This document proposes a "Pay What You Want" (PWYW) pricing strategy for digital arts and culture. Traditional valuation models are irrelevant for digital works that can be reproduced infinitely. The document suggests that PWYW, where consumers pay based on perceived value, is a suitable approach. It then presents a framework called "ArtFairPay" that nudges consumers towards fair prices through probability displays and rewards for fair-paying buyers over multiple purchases. The goal is to reconsider theories of value for digital arts using participative pricing strategies.