SlideShare a Scribd company logo
1 of 29
Download to read offline
Leveraging Social Media for
Financial Advice
@ponguru
/in/ponguru Ponnurangam.kumaraguru
Sep 21, 2022
Global Fintech Fest, Mumbai
Ponnurangam Kumaraguru (“PK”)
#ProfGiri CS IIIT Hyderabad
ACM Distinguished Member
TEDx Speaker
pk.profgiri
Disclaimer / Request
How many of you have PhD?
How many of you are Professors?
How many of you are on Twitter? LinkedIn? Insta?
Facebook?
How many of you own a NFT?
2
https://precog.iiit.ac.in/
NFTs, BlockChains, Crypto
currencies
3
NFT 101
Blockchain technology has led to products and services that have
transformed the financial ecosystem
NFTs have grown exponentially in 2021 with market cap reaching upto
$10 billion
‘Everydays: The First 5000 Days’, an NFT artwork by artist Beeple,
sold for $69 million.
Jack Dorsey’s first tweet raised $2.9 million
NFTs are entirely digital and can be downloaded and shared publicly for
free
The value of an NFT is based on the perception of buyers
4
5
Why Social Media for FinTech?
Leveraging 4 Vs
Forecasting
Fraud detection
De-mystifying
Delivering services
Analyzing ESG
Pull & Push mechanism
6
7
https://opensea.io/
8
https://opensea.io/collection/cryptopunks
Twitter – OpenSea pipeline
9
Samples from our data
10
https://twitter.com/panrichmusic1/status/1375544453688098820 https://twitter.com/JimmyGenuine/status/1370416950237626370
Twitter post & NFT creation
Total tweets and NFTs,
daily for 1 Jan - 30 March
2021
Creation date versus
fraction of total items
Users post on Twitter soon
after creating an NFT on
OpenSea
More followers, more asset value
Followers vs Asset value
Weak +ve correlation à
increase in followers leads
to greater asset value
Account creation trend
NFT & non-NFT affiliated
creation dates
NFT affiliated >> non-NFT
affiliated
Takeaways
Track the growth of NFTs and show how social media reach can impact
its value
Working model to guide sellers about the valuation of their assets
First work to characterise and value NFT assets using social media
features
Incorporate data from other social media platforms such as Reddit
Identify fraudulent transactions used to artificially inflate NFT prices
14
15
https://precog.iiit.ac.in/pubs/Finweb_WWW_2022.pdf
16
https://www.linkedin.com/in/ponguru/
https://twitter.com/ponguru
https://www.instagram.com/pk.profgiri/
https://www.facebook.com/ponnurangam.kumaraguru/
Creating a Sustainable Financial World
17
https://www.globalfintechfest.com/
Creating a Sustainable Financial World
18
What is ESG?
Creating a Sustainable Financial World
19
What is ESG?
Environmental, social, and corporate governance (ESG) is a framework designed to
be integrated into an organization's strategy to create enterprise value by
expanding the organizational objectives to include the identification, assessment
and management of sustainability-related risks and
opportunities in respect to all organizational stakeholders
https://en.wikipedia.org/wiki/Environmental,_social,_and_corporate_governance
ESG + Social Media
Environment: Tweets that concern with the corporate entity and
mentions any form of positive or negative impact on the environment,
i.e. carbon emissions, pollution and energy management, etc.
Social: Tweets concerning with employees of the corporation, i.e.
diversity and safe working conditions, human rights compliance, etc.
Governance: Tweets concerning with regulatory / governance / audit
agencies, shareholder / board rights, transparency and accountability,
etc.
20
Why ESG on Social Media?
Companies publish ESG reports only periodically, information on social
which can help here
ESG reports directly affect the stock price of the company
What if we knew what was happening related to ESG in the company in
real-time (close to real time for now)?
Increases the confidence of an investor while buying a company’s stock
Social media mostly has companies’ ESG sentiments
Twitter is the most active
21
Samples from our data
22
Our goal
Classify these tweets into E/S/G (and None)
Time-series analysis to single out periods of abnormal activity
23
FinBERT, ESG-BERT, KeyBERT
24
https://github.com/yya518/FinBERT https://github.com/mukut03/ESG-BERT https://github.com/MaartenGr/KeyBERT
Data collection pipeline
Seed Keywords
Min number of likes
on a tweet as a filter
Keywords are
currently 1/2-grams
25
https://www.brunswickgroup.com/esg-keywords-2022-i20772/
Takeaways
Social media is there to stay, how to use it for your benefit is the
question
We are continuing to work on the ESG part, if any of you are interested,
happy to discuss
27
Request
Interact with Academia more
Have Professors in committees, Board, etc. We are not that expensive J
“Learn to recognise omens, and follow them” the old king had said ~ The
Alchemist
Around until 1800hrs, happy to chat
28
29
Superstar students & Partner(s) in Crime :-)
30
Thanks!
Questions? pk.guru@iiit.ac.in
http://precog.iiit.ac.in/
@ponguru
pk.profgiri
linkedin/in/ponguru

