Are you prepared for Canada's Anti-Spam Legislation? Use this helpful resource from Deliverability Analyst, Justin Frechette, to make sure your business is ready before the July 1, 2017 deadline!

1. Get Ready to
CONQUER THE CASL
Justin Frechette
Deliverability Analyst
and ISP Relations Manager
iContact
(Canada’s Anti-Spam Legislation)

2. © 2017 iContact LLC. All Rights Reserved.3
TODAY’S SPEAKER
Justin Frechette
Deliverability Analyst and ISP Relations Manager
Justin Frechette ensures that iContact continues to provide superior
deliverability for all customers. With experience working with some of our
largest customers, as well as being a small business owner himself, Justin
knows what it takes to get email to the inbox. He developed a proprietary
email marketing metric, SUTOR©, for the iContact Report Card, allowing
Premier Services Customers to see, at a glance, how well their email
campaigns are performing.
As an Anti-Spam warrior and active member within the M3AAWG
community, Justin keeps iContact a spam-free zone. You can find him on
Twitter at: @inboxd

3. © 2017 iContact LLC. All Rights Reserved.4
• CASL Final Implementation Approaches
• Does CASL Apply To You?
• What Must Be Included In Your Emails To Be
CASL-Compliant?
• Prove It!
• How Can I Satisfy Express Consent Requirements?
• What Should I Do With My Existing Contacts?
• Legal Disclaimer
• More Information
AGENDA

4. © 2017 iContact LLC. All Rights Reserved.
CASL FINAL
IMPLEMENTATION APPROACHES
5
Beginning July 1, 2017 email senders around
the globe need to be in full compliance with
CASL — Canada’s Anti-Spam Legislation —
if they live in Canada or send email within
Canada.

5. © 2017 iContact LLC. All Rights Reserved.
CASL FINAL
IMPLEMENTATION APPROACHES
6
CASL, the gold standard of anti-spam
legislation, requires email recipients to opt
in or give consent to receive commercial
electronic messages (CEMs).

6. © 2017 iContact LLC. All Rights Reserved.7
DOES
CASL
APPLY TO
YOU?

7. © 2017 iContact LLC. All Rights Reserved.
CASL requires you to prove that each subscriber has given Express
Consent to receive marketing emails from your organization:
CONSENT
To comply with both iContact and CASL, you must have Express
Consent to send CEM — that means that a subscriber has given their
explicit permission to receive CEMs from you.
IDENTIFICATION
You must clearly identify yourself and/or your business as the sender of
the CEM. You must also include a valid mailing address and either a
telephone number, email address, or web address.
UNSUBSCRIBE
You must have an unsubscribe mechanism — all iContact emails contain
this unsubscribe function in the footer.
WHAT
MUST BE
INCLUDED
IN YOUR
EMAILS
TO BE CASL-
COMPLIANT
?
8

8. PROVE IT!
The burden to prove
consent
is on you, the
business sending
the email.
If you are an iContact customer, you already have
in place a lot of the requirements to
obtain and prove consent under CASL.
iContact’s
Anti-Abuse
Policy allows
only Express
Consent addresses
to be added to
your account.
9

9. © 2017 iContact LLC. All Rights Reserved.
HOW CAN I SATISFY
EXPRESS CONSENT REQUIREMENTS?
10
The best way to prove Express Consent is to use an iContact sign-up form when
adding subscribers to your list.
On the page where you host your sign-up form, be crystal clear about what you are
asking the subscriber to opt in to.
• Indicate your company name
• If you are using a checkbox to obtain Express Consent, ensure that
it is not pre-checked
• Let your subscriber know they can unsubscribe at any time

10. © 2017 iContact LLC. All Rights Reserved.11
If you’re unsure about any of your contacts, you need to
obtain Express Consent to be in compliance with CASL,
but also to remain in compliance with iContact. This can
be done easily by sending a confirmation message to
your subscribers requiring them to opt in to your email
marketing.
WHAT SHOULD I DO
WITH MY EXISTING CONTACTS?

11. © 2017 iContact LLC. All Rights Reserved.12
Those who do opt in to your email marketing
via a confirmation message will have the
necessary information collected to prove
consent: date and time of confirmation, as well
as an example of the email sent to obtain
consent.
WHAT SHOULD I DO
WITH MY EXISTING CONTACTS?

12. © 2017 iContact LLC. All Rights Reserved.13
PLEASE
REMEMBER
Keep in mind that this update is provided for
informational purposes only — we are not
lawyers and this is not a substitute for legal
advice.
Reliance on any information contained herein is
at your own risk and you should consult your
own legal counsel for advice on how to
interpret CASL.

13. © 2017 iContact LLC. All Rights Reserved.14
FOR
MORE
INFO
Read our blog post:
https://www.icontact.com/blog/conquer-the-casl-
and-stay-out-of-the-spam-moat
Download our Customer Checklist:
https://www.icontact.com/content/resources/pdf/iC
ontact_CustomerChecklist_CASL.pdf
Download the Does CASL Apply to Me?
flowchart:
https://www.icontact.com/content/resources/pdf/i
Contact_CASL-flowchart-1.pdf

14. © 2017 iContact LLC. All Rights Reserved.15
FOR
MORE
INFO
Go to the “official” CASL website:
http://www.fightspam.gc.ca
Consult your attorney.
Download our infographic,
Conquering the CASL:
https://www.icontact.com/content/resources/pdf/i
Contact_CASL-infographic-2017-2.pdf

15. THANK YOU!
© 2016 iContact LLC. All Rights Reserved.16