Personalization on login allows websites to tailor content to individual users based on their browsing history and preferences, strengthening the "people" component of the marketing mix. By personalizing sections of the website after users log in based on content-based and collaborative filtering of their past searches and those of similar users, websites can attract people to visit more often by showing them more relevant messages. This personalized approach tackles both the "place" and "people" aspects of marketing strategy more effectively than a generalized website without login access.

1. 1. Title : Personalisation on login to tackle Marketing Mix (Place,People) component of
Marketing mix.
2. Categories: Innovative Retail Future.
3. Summary:
Place is important component of the of 5P of marketing mix. 5P (product, promotion,
place, price, People. People and place are important Component of Retail strategy.
Mcdonald have innovative innovative strategy to attract people with low cost ice creams?
4. Idea Description.:
On website people go to search for something relevant to them like health issues.But web site
cannot be made to look like what everyone wants but it has to be personalized.
Without login it would look generalized but after person register and login then based on its
content searched previously content based filtering and What others are searching
Collaborative filtering it would Show personlaized sections relevant to him but when people
serarch online website would remain generalized. Personalisation also gives people option to
visit more often and get message relevant to them. Stenthen people component of marketing
mix002E