More Related Content

Similar to Leveraging Social Media for Financial Advice

The A to Z of Asset Management Marketing
The A to Z of Asset Management MarketingThe A to Z of Asset Management Marketing
The A to Z of Asset Management MarketingKurtosys Systems
 
Fundamentals of Big Data in 2 minutes!!
Fundamentals of Big Data in  2 minutes!!Fundamentals of Big Data in  2 minutes!!
Fundamentals of Big Data in 2 minutes!!Simplify360
 
How Ready Are You For Social Business?
How Ready Are You For Social Business?How Ready Are You For Social Business?
How Ready Are You For Social Business?Neville Hobson
 
AI, Blockchain, IOT, Evolution or Singularity? Digital Identity And Digital ...
AI, Blockchain, IOT,  Evolution or Singularity? Digital Identity And Digital ...AI, Blockchain, IOT,  Evolution or Singularity? Digital Identity And Digital ...
AI, Blockchain, IOT, Evolution or Singularity? Digital Identity And Digital ...Dinis Guarda
 
Digital Business 2020: Getting There from Here, Part II
Digital Business 2020: Getting There from Here, Part IIDigital Business 2020: Getting There from Here, Part II
Digital Business 2020: Getting There from Here, Part IICognizant
 
Social media marketing strategy
Social media marketing strategySocial media marketing strategy
Social media marketing strategyDave Chaffey
 
Social Insights: Internet of Things (IoT)
Social Insights: Internet of Things (IoT)Social Insights: Internet of Things (IoT)
Social Insights: Internet of Things (IoT)Leadtail
 
Social Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie InsightsSocial Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
CIO's guide to Digital Transformation
CIO's guide to Digital TransformationCIO's guide to Digital Transformation
CIO's guide to Digital TransformationJay Vikram Bakshi
 
Kickcity – investment attractiveness report (Digital Rating Agency)
Kickcity – investment attractiveness report (Digital Rating Agency)Kickcity – investment attractiveness report (Digital Rating Agency)
Kickcity – investment attractiveness report (Digital Rating Agency)digitalrating
 
hot tiktok trend 2023
hot tiktok trend 2023hot tiktok trend 2023
hot tiktok trend 2023NgoMinh32
 
#ICCA12 - How to apply Social Media to destination marketing? Lessons from th...
#ICCA12 - How to apply Social Media to destination marketing? Lessons from th...#ICCA12 - How to apply Social Media to destination marketing? Lessons from th...
#ICCA12 - How to apply Social Media to destination marketing? Lessons from th...Gerrit Heijkoop
 
Afinal o que é Big data?
Afinal o que é Big data?Afinal o que é Big data?
Afinal o que é Big data?Cezar Taurion
 
Benefits of Social Media Monitoring
Benefits of Social Media MonitoringBenefits of Social Media Monitoring
Benefits of Social Media Monitoring@mhandy1
 
future of social media.pptx
future of social media.pptxfuture of social media.pptx
future of social media.pptxelior7
 
