The document profiles Mr. Joe Sin Why Keong, a design director with 27 years of experience who discusses his role in designing the interior of the Ibis Hotel project for developer Goldstone Property. Mr. Joe's responsibilities included choosing furnishings, fixtures, and surface materials, coordinating with other professionals, and overseeing the project to ensure it was completed smoothly. He emphasized the importance of cooperation between different professions to achieve great success in building projects.