Icreon

prepared for: 20/20 Companies | 8.22.2010

About Icreon

2


Overview.
A full services Digital Agency…

•  End-to-end technology solutions
•  Support from concept to roll out
•  Cross platform experience
•  Over a decade in business
•  97% client retention rate
•  Delivery for international brands
•  Creative options for Mobility
•  Award winning work

3


The Icreon Differential
While we believe that every client organization is unique, there have been
some fundamental principles that have defined our processes along the
way and have driven our successes. Our 3“D” methodology is:

• 
We attentively listen to our clients to gain in depth understanding of the business
scenario, their vision, internal processes and what makes their customers tick.

• 
We take our insights from the Discovery Phase, to consider innovative answers
to their problems and then transform these solutions into well-defined, clear and
conceivable plans.

• 
This is the stage where the defined solutions are built and launched, tested and
managed. The solutions are deployed keeping in mind the needs of the
stakeholders of the businesses.

4


Award Winning Delivery.
•  Creativity in offering custom solutions
•  Dedicated project manager and team
•  Constant communication
•  Transparency and openness
•  Visibility on:
Project plan
Budget
Milestones
•  Secure online document management
•  Commitment to quality and standards

5


Predevelopment: Interactive Wireframing
We invest the time to understand the application and make sure we are all
on the same page. This involves building a clickable “prototype” for the app.

Wireframe (below)
Design Mock up (left)

6


Consulting Services

7


IT Advisory: New York Road Runners
Situation
NYRR organizes the ING New York City Marathon –the largest marathon in the
world. NYRR was seeking a strong technology partner who could work with the
Executive Management to uncover the needs of this organization and map out
the technology infrastructure that could meet their current and future needs.

Solution
•  Detailed discovery and business analysis
•  Consulting and ongoing advisory support
•  Software selection and mapping
•  Vendor evaluation and relationship management
•  Website redesign and development

8


IT Project Management: Robin Hood
Situation
The Robin Hood Foundation funds and supports innovative poverty-fighting
organizations in New York City, and was looking to deploy an internal web
based solution to communicate with staff, encourage cross fertilization across
departments and increase efficiencies of business processes.

Solution
•  Consulting and ongoing support
•  Change consulting and management
•  IT Project Management for Intranet project
•  RFP distribution and proposal evaluation
•  Creative strategies to enhance user adoption
•  Assisted deployment and user training

9


IT Consulting & Deployment: H&K Int’l
Situation
H&K international is a leading global supplier of kitchen equipment with clients
including McDonalds, Subway & IKEA. H&K was looking to replace their legacy
IT systems and website with newer technologies that were mapped to the
changing needs of the business.

Solution
•  Detailed discovery and business analysis
•  Interactive wireframing and prototyping
•  Ongoing IT Project Management
•  Legacy Migration and Modernization
•  Dynamic B2B eCommerce Platform
•  Integration with ERP system and invoicing

10


Our Work.

11


Manufacturing: H&K International
Situation
H&K International, a leading global supplier of kitchen equipment to customers
including McDonalds, Subway and so on, wanted to upgrade their legacy
system to a newer technology. They wanted to improve their website to offer
online ordering, recurring orders, etc.

Solution
•  Improved customer service
•  Global websites; multiple languages
•  Dynamic and digital product catalogues
•  Recurring and automatic orders, Quick orders and packaged roll outs
•  ERP enhancement and integration using 3rd party systems
•  Extensive administrative module to enable customer management, product
management, implementation of various promotions and reporting.
12



Store Rollouts

B2B eCommerce: Login

13



Exploded View of
Products
14


High Fashion: Lara Bohinc
Situation
With celebrity endorsements including Cheryl Cole and Michelle Obama, Lara
Bohinc has become one of the most coveted jewelry designers and was in
search of an integrated and consistent online presence.

Solution
•  High end eCommerce platform to showcase the brand and product listings
•  An exclusive membership based and member driven application
•  Exquisite design and user interface for better user experience
•  Integrated multi currency view option to be all inclusive
•  Developed an innovative payment method for HSBC
•  Enhanced the luxury customer shopping experience online

15


High Fashion: Lara Bohinc

Online Retail
16


Luxury Brands: Melrose Jewelers
Situation
Leading online retailer of Rolex Watches and diamond jewelry, was
interested in a redesign and revamp of existing online presence.

Solution
•  Developed a multi domain website showcasing niche / luxury items
•  A multi-domain website to cater to the large and widespread audience
•  Developed a powerful administrative module to enable independence,
self sufficiency and easy updates of product listings
•  Created an enhanced User Experience;
- Multiple payment gateways
- Flash based electronic signature
- Social Media Integration: Facebook, Twitter, Blogs, etc.