SustainTech/ Sustainable investment technology & data framework
SustainTech/ Sustainable investment technology & data frameworkSustainTech/ Sustainable investment technology & data framework
SustainTech/ Sustainable investment technology & data frameworkLapman Lee ✔
 
Understanding Big Data
Understanding Big DataUnderstanding Big Data
Understanding Big DataSimplify360
 
Webinar for July 2020 - Digital ecosystems in India: Extending the boundaries...
Webinar for July 2020 - Digital ecosystems in India: Extending the boundaries...Webinar for July 2020 - Digital ecosystems in India: Extending the boundaries...
Webinar for July 2020 - Digital ecosystems in India: Extending the boundaries...The Digital Insurer
 
MPG MarTech Market Update - June 2022
MPG MarTech Market Update - June 2022MPG MarTech Market Update - June 2022
MPG MarTech Market Update - June 2022Madison Park Group
 
eMarketer Webinar: Social Media ROI
eMarketer Webinar: Social Media ROIeMarketer Webinar: Social Media ROI
eMarketer Webinar: Social Media ROIashortslef
 

Similar to Leveraging Social Media for Financial Advice (20)

The A to Z of Asset Management Marketing
The A to Z of Asset Management MarketingThe A to Z of Asset Management Marketing
The A to Z of Asset Management Marketing
 
Fundamentals of Big Data in 2 minutes!!
Fundamentals of Big Data in  2 minutes!!Fundamentals of Big Data in  2 minutes!!
Fundamentals of Big Data in 2 minutes!!
 
How Ready Are You For Social Business?
How Ready Are You For Social Business?How Ready Are You For Social Business?
How Ready Are You For Social Business?
 
AI, Blockchain, IOT, Evolution or Singularity? Digital Identity And Digital ...
AI, Blockchain, IOT,  Evolution or Singularity? Digital Identity And Digital ...AI, Blockchain, IOT,  Evolution or Singularity? Digital Identity And Digital ...
AI, Blockchain, IOT, Evolution or Singularity? Digital Identity And Digital ...
 
Digital Business 2020: Getting There from Here, Part II
Digital Business 2020: Getting There from Here, Part IIDigital Business 2020: Getting There from Here, Part II
Digital Business 2020: Getting There from Here, Part II
 
Social media marketing strategy
Social media marketing strategySocial media marketing strategy
Social media marketing strategy
 
Social Insights: Internet of Things (IoT)
Social Insights: Internet of Things (IoT)Social Insights: Internet of Things (IoT)
Social Insights: Internet of Things (IoT)
 
Social Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie InsightsSocial Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie Insights
 
CIO's guide to Digital Transformation
CIO's guide to Digital TransformationCIO's guide to Digital Transformation
CIO's guide to Digital Transformation
 
Kickcity – investment attractiveness report (Digital Rating Agency)
Kickcity – investment attractiveness report (Digital Rating Agency)Kickcity – investment attractiveness report (Digital Rating Agency)
Kickcity – investment attractiveness report (Digital Rating Agency)
 
hot tiktok trend 2023
hot tiktok trend 2023hot tiktok trend 2023
hot tiktok trend 2023
 
#ICCA12 - How to apply Social Media to destination marketing? Lessons from th...
#ICCA12 - How to apply Social Media to destination marketing? Lessons from th...#ICCA12 - How to apply Social Media to destination marketing? Lessons from th...
#ICCA12 - How to apply Social Media to destination marketing? Lessons from th...
 
Afinal o que é Big data?
Afinal o que é Big data?Afinal o que é Big data?
Afinal o que é Big data?
 
