Idc predictions españa 2013

2013 IDC Spain Predictions Team

Rafael Achaerandio @rafaachaerandio
Lluís Altés @Lluis_Altes
José Curto @josepcurto
Fernando Maldonado @FmaldonadoF
David McNally @dave_mcnally
#IDCpredictions
Marta Muñoz @MartaMunozMV

© IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 1

Revisión de las predicciones de 2012

1-2012: La recuperación tendrá que esperar
2-Masa crítica para una nueva generación de servicios
3-La irreversibilidad de la consumerización
4- Social Business – Dejando la experimentación
5-Internet of Things – De la promesa a una realidad
6-Big Data – La disrupción llega a las decisiones
7-Las tecnologías inteligentes serán verticales
8-Cloud redefinirá la cadena de valor de la industria
9-Liderazgo tecnológico para la transformación
10-La transición tecnológica a la tercera plataforma


La Tercera Plataforma, la Economía
Inteligente y la Crisis Española
De 2013 a 2020, el 90% del
Crecimiento de la Industria TIC
será realizado por tecnologías
de la 3a Plataforma, que hoy,
representan solo el 25% del
gasto TIC.

El 80% de la energía
competitiva debería enfocarse
en fortalecer las ofertas y
capacidades en esta
plataforma.


La Tercera Plataforma, La Economía
Inteligente y del mercado de las TI
Evolución la Crisis Española

2013
2012 2010
2011 2006
2002 2007 2003 2005 1997 2000

1993 2016 2001 1994 2004 1996 1999

2009 1992 2014 2008 2015 1991 1990 1989 1995 1998 1987 1988

-10% -5>-1% -1/% 0% 1% 2>3% 4>6% 7>9% 10>11% 12>15% 17>20% 30%+ 40%+


#1 – Telco: Movilidad y
soluciones “en la nube”

Movilidad
+5%
16%

84%
-4%
ICT Movilidad


#1 – Telco: Movilidad y soluciones “en la
nube”
 Crecimiento facturación de datos
móviles en sector empresas 5%
2012/13
 Crecimiento facturación de Hosted
VoIP 18% 2012/13
 Principales impulsores:
 Presión sobre coste total de comunicaciones
 Oferta: incremento de volumen de oferta y características –
reducción de precios
 Demanda: Cambio mentalidad empresarial
 UC para MNCs
 Colaboración para PYMES


Louise Bourgeois © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 7

#2 – Cloud Computing: La nube
explota en España

Cloud
Computing 8% +25%

92% -5%

ICT Cloud


#2 – Cloud Computing: La nube
explota en España
Adopción
14,9%
2011 1,5% 4,5% 11% 1,5% 4,5% 11%
93% 167 144
% 83%
%

2012 4% 11% 22% 4% 11% 22%
Leyenda
Privada

Pública Adopción
Ambas
29%

#2 – Cloud Computing: Habrá más
empresas en la nube que fuera de
ella
•Situación económica
• Madurez/competencia oferta
• Referencias mercado
• Nuevas necesidades
• “Awareness” en el mercado. 2013: +50%
 Ambos: +7%
 Convertido: 6%
 Anticipado: 9%
2012: 29%
 Previsto: 6%
 Ambos: 4,5%
 Convertido: 4%
 Anticipado: 6%
2011: 14,9%
 Previsto: 4%
 Ambos: 1,5%

Ambas es distinto de híbrido


#2 – Cloud Computing: ¿y ahora qué?

