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Marché et Tendances du Cloud
vus par des Analystes et par IBM
The Cloud Computing market is expected to go over € 2
billion in France in 2012 (source: Agence française pour les
               investissements internationaux)
  IDC estimates that cloud services spending will continue to grow at double-digit rates for the next few years.
   Spending worldwide on professional services related to building or implementing cloud services will increase
                                to $20 billion in 2016 — a growth rate of 29.2%.
                        EMEA representing 42.4% of spending and is forecast to grow by almost 31%.



                                                                                •   Cloud Computing will represent 8% of the IT
                                                                                    spending by 2015 (Xerfi)

                                                                                •   Moved beyond the first phase of early adopters
                                                                                    into the mainstream group of companies : IDC's
                                                                                    research in Western Europe shows a growing uptake
                                                                                    of cloud. 48% use cloud to some extent — an increase
                                                                                    of 20% over last year's forecast.

                                                                                •   Private cloud is much more popular as strategic
                                                                                    direction than it was last year at the expense of public
                                                                                    cloud, which is declining as strategic direction.
                                                                                     –    Increased awareness of security, data location, and other
                                                                                          issues contribute to this

                                                                                •   When service providers push virtual private cloud
                                                                                    (VPC) more — public cloud solutions with additional
                                                                                    security and enterprise qualities — most of the
 Sources: Gartner, Agenda for Cloud Computing, Feb 2012 ; IDC Cloud Services:
   The Professional Services Opportunity: Market Analysis, June 2012 ; Xerfi        business market will over time converge on VPC.
Gartner: Five Cloud Computing Trends that
 will affect your Cloud strategy through 2015
                         Impacts
                          Formal decision frameworks facilitate cloud investment optimization.
                          Hybrid cloud computing is an imperative.
                          Cloud brokerage will facilitate cloud consumption.
                          Cloud-centric design becomes a necessity.
                          Cloud computing influences future data center and operational models.




Recommendations
 Develop a model to identify the legal, compliance and corporate sensitivity with regard to your data (e.g., data classification
  scheme).
 For particular workload/data combinations, map the anticipated benefits against the associated risks for public cloud
  services.
 Establish security, management and governance models to coordinate the use of internal and external services.
 Position IT as an internal cloud services broker providing advice, guidance and intermediary service for the consumption of
  cloud services.
 Evaluate third-party cloud services brokers that can facilitate the consumption of cloud services.
 Look beyond the migration of enterprise workloads to the creation of cloud-optimized applications that fully exploit the
  potential of the cloud to deliver global-class applications.
 Apply the concepts of cloud computing to future data center and infrastructure investments to increase agility and efficiency.


                                             Source: Gartner, Five Cloud Computing Trends That Will Affect Your Cloud Strategy Through 2015, Feb 2012
Industries aim to evolve Cloud Computing beyond
         support functions to more strategic uses
INDUSTRY        ADOPTING                                         MATURITY

Banking         Private cloud — SaaS and IaaS                          ++               Most industries today are using cloud computing for
                                                                                        noncompetitive, but necessary, office and support functions
                                                                                        via SaaS. Banks, insurers, governments and retailers
Education       Email, collaborative and back-                        +++
                                                                                        use the cloud for email and other business support
                office SaaS/IaaS                                                        functions (such as sales and service support,
Energy and      Not much happening, delivery                            +               collaboration, file-sharing and Web conferencing).
Utilities       model for consumption data and
                billing or managing asset related                                       Other industries are more advanced in exploiting the
                GIS data                                                                opportunities and potential cost savings of the cloud, using
                                                                                        the cloud for IaaS and PaaS purposes
Government      Private cloud, email and some                          ++
                SaaS                                                                    The media industry uses the cloud for content
                                                                                        management, content distribution and analytics.
Healthcare      Administration, care                                    +
Payers          transformation
                                                                                        Retailers are tapping the cloud via PaaS for e-commerce
Healthcare      Collaboration, imaging, medical                         +               applications to smooth out the surges of demand due to
Providers       records                                                                 holiday shopping, and IaaS for on-demand data centers
                                                                                        used as development and testing environments.
Insurance       Noncore applications and limited                       ++
                SaaS for vertical solutions                                             Manufacturers look to the cloud for product development,
Media           Content management, distribution                     ++++               life cycle management and some key manufacturing
                and analytics                                                           operations.

Manufacturing   SaaS mostly                                             +               Healthcare providers and payers are adopting the cloud
                                                                                        for claims processing, care management applications,
Retail          Iaas, PaaS and SaaS                                     +               medical records and medical image archives.