Benefits of Social Media Monitoring
Benefits of Social Media MonitoringBenefits of Social Media Monitoring
Benefits of Social Media Monitoring
 
future of social media.pptx
future of social media.pptxfuture of social media.pptx
future of social media.pptx
 
SustainTech/ Sustainable investment technology & data framework
SustainTech/ Sustainable investment technology & data frameworkSustainTech/ Sustainable investment technology & data framework
SustainTech/ Sustainable investment technology & data framework
 
Understanding Big Data
Understanding Big DataUnderstanding Big Data
Understanding Big Data
 
Webinar for July 2020 - Digital ecosystems in India: Extending the boundaries...
Webinar for July 2020 - Digital ecosystems in India: Extending the boundaries...Webinar for July 2020 - Digital ecosystems in India: Extending the boundaries...
Webinar for July 2020 - Digital ecosystems in India: Extending the boundaries...
 
MPG MarTech Market Update - June 2022
MPG MarTech Market Update - June 2022MPG MarTech Market Update - June 2022
MPG MarTech Market Update - June 2022
 
eMarketer Webinar: Social Media ROI
eMarketer Webinar: Social Media ROIeMarketer Webinar: Social Media ROI
eMarketer Webinar: Social Media ROI
 

More from IIIT Hyderabad

Responsible & Safe AI Systems at ACM India ROCS at IIT Bombay
Responsible & Safe AI Systems at ACM India ROCS at IIT BombayResponsible & Safe AI Systems at ACM India ROCS at IIT Bombay
Responsible & Safe AI Systems at ACM India ROCS at IIT BombayIIIT Hyderabad
 
International Collaboration: Experiences, Challenges, Success stories
International Collaboration: Experiences, Challenges, Success storiesInternational Collaboration: Experiences, Challenges, Success stories
International Collaboration: Experiences, Challenges, Success storiesIIIT Hyderabad
 
Responsible & Safe AI: #LegalBias #Inconsistency #BiasinLLMs #MultiModalBias
Responsible & Safe AI: #LegalBias #Inconsistency #BiasinLLMs #MultiModalBiasResponsible & Safe AI: #LegalBias #Inconsistency #BiasinLLMs #MultiModalBias
Responsible & Safe AI: #LegalBias #Inconsistency #BiasinLLMs #MultiModalBiasIIIT Hyderabad
 
Identify, Inspect and Intervene Multimodal Fake News
Identify, Inspect and Intervene Multimodal Fake NewsIdentify, Inspect and Intervene Multimodal Fake News
Identify, Inspect and Intervene Multimodal Fake NewsIIIT Hyderabad
 
Data Science for Social Good: #MentalHealth #CodeMix #LegalNLP #AISafety
Data Science for Social Good: #MentalHealth #CodeMix #LegalNLP #AISafetyData Science for Social Good: #MentalHealth #CodeMix #LegalNLP #AISafety
Data Science for Social Good: #MentalHealth #CodeMix #LegalNLP #AISafetyIIIT Hyderabad
 
It is our choices, Harry, that show what we truly are, far more than our abil...
It is our choices, Harry, that show what we truly are, far more than our abil...It is our choices, Harry, that show what we truly are, far more than our abil...
It is our choices, Harry, that show what we truly are, far more than our abil...IIIT Hyderabad
 
Beyond the Surface: A Computational Exploration of Linguistic Ambiguity
Beyond the Surface: A Computational Exploration of Linguistic AmbiguityBeyond the Surface: A Computational Exploration of Linguistic Ambiguity
Beyond the Surface: A Computational Exploration of Linguistic AmbiguityIIIT Hyderabad
 
Data Science for Social Good: #LegalNLP #AlgorithmicBias...
Data Science for Social Good:                      #LegalNLP #AlgorithmicBias...Data Science for Social Good:                      #LegalNLP #AlgorithmicBias...
Data Science for Social Good: #LegalNLP #AlgorithmicBias...IIIT Hyderabad
 
How to Write a (Good) Research Paper
How to Write a (Good) Research Paper How to Write a (Good) Research Paper
How to Write a (Good) Research Paper IIIT Hyderabad
 
Data Science for Social Good: #LegalNLP #AlgorithmicBias
Data Science for Social Good: #LegalNLP #AlgorithmicBiasData Science for Social Good: #LegalNLP #AlgorithmicBias
Data Science for Social Good: #LegalNLP #AlgorithmicBiasIIIT Hyderabad
 
