1. CASE STUDY ON
T&D
ICICI BANK
Submitted to: MRS. SAPNA CHAUHAN
Submitted by: Lokeshwaran
rohini y
surajith

2. ICICI BANK Industrial Credit and
Investment Corporation of India
• ICICI Bank Limited, India’s largest private sector bank
• The Bank has a network of 3,350 branches and 10,486
ATM's in India, and has a presence in 19 countries.
• Listed on BSE and NSE
• First Indian bank to list on the New York Stock
Exchange.

3. ENHANCE systems pvt
ltd.
Started as Empower Software in 1998
Engaged in providing customized learning solutions for over 13 years.
• Customized Training Content Development [E-learning & ILT]
• Learning Management Systems (LMS)
• Performance Management Software Solutions
• Learning Consultancy

4. LMS- learning management
systems
A Learning Management System (LMS) is a software
application for the administration, documentation,
tracking, reporting and delivery of e-learning education
courses or training programs.

5. Project
• ICICI Bank was recruiting in a big
way. At the same time young
managers had to lead teams quite
early in their careers..

6. ISSUES
• There was a need to impart counseling skills across the
organization not conceptual knowledge.
• CONSELING SKILLS INCLUDED
- Listening
- Empathy
- Genuiness
- Unconditional positive regard
- Concreteness
• Existing LMS lacked training on these skills.

7. ‘Must haves’ of LMS
• Ease of Use
• Flexibility
• Scalability
• Customization – Does Your Learning System fit “YOU”
• Accessibility
• Learning Assessments

8. NEW LMS
The simulation would take the user through the counseling
process. This would be like the real life situations in ICICI
Bank. Background data would be provided to the user. Then
the user would then interact and give wrong or right
answers. If he gave right answers he would go ahead.
Otherwise the session would end with the counselee feeling
de-motivated. A mentor can be invoked at any stage to give
guidance. Similarly at the end of the session the user would
get an audit of the process and his progress with
constructive feedback. This helps in giving experiential
feedback to the users.The back end gave data on the user’s
performance and usage across the organization.