2012 punto de CIO, decisor
inflexión en la
clave, y CxO,
adopción como
resultado de la decisor
crisis emergente

Mayor
Nuevos actores
penetración de
ganan peso
la cloud privada,
(telcos, hosters,
pero la pública
etc.)
se acelera


#3 – Social Business: lo social ya
no es una moda

Social
Business <1% +45%

-3%
99%
ICT Social


#3 – Social Business: lo social ya no
es una moda

23% de
empresas
españolas ya
han desplegado

Los casos de
uso siguen
siendo
inmaduros


#3 – Social Business: 2013 La
Revolución Social llega a la Empresa
Inteligente
La clave está
en la
2013: año integración en
del shift cultural los procesos
de negocio

Gran Más del 30%
de empresas
empresa adoptarán
liderará el Social
cambio Business


#3 – Social Business: ¿procesos?
Social business market
Collaborative applications CRM Digital commerce

Enterprise social software Sales Customer experience
management
Sales intelligence
Innovation management Social commerce

Sales enablement
ERM Supplier networks
Marketing
PPM
Social marketing automation
Collaborative project
management Legend
Customer service
Compound market
HCM Community
management Secondary software markets

Talent acquisition Contact center Functional software markets

Subtheme
Social channel
Social learning
response

Socialytics (network behavior, content, social data, consumer sentiment)
Social collaboration Social relationship
Social data analytics Text analytics
analytics analytics


#4 – Big Data: fase inicial de
adopción

Big Data
<1% +40%

-3%
99%
ICT Big Data


#4 – Big Data: fase inicial de
adopción
4,8% de
19,3% de empresas están
empresas realizado pilotos
familiarizadas y desplegando
iniciativas

5,2% de 52% de
empresas
empresas tiene
conocen el
un gap
concepto y
tecnológico
fabricantes


#4 – Big Data: grandes
expectativas de crecimiento

2014
2013 Más del
¿Estamos preparados para billones de
2012
19,4%
personas y empresas recopilando y
de
empresas
analizando datos?
Más del
4,8% de 7,6%
empresas de
empresas


#4 – Big Data: El año de la definición
de las propuestas de valor

¿Tengo el
portfolio / Big Data +
partnership / Analytics: la
infraestructura pareja de baile
adecuados?

Dame
¿Tengo las soluciones, no
competencias me des
adecuadas? Implementar tecnología o
progresivamente humo


#5- Retail: Salto de la
multicanalidad al omnicanal.

IDC Retail
Insights

06%
-0,3%

Manufacturing Energy Retail
Government Financial Otros

© IDC Retail Insights Visit us at IDC-ri.com 20

#5- Retail: del multicanal al
omnicanal.

Consumidor Experiencia Nuevo
OmniCanal de usuario Ecosistema

Big Data

21

#5- Retail: Del multicanal al
omniCanal

22

#5- La naturaleza cambiante
del proceso de compra
Tradicionalmente:

Estímulos Primer momento Segundo
de la verdad momento de la
En la estantería verdad
En la tienda Uso

 Secuencial
 “Se compra lo que está en stock”
23

#5- El nuevo proceso de compra
Descuento /
Estímulos Navegación Investigación Transacción Seguimiento
Fidelización

Facebook Call Blogs
Center

Daily deal Digital Review
sites Store POS site

Blogs Printed Facebook In-store Store
Groupon
¡10 puntos de contacto de media!
Word of
Catalogue

In-site
kiosk

Email
Store Wrapp Facebook
Mouth reviews CC

Mobile Click to Coupon Mobile
Twitter Twitter
app chat sites app

Online Review Loyalty Online
Email Facebook
store sites scheme store

24

#5- Momentos OmniCanal de
participación
Investigación

Nuevo mapa de
Navegación
Descuento /
Fidelización experiencia:
 Continua
 “Tenemos lo que
compraras”

Estímulos Transacción

Seguimiento

25

#5- El modelo (o3) para la próxima
década
“Los nuevos clientes serán OmniCanal: conectados digitalmente ,
instrumentado y con un estilo de vida impulsado e inspirado por las
experiencias únicas con sus marcas preferidas”

Omnicanal Experiencia de
usuario
Orquestación

Optimización

Consumidor
Nuevo
Source: IDC Retail Insights, 2012 OmniCanal
Ecosistema
26

#6- Manufacturing: Orientación a
la información, construyendo la
fábrica del futuro.
IDC
Manufacturing 25%