                        Source: Gartner, Industries Aim to Evolve Cloud Computing Beyond Support Functions to More Strategic Uses, May 2012
Cloud computing marketplace
                dynamics
                      “21% [#2 rank]    “43% want more                                *
Speed &               need Cloud to     efficiency in cloud
Ease                  align to the      delivery, 25%
Delivery              velocity of the   developing new Cloud
                      business”         apps”


             “54% were unsure       “Nearly   70%      “48% lack            “55% of
Optimize     of how many cloud          of active      visibility into      enterprises
Quality      services were being    cloud users        cloud operations     are connecting
             used, affecting                           inhibits analysis    mobile devices
of           optimal business
                                    report little
                                                       of compliance,        to back-end
                                    confidence
Service      operations.”           monitoring their   performance, and     cloud services”
                                    cloud services”     ROI”


                              *     “40% loss of       “80% focused
                                                                           Cloud: Need to speed
                                                                           storage agility
Control                             control &          on cloud
Complexity                          governance is      processes and
                                      a top            management
                                    concern”           processes [#1]


                                                                        *IBM Institute for Business Value
Le paysage Cloud évolue
                                                  D’ici 2015* :
   2010 :
• Montée en puissance du                         Le Cloud Computing est un
Cloud Computing sur le                          vecteur d’innovation pour les
marché poussée par les                          entreprises.
économies et les gains en
                                           Le Cloud Computing va jouer un rôle
efficacité informatique
                                          significatif dans l’élaboration des
procurés.
                                          propositions de valeur client.
• Sécurité, Disponibilité et
Indépendance envers les              Les entreprises vont, à travers le Cloud,
fournisseurs sont les               guider l'innovation au sein de
principales préoccupations          l'écosystème.
des DSI.
                                Le Cloud va être de plus en plus recherché pour
• Mise en place des
                               favoriser la collaboration et réduire la
applications non critiques     complexité business.
dans un environnement de
test.                                           * Sondage Economist Intelligence - Octobre 2011
90% des entreprises passeront
     au Cloud d’ici 2015

                                                 38%                                                             62%
                                    Le Cloud, une priorité                                                 Cloud, a leading
                                                                                                      Le Cloud, une priorité
                                        première pour                                                         priority for
                                                                                                        première pour les
                                    l’entreprise dans sa                                                  entire company
                                                                                                        organisations IT
                                          globalité




Echantillon dans le monde entier : 572 Business & IT Leaders, tous secteurs d’activités confondus.
Source : Etude « The Power of Cloud » conjointe entre Economist Intelligence Unit et IBM Institut for Business Value, mars 2012
                                                                 IBM Confidential
Les entreprises les plus avant-gardistes
voient aussi le Cloud ​ comme une force qui
impactera leurs modèles de business
                                                                                35%
Quel est l’objectif                                                                 4%      Nouveau business
principal de votre                                                                          Nouvelle industrie
                                                                                    5%
stratégie d’adoption du
Cloud?
                                                                                            Redessiner
                                                                                10%
% de Répondants                                                                             l’industrie
                                        16%
                                         2%
                                         3%
                                         3%                                                 Changer le
                                                                                16%         rôle de
                                                                                            l’industrie
                                        8%

                                      Today                                     3 yrs
              Plus d'un tiers (35%) des organisations sondées prévoient d'exploiter le Cloud ​
               dans les 3 ans pour une innovation radicale des modèles business

Echantillon dans le monde entier : 572 Business & IT Leaders, tous secteurs d’activités confondus.
Source : Etude « The Power of Cloud » conjointe entre Economist Intelligence Unit et IBM Institut for Business Value, mars 2012
                                                                 IBM Confidential
Le Cloud: 6 leviers business pour 3
catégories de décideurs
                                                                                                           …permettant aux organisations
Le Cloud offre 6 leviers business                                                                          d’optimiser, d’innover ou d’agiter les
(“game changing”)...                                                                                       modèles business.



                                                                                                                                                    Agitateurs
              Leviers du Cloud




                                                                                             Créer
                       Adaptabilité
                   2
                       du Business




                                                                          Chaîne de valeur

                                                                                             Transformer
                                          Adaptabilité au
     Flexibilité                      3   changement du                                                                      Innovateurs
 1
     des coûts                            marché




                                                                                             Améliorer
                                          Complexité                                                         Optimiseurs
                                      4
     Connexion aux                        masquée
 6
     écosystèmes Agilité en
                5 fonction du                                                                                  Améliorer          Etendre                 Inventer
                  contexte                                                                                                 Proposition de valeur client


              Les organisations ont besoin de s'auto-évaluer en utilisant le "Cloud Enablement
              Framework" et d'évaluer leur potentiel d'innovation via les leviers du Cloud
                                                            IBM Confidential

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Marché Cloud France Tendances Analystes IBM