17



E-commerce
Website

The new website was build in parallel to the existing website and was
seamlessly migrated, without downtime. A year later, the website had
resulted in an increase in sales of over 75%
18



Order
Management

Inventory
Management

Extensive Admin
Functionality

19


Online Retail: Liquid Flow
Situation
After the successful start-up venture “Brobible”, the founders were looking
to launch a line of shorts that catered to men aged 16 – 30yrs. The website
was to be simple and integrated with marketing and promotional activities.

Solution
•  Fully functional eCommerce website
•  Intuitive product and category management
•  Social Media Integration (Facebook and Twitter)
•  Interactive media – Promotional Vide, PR and Events
•  Integration with various payment gateways (including PayPal)
•  Marketing promotions (banners, discount codes and a sweepstakes)

20


Online Retail: Liquid Flow

E-commerce
Website

21


Public Sector: District Attorney of New York
Situation
Cy Vance, the District Attorney of Manhattan was looking to redesign his online
footprint to be more representative of his campaign and initiatives, which
included a revamp of his current website.

Solution
•  Website redesign and development
•  Leveraging Open Source Technologies (Drupal)
•  Mobile compatibility (especially with the iPad)
•  Easily searchable repository of news, events, PR and videos
•  To provide digital learning resources and support for partners
•  Integration with Social Media (Twitter, Facebook and YouTube)

22


Public Sector: District Attorney of New York

Web Redesign and Development

23


Real Estate: Winkworth UK
Situation
Since 1835, Winkworth, a real estate company in UK, has provided
complete estate agency services with properties in the prime locations of
UK and across Europe.

Solution
•  A multi - lingual and multi-domain web application
•  A website that effectively managed and marketed the properties online
•  It also offered value added and user-friendly features; such as currency
features including advanced search, virtual tours and free evaluations.
•  The web application helped Winkworth to easily create and manage an
extensive database of properties and enabled them to expand their area
of operations by reaching out to a broader audience that includes
property owners, buyers and agents spread across countries and regions.

24


Real Estate: Winkworth UK

Extensive CMS Websites
25


Real Estate: SiteCompli
Situation
SiteCompli wanted to develop a comprehensive data aggregation and
analysis platform that would bring compliance data from multiple city agencies
together enabling building owners, managers, or contractors to manage their
real estate related issues with ease.

Solution
•  Requirements gathering and prototyping
•  Business intelligence and data mining
•  Third party integrations with multiple systems
•  Innovative and intuitive product development
•  Product offered as a Software as a Service (SaaS model)
•  Communication with users via email alerts, calendar syncs, etc.

26


Real Estate: SiteCompli

Reprinted from the
Tuesday, November 9, 2010 ny NEW YORK

THE LARGEST COMMERCIAL/INVESTMENT NEWSPAPER COVERING THE STATE

Q+A with Griffith and Goldenberg,
co-founders of Manhattan-based SiteCompli
deadline), the system sends out an NYREJ: Does an owner need to
jg Jason Griffith rg Ross Goldenberg email notification to everyone who be technologically proficient to use
needs to know about it (which may SiteCompli?

Online Resource for Property Owners
be the owner, manager, vendor, SC: Absolutely not. SiteCompli
expeditor or consultant). is extremely hands on and service
oriented. We take care of configur-
NYREJ: What are the main ing the system to make sure each
reasons that SiteCompli has gained member in an organization gets
SiteCompli SiteCompli such a following? alerted to what is relevant to them.
SC: First, we save clients a tre- On an ongoing basis, the website is
SiteCompli is a Manhattan-based ensures that key compliance issues mendous amount of money, whether incredibly easy to use but even if a
technology company that has been don’t slip through the cracks. This it is alerting them to a complaint client never visits the website, the
making waves in the NYC Real enables owners, property manage- before it becomes a violation, alerts go right to their email inbox,
Estate Market with its compliance ment firms and service companies eliminating missed inspections, giving them the information they
monitoring, alerting and spend to save time and money by avoiding or preventing default judgments need exactly when they need it – no
management service. Picking unnecessary fines while enabling at ECB hearings. Second, we give specialized knowledge or website
up marquee clients such as Jack management staff to focus on solv- users all of the information and tools training needed.
Resnick & Sons, Langsam Property ing problems rather than identifying they need to resolve violations and NYREJ: So if an owner or man-
Services, The Parkoff Organization,
PRC Management and CBRE,
them.
NYREJ: What types of compli-
inspections on their own or make
sure their vendors are on top of the
ager wants to use SiteCompli, what
do they need to do?
27
SiteCompli has had a dramatic ance activity does SiteCompli situation. SC: We pride ourselves on being


Entertainment: Star World
Situation
The Channel was looking for multiple novel ways to showcase and promote
the viewership of flagship television shows across a diverse audience.