Insights -0,4%


© IDC Manufacturing Insights Visit us at IDC-mi.com 27

#6 – Orientación a la información clave de la
industria inteligente del futuro
2009

2012

28

#6 – Productividad, productividad y
productividad.
P. ¿Cuáles son las estrategias de negocio
que seguirá su compañía en los próximos
dos años?
Mejorar la respuesta de la  Productividad de los procesos.
cadena de suministro 4

Conseguir la excelencia
operacional en fabricación 4

Impulsar la Innovación de
 Productividad del ecosistema.
Producto 4,1

Explotar nuevos Mercados y
Segmentos 4,1
 Productividad de las personas
Estrechar las Relaciones con
los Clientes Clave 4,4

Reducir los costes e
incrementar la productividad 4,5
 Gestión de la productividad.
3,5 4 4,5 5

Fuente: IDC Manufacturing Insights 2012 – N=155 Grandes Empresas Industriales Españolas

© IDC Manufacturing Insights Visit us at IDC-mi.com 29

#6 – Productividad y tercera
plataforma
Productividad y ecosistema Gestión de la productividad

Productividad persona Productividad de procesos

30

#6 – La fábrica del futuro

Producción
masiva / Intensiva en
personalizada
personas

Entorno de toma de decisiones

Intensiva en TIC

Datos en tiempo real
Producción
Centrada en
masiva automatización

31

#6 – El camino hacia las fábricas
del futuro
"La gente va a estar en el centro de la fábrica del futuro, ya que proporcionan
el grado de flexibilidad y capacidad de decisión que se requieren para hacer
frente a la creciente complejidad"

 Impresoras 3D

 Automatización

 Plataforma TI operacional

32

#7- Utilities: Las utilities abrazan
la tercera plataforma.

IDC Energy
Insights

02%
1,6%


33

#7 – Las utilities abrazan la tercera
plataforma
Creciente experimentación en tarifas por uso para
Flexibilidad “por defecto” en la de los usuarios. –
condicionar el comportamiento
implantación de “Smart grids” En general, se
prioridad menor en residencial-.
desarrollarán servicios basados en la inteligencia de
Demoras regulatorias frenan el
Mayor competencia en elysegmento retail empuja a
red para retener adquirir clientes.
despliegue de “Smart metering” generar nuevos
un mayor uso de analíticas para
servicios, entender mejor al cliente y proveer de una
CIOs necesitarán recursos para
mayor flexibilidad al negocio.
Búsqueda de soluciones que integren una
transformar las operaciones
La movilidad distribuida (ej. en la fuerzageneración y
generación impacta tanto Plantas de de ventas
el área de mantenimiento como en el cliente final.
Involucrar al cliente será el nombre
virtuales), microredes descentralizadas, gestión de
del demanda (ej. ralentizará,
juego en 2013
El despliegue de Smart meter seVE),etc.
aumentando la presión sobre los precios de
equipos. Las utilities harán énfasis en data para de
Apuesta por analíticas/big la gestión
La convergencia de IT ya la información generada
sacar sentido OT continúa, lo cual puede
demanda con foco en redes domésticas (HAN)
representar una oportunidad para que el CIO tome
Estalla la fiebre de apps y
el liderazgo.
dispositivos móviles

El efecto “Smart cities” seguirá en
2013
Visit us at www.idc-ei.com Follow us on Twitter@IDCSpainInsights 34

#7 – El efecto Smart cities seguirá en
2013
Financiación de las Smartcities

 Objetivos de eficiencia energética

 Iniciativas internacionales -Ej.
Convenant of Mayors- y nacionales -Red
de Ciudades Inteligentes en España-

 Fondos estructurales

Source: Spanish Smart Cities survey, IDC Energy Insights 2012

35

#7 – El efecto Smart cities
Las smart cities son el laboratorio de las utilities, una vez probado el
concepto, el reto será su escalado.

 Uso de smart cities como
plataforma de iniciativas de Smart
Grids.