  • 1. Marché et Tendances du Cloud vus par des Analystes et par IBM
  • 2. The Cloud Computing market is expected to go over € 2 billion in France in 2012 (source: Agence française pour les investissements internationaux) IDC estimates that cloud services spending will continue to grow at double-digit rates for the next few years. Spending worldwide on professional services related to building or implementing cloud services will increase to $20 billion in 2016 — a growth rate of 29.2%. EMEA representing 42.4% of spending and is forecast to grow by almost 31%. • Cloud Computing will represent 8% of the IT spending by 2015 (Xerfi) • Moved beyond the first phase of early adopters into the mainstream group of companies : IDC's research in Western Europe shows a growing uptake of cloud. 48% use cloud to some extent — an increase of 20% over last year's forecast. • Private cloud is much more popular as strategic direction than it was last year at the expense of public cloud, which is declining as strategic direction. – Increased awareness of security, data location, and other issues contribute to this • When service providers push virtual private cloud (VPC) more — public cloud solutions with additional security and enterprise qualities — most of the Sources: Gartner, Agenda for Cloud Computing, Feb 2012 ; IDC Cloud Services: The Professional Services Opportunity: Market Analysis, June 2012 ; Xerfi business market will over time converge on VPC.
  • 3. Gartner: Five Cloud Computing Trends that will affect your Cloud strategy through 2015 Impacts  Formal decision frameworks facilitate cloud investment optimization.  Hybrid cloud computing is an imperative.  Cloud brokerage will facilitate cloud consumption.  Cloud-centric design becomes a necessity.  Cloud computing influences future data center and operational models. Recommendations  Develop a model to identify the legal, compliance and corporate sensitivity with regard to your data (e.g., data classification scheme).  For particular workload/data combinations, map the anticipated benefits against the associated risks for public cloud services.  Establish security, management and governance models to coordinate the use of internal and external services.  Position IT as an internal cloud services broker providing advice, guidance and intermediary service for the consumption of cloud services.  Evaluate third-party cloud services brokers that can facilitate the consumption of cloud services.  Look beyond the migration of enterprise workloads to the creation of cloud-optimized applications that fully exploit the potential of the cloud to deliver global-class applications.  Apply the concepts of cloud computing to future data center and infrastructure investments to increase agility and efficiency. Source: Gartner, Five Cloud Computing Trends That Will Affect Your Cloud Strategy Through 2015, Feb 2012
  • 4. Industries aim to evolve Cloud Computing beyond support functions to more strategic uses INDUSTRY ADOPTING MATURITY Banking Private cloud — SaaS and IaaS ++ Most industries today are using cloud computing for noncompetitive, but necessary, office and support functions via SaaS. Banks, insurers, governments and retailers Education Email, collaborative and back- +++ use the cloud for email and other business support office SaaS/IaaS functions (such as sales and service support, Energy and Not much happening, delivery + collaboration, file-sharing and Web conferencing). Utilities model for consumption data and billing or managing asset related Other industries are more advanced in exploiting the GIS data opportunities and potential cost savings of the cloud, using the cloud for IaaS and PaaS purposes Government Private cloud, email and some ++ SaaS The media industry uses the cloud for content management, content distribution and analytics. Healthcare Administration, care + Payers transformation Retailers are tapping the cloud via PaaS for e-commerce Healthcare Collaboration, imaging, medical + applications to smooth out the surges of demand due to Providers records holiday shopping, and IaaS for on-demand data centers used as development and testing environments. Insurance Noncore applications and limited ++ SaaS for vertical solutions Manufacturers look to the cloud for product development, Media Content management, distribution ++++ life cycle management and some key manufacturing and analytics operations. Manufacturing SaaS mostly + Healthcare providers and payers are adopting the cloud for claims processing, care management applications, Retail Iaas, PaaS and SaaS + medical records and medical image archives. Source: Gartner, Industries Aim to Evolve Cloud Computing Beyond Support Functions to More Strategic Uses, May 2012
  • 5.
  • 6.
  • 7. Cloud computing marketplace dynamics “21% [#2 rank] “43% want more * Speed & need Cloud to efficiency in cloud Ease align to the delivery, 25% Delivery velocity of the developing new Cloud business” apps” “54% were unsure “Nearly 70% “48% lack “55% of Optimize of how many cloud of active visibility into enterprises Quality services were being cloud users cloud operations are connecting used, affecting inhibits analysis mobile devices of optimal business report little of compliance, to back-end confidence Service operations.” monitoring their performance, and cloud services” cloud services” ROI” * “40% loss of “80% focused Cloud: Need to speed storage agility Control control & on cloud Complexity governance is processes and a top management concern” processes [#1] *IBM Institute for Business Value
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Le paysage Cloud évolue D’ici 2015* : 2010 : • Montée en puissance du  Le Cloud Computing est un Cloud Computing sur le vecteur d’innovation pour les marché poussée par les entreprises. économies et les gains en  Le Cloud Computing va jouer un rôle efficacité informatique significatif dans l’élaboration des procurés. propositions de valeur client. • Sécurité, Disponibilité et Indépendance envers les  Les entreprises vont, à travers le Cloud, fournisseurs sont les guider l'innovation au sein de principales préoccupations l'écosystème. des DSI.  Le Cloud va être de plus en plus recherché pour • Mise en place des favoriser la collaboration et réduire la applications non critiques complexité business. dans un environnement de test. * Sondage Economist Intelligence - Octobre 2011
  • 14. 90% des entreprises passeront au Cloud d’ici 2015 38% 62% Le Cloud, une priorité Cloud, a leading Le Cloud, une priorité première pour priority for première pour les l’entreprise dans sa entire company organisations IT globalité Echantillon dans le monde entier : 572 Business & IT Leaders, tous secteurs d’activités confondus. Source : Etude « The Power of Cloud » conjointe entre Economist Intelligence Unit et IBM Institut for Business Value, mars 2012 IBM Confidential
  • 15. Les entreprises les plus avant-gardistes voient aussi le Cloud ​ comme une force qui impactera leurs modèles de business 35% Quel est l’objectif 4% Nouveau business principal de votre Nouvelle industrie 5% stratégie d’adoption du Cloud? Redessiner 10% % de Répondants l’industrie 16% 2% 3% 3% Changer le 16% rôle de l’industrie 8% Today 3 yrs Plus d'un tiers (35%) des organisations sondées prévoient d'exploiter le Cloud ​ dans les 3 ans pour une innovation radicale des modèles business Echantillon dans le monde entier : 572 Business & IT Leaders, tous secteurs d’activités confondus. Source : Etude « The Power of Cloud » conjointe entre Economist Intelligence Unit et IBM Institut for Business Value, mars 2012 IBM Confidential
  • 16. Le Cloud: 6 leviers business pour 3 catégories de décideurs …permettant aux organisations Le Cloud offre 6 leviers business d’optimiser, d’innover ou d’agiter les (“game changing”)... modèles business. Agitateurs Leviers du Cloud Créer Adaptabilité 2 du Business Chaîne de valeur Transformer Adaptabilité au Flexibilité 3 changement du Innovateurs 1 des coûts marché Améliorer Complexité Optimiseurs 4 Connexion aux masquée 6 écosystèmes Agilité en 5 fonction du Améliorer Etendre Inventer contexte Proposition de valeur client Les organisations ont besoin de s'auto-évaluer en utilisant le "Cloud Enablement Framework" et d'évaluer leur potentiel d'innovation via les leviers du Cloud IBM Confidential

