Lluis Altes presentation during IDC Spain Digital Commerce event. The presentation title was: Digital First or Digital Only

1. ¿Digital First, Digital Only?
Cómo la era digital afecta a todas las industrias
Lluís Altés
Director General
@Lluis_Altes

2. o La Revolución Digital
o Entendiendo al Cliente
o El lado de la empresa
o ¿Digital First o Digital Only?
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Agenda

3. Acelerando la r-evolución
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4. ¿Regreso al futuro?
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5. o La Revolución Digital
o Entendiendo al Cliente
o El lado de la empresa
o ¿Digital First o Digital Only?
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Agenda

6. Entendiendo al cliente informado
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7. Re-imaginando para “enganchar”
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8. … Agilidad
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9. … Romper
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10. … Enganchar por la ecología
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11. … Modelos de Negocio
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12. … Desenfado
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13. … Inmediatez
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14. Be social my friend
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15. Co-creando y co-financiando
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16. o La Revolución Digital
o Entendiendo al Cliente
o El lado de la empresa
o ¿Digital First o Digital Only?
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Agenda

17. © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 17

18. Transformación compleja
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Architectures
Marketing
Supply Chain Integration
Procurement
Legal
AnalyticsCustomer Service
Identificar el Talento
Estrategia Digital

19. IDC MarketScape
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20. o La Revolución Digital
o Entendiendo al Cliente
o El lado de la Empresa
o ¿Digital First o Digital Only?
20© IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain
Agenda

21. No se pueden colmar las expectativas
del cliente digital sin entenderle
¿Digital First o Digital Only?
Digital se refiere a todo lo no tradicional
que va desde online hasta móvil
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Experiencias completas
Transformación brutal de las organizaciones:
nuevos modelos de negocio

22. Lluis Altes
IDC Spain Managing Director
laltes@idc.com
About IDC: IDC is the premier global provider of market intelligence, advisory services, and events for the information
technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the
investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC
analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries
worldwide.
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@Lluis_Altes Lluis Altes
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