 Búsqueda del ecosistema
adecuado para aprovechar el
efecto smart cities.

 Búsqueda de reusabilidad de
proyectos.

36

#8 – El año de la reinvención del
sector público - Menos
inversión y distinto gasto
IDC
Government
Insights

-2,1%
10%


© IDC Government Insights Visit us at IDC-gi.com 37

#8 – El año de la reinvención del sector
público - Menos inversión y distinto gasto
% PIB

ESPAÑA
2,900

,400 ,300
-,300
-1,400 -1,600

-3,700

2008 2009 2010 2011 2012 2013 2014

Economía

Desempleo
30

20
EU (27)
10 España
Italia
0

Fuente: Eurostat y Funcas

38

#8 – Un Gran Reto para los CIOs
Mejorar los
Proteger datos ¡Cumplir con servicios
sensibles a la la regulación! básicos Mejorar la
vez que se es eficiencia
más operacional
transparente

Racionalizar
los costes
Ser más ágiles TIC sin poder
en la tomar
respuesta a muchas
las decisiones
necesidades
públicas

Enriquecer los
perfiles internos en
Integrar los
ocasiones
sistemas
desmotivados a la
heredados con
vez que se colabora
nuevos entornos de
con empresas
la 3ª Plataforma
privadas en entornos
de escasez


#8 – Otras Aproximaciones

Francis Maude - Minister for the Cabinet Office and Paymaster General, and as a Member of Parliament representing the constituency of Horsham


#8 – Distintas Estrategias

TIR = 27,7%
VAN = 7,7M€


#9 – 2013 crítico para el "run the
bank", lo Social y Big Data
marcarán la diferencia en el
"change the bank”
IDC
Financial
Insights

11% -2,8%

© IDC Financial Insights Visit us at IDC-fi.com 42

#9 – 2013 crítico para el "run the bank", lo
Social y Big Data marcarán la diferencia en el
"change the bank”

© IDC Financial Insights Visit us at IDC-fi.com 43

Aceleradores Tecnológicos y de
Negocio 2013

Big Data/
Regulation Effectiveness Growth
Growth
Analytics

Channel Infrastructure Expense
Proliferation Resilience Control

44

Las Entidades Exitosas...
 Aumentarán las inversiones –
“Change Bank”

 Reducirán costes TIC – “Run the
Bank”


Canales: Estrategia Omnicanal


Algún Ejemplo … Nacional


#10 – By 2016, business
executives will be directly
involved in 80% of IT
CIO AGENDA investments
The Future of the CIO Role
10%

50%

40%

Business Innovator
Services Manager
Operational CIO

Agenda

 IT Investment Outlook for 2013

 2013 CIO Top Ten Predictions

 Essential Guidance

4

CIO’s 2013 Personal Agenda
Q. In 2013, which of the following goals will be top of your personal agenda as CIO?
Please select your top 3 goals.

Focus the IT organization more on business
strategy than technology strategy
Foster a culture within IT that drives more
innovation
Foster a culture within IT where IT more often
provides a qualified "yes" to the business

Better align IT with the business

Focus IT organization on better understanding US
the requirements of the consumers
WE
Carve out more IT budget for new
projects/innovative projects Total
More effectively attract new IT talent

Re-skill existing IT talent

Implement a more rigorous process to evaluate
new ideas for IT to take on

0% 5% 10% 15% 20% 25%
n = 70
WE respondents = 21; US respondents = 49
Source: IDC 2013 CIO Agenda Survey, Fall 2012
5

2013 IT Budget Outlook

Q. In 2013, do you expect your total IT budget to increase, decrease or remain the same as 2012?
Please indicate the percentage change in your IT budget from 2012 to 2013.

50%
45%
40%
Avg. increase = 11.4%
35%
30%
Avg. decrease = 3.6%
25%
20%
15%
10%
5%
0%
Increase Decrease Stay the Same
n= 68
US and WE respondents
Source: IDC 2013 CIO Sentiment Survey, Fall 2012

6

Drivers of IT Budget Changes
Increases Decreases
You Indicated in the previous question that you You indicated in the previous question that you
expect your organization’s IT budget to increase expect your organization’s IT budget to decrease
in 2013, please select all contributing factors in 2013, please select all contributing factors
that apply. that apply.