Solution
•  Conceptualized and implemented an integrated web strategy for the prime
time channels; Desperate Housewives, Lost, Prison Break & Glee.
•  Used technology to promote the delivery of information about television
shows through web, email and mobile platforms.
•  Option to engage the viewers; to view and download wallpapers of their
favorite shows without registration, contests, mobile alerts, etc
•  Understood the psyche of the mobile user to devise and implement
specific mobile solutions that were relevant and boosted viewer interest
and engagement

28


Entertainment: Star World

Mobility

29


Entertainment: National Geographic
Situation
National Geographic Channel was in search of a development partner to
work with them in multiple countries, across multiple platforms, especially
the web - as media was becoming more digital and competitive.

Solution
•  Delivered a unified brand experiences across the web and television
•  Support web presence in multiple countries, languages and scripts
•  End to end services from developing website, micro-sites and mobile
sites, to maintaining servers and providing technical support.
•  Leveraged Social Media; development of Facebook applications,
YouTube release of shows, and online events / contests.
•  Tracked metrics and analysis for social media and other digital marketing
campaign initiatives to enable insights and informed decision making.

30


Entertainment: National Geographic

Cross Platform - Digital
31


Tourism: Kenyan Government
Situation
To build an intuitive online travel portal solution to promote tourism in Kenya
and other African countries for the global and local traveler.

Solution
A Window to Africa
•  An integrated B2C and B2B platform
•  Enable travel service providers (within Kenya) to market their services
directly to travelers on a powerful and consistent platform.
•  Provide travelers with a means to combine multiple facets to traveling,
such as air tickets, travel insurance, car rentals, hotel bookings etc.
•  Seamless and timely integration with multiple third party systems.

32


Tourism: Kenyan Government

Integrated B2B / B2C
Digital Platform

Business Back End for
Tourism / Travel Agents

33


Tourism: AA Tourism, New Zealand
Situation
AA Tourism in New Zealand was looking for a way to use technology to help
promote New Zealand as a tourist destination of choice for both tourists as
well as resident ‘kiwis’.

Solution
101 Must Dos for Kiwi
•  Digital campaign was informed and aligned with the marketing campaign.
•  An integrated cross platform strategy and implementation; from a website,
a Facebook application and an internal business application to better
manage tour operators and agents.
•  Interesting and interactive dissemination of information.
•  Created a seamless migration of data from the old platform.

34


Tourism: AA Tourism, New Zealand

Social Media
Application(s)

Integrated
Web Platform

35


Mobility Solutions

36


Food & Hospitality: Criscoes

Slick and Seamless…
http://itunes.apple.com/us/app/crisco-mobile-hd/id425693738?mt=8 37


Education: NetTexts, Inc.
Proprietary CMS

Creating “apps” on the fly

http://itunes.apple.com/us/app/net-texts/id448949309?mt=8 38


Education: Comparative Audio
Play video / audio

Record / Voice inserts

http://itunes.apple.com/ae/app/comparative-audio/id467106699?mt=8 39


Health & Well being: Work Train Fight Gym

Waiver
Management

Internal to the Client. 40


Real Estate: Auction Application
Pinch

Click

Live Auction
Application
Draw



Utility: Productivity Applications
Pinch

Click

WriteDraw
/ Color / Erase



Entertainment: Avatar based Gambling
Pinch

Click

Draw

43


Financial: Educational Gaming Pinch

Click

Financial Game to enable awareness and
education on Mortgage Calculations.

Draw

http://itunes.apple.com/us/app/infinite-banking-concept-game/id417938367?mt=8 44


Auto / Retail : Sales Tool for Buick Staff
Pinch

Click

(Screenshots)
Request material on selected car.
Draw

Signature acceptance of customer.


Client Testimonials

46


References
“Wow! Everyone is mesmerized and head over heels with this iPad app”
Development Manager, Seminole Capital

“I would like to commend you for getting back to us even at odd hours of the day
and working across different time zones - to ensure that we met our deadlines
on time. We look forward to many years of ongoing partnership.”
VP New Media, National Geographic Channel

“Its a great feeling to sell such an amazing product in New York City and our
product is great because of your hard work and your amazing talent”
Partner / Founder, SiteCompli

“The self service e-learning tutorial developed by Icreon with the user friendly
interactive features takes the fear factor out of learning SAP and lets the
individual learn at their own pace”.
General Manager, PEPSICO Asia 47


www.icreontech.com

48

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