Editor's Notes

  1. Spending worldwide on professional services related to building or implementing cloud services was $5.5 billion in 2011 Sources France sur le marché du Cloud : http://compta-externalisation-cloud-computing.fr/le-cloud-computing-en-france-un-marche-de-2-milliards-deuros/ http://www.tropheeseurocloud.fr/archives/905 http://www.silicon.fr/le-marche-francais-du-cloud-computing-depasserait-les-2-milliards-deuros-en-2012-71110.html http://www.canalcloud.com/content/cloud-computing-la-france-5e-pour-sa-politique-son-march%C3%A9-les-perspectives
  2. IDC Guidances for End-User organizations (Source: IDC Cloud Services: The Professional Services Opportunity: Market Analysis, June 2012) Develop a clear organizational road map not only for cloud services but for the professional services required to implement cloud, and then ensure that your enterprise's business and information technology architectures are updated to reflect your plans for cloud. If you are in the market for professional services related to building and implementing clouds, select a vendor with demonstrated experience in professional services for cloud services, not just a vendor with experience delivering cloud services. Choose vendors that understand the evolution to cloud services is not only about delivering IT at a lower cost but also about making IT more flexible and important to your overall business. This includes selecting vendors that understand that cloud services need to be considered in the context of three other enabling technologies (analytics, mobility, and social media) to envision what they can do, in combination, for your business. Vendors with hybrid cloud experience may be more important for companies with large legacy environments. In addition, for businesses that use specific applications that are not yet cloud ready, the partnering or alliance strategies of vendors may impact how quickly cloud services can be adopted. Evaluate the systems integration skills and experience of prospective vendors and give them a relatively high weighting in comparisons, even if your initial project is simply a cloud strategy or assessment. This is because the bulk of the downstream cloud professional services you will require will be related to the migration and integration of existing IT system with the newer cloud services. In fact, even if you are selecting a vendor only for a front-end assessment, it would be wise to consider its systems integration expertise as a measure of its ability to assess the complexity of building and implementing cloud services in your environment.
  3. Main Point: But cloud’s benefits go beyond IT; companies of all sorts see cloud as a significant impact to the way they do business today and into the future In a study by IBM’s Institute for Business Value and The Economist, we found tremendous expectations for cloud to have a significant impact on the way business is conducted from customer’s value props, the value chain, and customer relationships.