Growth 77% Negative Economy 62%
New Projects 64%
Weak Biz Outlook 39%
New Gear 55%

Repl. Gear 46% IT Effiency 46%

Regulatory 27% Lost Funding 23%
Positive Economy 18%
Open IT Projects 15%
Positive Biz Outlook 18%

M&A 18% Increased Inhouse 15%

0% 20% 40% 60% 80%100% 0% 20% 40% 60% 80%
n= 68
US and WE respondents
Source: IDC 2013 CIO Sentiment Survey, Fall 2012

7

The 3rd Platform Shift:
From IT Productivity to Business Productivity

Public Omnichannel Smart
Innovation
Safety Smart Retail Connected Cities
Buildings Health
Smart Connected Mobile
Grid Vehicles Payments
Information

Business Agility
Intelligent Industries

IT Agility

Services

Systems

8

#1 - By 2016, LOB executives will be directly
involved in 80% of new IT investments

Of the new internal IT projects initiated at your
Prediction
company this year, what percentage will be led
 58% of new IT investments in 2013 will under the following scenarios?
involve direct participation by LOB executives
 Companies will initiate an average of 40 new Project solely led /
42%
IT projects in 2013 (with or without IT) managed by IT

 Line of business’ participation in IT projects
will grow to 80% in 3 years Project jointly led /
 The implications are vast on how the CIO managed by IT and the 33%
works with the line of business LOBs

Situation Assessment
Project led / managed by
 Cloud, social and mobile services are the LOBs, but subject to 17%
great equalizers, the balance-wheel of the review by IT
corporate machinery
 Notable instances of CEOs and CFOs driving
Project solely led /
the migration to Cloud and Managed Services 8%
managed by the LOBs

It is Time to Revisit IT Planning, Governance, and 0% 10% 20% 30% 40% 50%
Portfolio Management Methods N = 57
Source: IDC 2013 CIO Sentiment
Survey, Fall 2012

9

#2 - By 2015, 90% of IT investments will be
evaluated in terms of strategic goals
Prediction
 Businesses will no longer view technology IDC’s CIO 360° Model
investments as “IT investments”
 They will be treated in the same way as any
other investment
 Sharper clarity and accountability around risk
and return
 Risk-to-Return: No more investments based
on infrastructure requirements
 Sourcing-to-Service: Balancing what is
possible vs. what is necessary to deliver IT
services
 Process-to-Organization: Process flow and
design follows from service requirements,
organization follows the process stages as
they move through the enterprise

Key characteristics of an IT services-based model (self-service, metered use, multi-
tenancy) create accountability and alignment to business goals

10

#3 - CIOs and CFOs will move to “zero capital”
and transform the IT financial model

Prediction
 The IT financial model is fundamentally changing
 Businesses will transform the IT financial model by adopting
an IT “service-based” IT operational and financial model
 Zero capital model will enable the business to produce true
product-line profitability by assessing IT (services) costs

 In mature economies, 50%+ of all capital equipment is IT
Capital Intensive
 As expensive as IT is, most orgs do not fully allocate capital
or expenses to business units
 There are major business and economic issues with broad
implications
 Strong business impetus to shift computing platforms to
more capital efficient models – cloud, outsourcing, etc.

