product on all offering 7P, 7C.
3. Future VR can enter Reality market.
4. Sharing Economy and Co own opportunity.
5. World biggest Hostel Market.
6. Most South Asian Hostel deficient in automated
swiping machine(s/w)/Solar heating/HM s/w,
motion sensor lighting, Hostel ratings expanding
young population colleges and company sparsely
located