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Presented at Second Global Conference on Creating Value, New York, May 14-15, 2019.
A novel perspective leading to suggestions for action at two levels:
• A specific strategy for using ongoing dialogs about perceived value to achieve dynamic value discrimination, drawing on post-pricing of experiences and levels of participative pricing that seek a fair balance of powers to share value and risk.
• A unifying theory of collaborative value measurement and value-seeking over a spectrum of conventional and radical strategies, and of for-profits, cooperatives, and non-profits.