The Zero-Capital IT financial model means IT shifts
from SG&A to a true product line expense
Capital Lean

11

#4 – In 2013, CIOs deliver 3rd Platform
mash-ups as competitive differentiators
Prediction
 Innovative CIOs will build their 3 rd Platform Q. I see the role of CIO evolving
mash-up (Cloud, Mobile, Social, Big Data) to to be Chief Innovation Officer
gain a competitive edge in their industry
 Business execs will innovate with SaaS as LOB Strongly Agree 19%
acquisition of Cloud Services accelerates
 CIOs will develop the Cloud Architecture and Agree 52%
Integration to build the Extended Enterprise
 Technology partners will leverage recent Neither agree nor
investments to foster innovation in Cloud, disagree
Mobile, Social and Big Data
Disagree
Background
 SaaS and Mobile Services have delivered
Strongly Disagree
breakthrough business services
 Analytics is now on the Board agenda 0% 20% 40% 60%
 3rdPlatform pilots demonstrating value across
n= 64
industries Source: IDC CIO Agenda Survey. Fall, 2011

The CIO dilemma: “innovate or lose relevance”

12

#5 - 70% of CIOs will embrace a “cloud first”
strategy in 2016
Prediction
 Today, only 23% of enterprises have a “cloud first” What is on the CIO’s 2013 Agenda
strategy on all new IT purchases
 As CIOs establish cloud architecture standards, update
service mgmt processes for cloud and develop a cloud
migration path, this will grow
 Experience in cloud initiatives will address the current
“skills gap” identified by many CIOs
 PaaS solutions will be the Next Gen platform for CIOs
 IaaS will radically drive down costs for early adopters
 SaaS provides a direct linkage between solutions and
business demand in a self-service model
 IasS will empower business users to decide on data
retention, processing needs, and network access needs
 Software Vendors aggressively investing in Cloud
 SMB CIOs still reluctant to adopt SaaS and IaaS n= 47
Source: IDC CIO Cloud Study. April-June, 2012
 Architecture standards evolving in market with Cloud
Migrations defying vendor lock-in

CFOs will accelerate CLOUD FIRST
13

#6 - By 2013, one third of all new application
development will target a mobile form
factor
Prediction Q. What Percentage of New Apps will
be for Mobile Devices vs. Non-
 In 2013, 33% of all new apps will target a mobile platform Mobile Devices?
 In 2014, 40% of new mobile apps will target multiple OS
 IT must decide on the mobile OS and device strategy as
46% of mobile app budget goes towards maintenance Mobile Only Devices 17%
 More apps, integration and multi-platform development
will drive 60% of new mobile apps to be developed by IT
services providers in 2013
 Enterprise mobile app penetration will force either: a Mobile and Non-
move to a standard corporate-liable devices (for Mobile Devices 16%
compatibility) or multi-platform development
 “Mobile devices are the new primary design point” Non-Mobile Only
 Development portfolios skewed toward customers, sales, Devices 67%
and service functions
 Mobile development is as much as 80% of some
development portfolios today 0% 50% 100%
 Mobile development is based on SOA practices
IDC’s CIO Mobile Survey
Fall, 2012

14

#7 - Enterprise social networks move beyond
pilot stage with business sponsorship

Prediction
 As pilot programs demonstrate value, CIOs will seek out
business sponsors in 2013 to move enterprise social
networks beyond the pilot stage
 Social tools will be integrated with enterprise apps,
connecting people inside and outside the firewall
 Solutions for collaboration and file sharing will remain
popular projects, owned by the CIO
 E-mail persists but becomes more social
 Cultural fit is essential to success
 Business case can be difficult - 82% of CIOs are unsure or
disagree that “We are able to accurately measure the ROI of
our social business apps,” according to IDC social survey
 Security, compliance and IP protection will remain barriers
 Socialytics are a challenge due to complex data integration

Social Business maturity often starts with experimentation (a pilot) and
moves to integration after value is demonstrated

15

#8 - Big Data & Analytics projects will be like
no other IT project

Prediction The Challenges CIOs Will Face
 Get ready for a whole new IT project - more Business Analytics Challenges
experimenting, less predictive outcomes; High costs of technology 47%
shortage of talent available to work on your Data integration is very complex 40%
project; project plans with 60-day iterations Insufficient specialized IT skill-sets
required for implementation 31%
Situation Assessment Design and deployment time is too
28%
lengthy
 Big data/analytics projects will change the Insufficient specialized analytical skills
27%
required for use
way businesses make decisions
Poor data quality 22%
 CIOs must understand what is necessary to
Insufficient computing resources 22%
succeed
 Data architecture, data quality and data Big Data Challenges
governance is a major gap in large Deciding what data is relevant (what data
to keep/store and what data to discard) 25%
enterprises
 The technology will be easy when compared Cost of technology infrastructure 13%

to the business case Not having enough or the right IT skills to
manage Big Data projects 11%
 Seeking major funding for a rapid Not having enough or the right analytics
staff to analyze the data 10%
development with no certain value
Not knowing how to decide which
9%
 Talent (both IT and analytics) needs to be technology is best/most appropriate …

able to create answers to undefined Lack of business support and/or business
units do not understand the benefits of … 9%
questions
Source: IDC 2012 Vertical IT & Communications Survey
N = 2699

16

#9 - IT Talent will be become the biggest
barrier to innovation
Prediction
 CIOs will find a wide range of IT talent issues highly correlated to
location and industry including:
 Recruiting
 Retention
 Talent Development – Skills and Leadership
 Performance Management
 Inability to access new skill sets will limit an IT innovation
 By 2016, the U.S. market has a severe shortage of IT labor
 Technology developments are far outpacing workforce
development while the first-generation IT workforce retires
 CIOs will need to cultivate best practices in IT talent strategies:
 Assess current state and today’s needs
 Define future organization model and skill needs
 Create the internal talent strategy
 Re-think sourcing strategies to augment IT talent
 External IT talent has also become critical

17

#10 - By 2018, 50% of business execs will
view the CIO as a business innovator
Prediction
 By 2018, 50% of business executives will view their CIO primarily as a partner for business
innovation and improvement, while 50% will still view the CIO primarily as the overseer of IT
costs, risks and services. While CIOs may need to play all three roles, the key is business
perception. This has broad implications for the CIO Agenda
 The transition from a portfolio of systems and technologies to a portfolio of services positions the
CIO to engage in business innovation and improvement

Operational CIO Business Services Manager Chief Innovation Officer

1993 90% 10% 0%

2013 70% 20% 10%

2018 10% 40% 50%

Goal Keep the Lights On Provide an agile portfolio of Business Innovator
Business Services
Focus Costs and Risk Service Excellence Business Value

Jobs Scope Data Center, IT Ops Business and Technology Business Processes,
Service Catalog Capabilities and Analytics

18

Essential Guidance:
Focus on the Information not the Technology

 Economic growth will be uneven in 2013; beyond will be
followed by modest economic expansion
 Intense global competition accelerating innovation and
the pace of business change Adapt and Thrive!
 IT strategies must be adaptable to seize opportunities
and counter global competition
 Plan for an Extended Enterprise Architecture model as a
foundation for the agile enterprise
 The compelling economic advantages of IaaS (Zero-
Capital) will soon make Cloud First a CFO imperative
 Adoption, integration and management of information
services will be keys to IT agility
 Next-gen sourcing and IT talent strategies will enable the
transition from Information Systems to Services

The right portfolio of services and systems
will enable the agile enterprise and
separate winners from losers

19

El pilar fundamental y sus derivadas

Lluís Altés
@Lluis_Altes
Director General

#IDCpredictions

“The simplicity of happiness”


Velocidad adaptación al cambio


La sombra de TI se alarga


“Innovación como palanca de cambio y de
evolución, buscando nuevas formas de hacer
las cosas y de enfrentarse a los retos.”
Mariano Ferrera
BSPreviews Magazine


IDC CxO Programme
Whitepaper CxOs Connections en
“Enterprise Tech Strategy” Colaboración con:

CFO Summit
Noviembre 2013
Diálogos CxOs

CIO Summit
Septiembre 2013

Feliz Navidad
y
Próspero Año 2013


#IDCpredictions

@IDCSpain IDC Research España


Idc predictions españa 2013

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