Social Computing Research in India
Social Computing Research in IndiaSocial Computing Research in India
Social Computing Research in IndiaIIIT Hyderabad
 
Social Computing Research in India
Social Computing Research in IndiaSocial Computing Research in India
Social Computing Research in IndiaIIIT Hyderabad
 
Modeling Online User Interactions and their Offline effects on Socio-Technica...
Modeling Online User Interactions and their Offline effects on Socio-Technica...Modeling Online User Interactions and their Offline effects on Socio-Technica...
Modeling Online User Interactions and their Offline effects on Socio-Technica...IIIT Hyderabad
 
Privacy. Winter School on “Topics in Digital Trust”. IIT Bombay
Privacy. Winter School on “Topics in Digital Trust”. IIT BombayPrivacy. Winter School on “Topics in Digital Trust”. IIT Bombay
Privacy. Winter School on “Topics in Digital Trust”. IIT BombayIIIT Hyderabad
 
It is our choices, Harry, that show what we truly are, far more than our abil...
It is our choices, Harry, that show what we truly are, far more than our abil...It is our choices, Harry, that show what we truly are, far more than our abil...
It is our choices, Harry, that show what we truly are, far more than our abil...IIIT Hyderabad
 
It is our choices, Harry, that show what we truly are, far more than our abil...
It is our choices, Harry, that show what we truly are, far more than our abil...It is our choices, Harry, that show what we truly are, far more than our abil...
It is our choices, Harry, that show what we truly are, far more than our abil...IIIT Hyderabad
 
Development of Stress Induction and Detection System to Study its Effect on B...
Development of Stress Induction and Detection System to Study its Effect on B...Development of Stress Induction and Detection System to Study its Effect on B...
Development of Stress Induction and Detection System to Study its Effect on B...IIIT Hyderabad
 
A Framework for Automatic Question Answering in Indian Languages
A Framework for Automatic Question Answering in Indian LanguagesA Framework for Automatic Question Answering in Indian Languages
A Framework for Automatic Question Answering in Indian LanguagesIIIT Hyderabad
 
A Framework For Automatic Question Answering in Indian Languages
A Framework For Automatic Question Answering in Indian LanguagesA Framework For Automatic Question Answering in Indian Languages
A Framework For Automatic Question Answering in Indian LanguagesIIIT Hyderabad
 

More from IIIT Hyderabad (20)

Responsible & Safe AI Systems at ACM India ROCS at IIT Bombay
Responsible & Safe AI Systems at ACM India ROCS at IIT BombayResponsible & Safe AI Systems at ACM India ROCS at IIT Bombay
Responsible & Safe AI Systems at ACM India ROCS at IIT Bombay
 
International Collaboration: Experiences, Challenges, Success stories
International Collaboration: Experiences, Challenges, Success storiesInternational Collaboration: Experiences, Challenges, Success stories
International Collaboration: Experiences, Challenges, Success stories
 
Responsible & Safe AI: #LegalBias #Inconsistency #BiasinLLMs #MultiModalBias
Responsible & Safe AI: #LegalBias #Inconsistency #BiasinLLMs #MultiModalBiasResponsible & Safe AI: #LegalBias #Inconsistency #BiasinLLMs #MultiModalBias
Responsible & Safe AI: #LegalBias #Inconsistency #BiasinLLMs #MultiModalBias
 
Identify, Inspect and Intervene Multimodal Fake News
Identify, Inspect and Intervene Multimodal Fake NewsIdentify, Inspect and Intervene Multimodal Fake News
Identify, Inspect and Intervene Multimodal Fake News
 
#ChatGPT #ResponsibleAI
#ChatGPT #ResponsibleAI#ChatGPT #ResponsibleAI
#ChatGPT #ResponsibleAI
 
Data Science for Social Good: #MentalHealth #CodeMix #LegalNLP #AISafety
Data Science for Social Good: #MentalHealth #CodeMix #LegalNLP #AISafetyData Science for Social Good: #MentalHealth #CodeMix #LegalNLP #AISafety
Data Science for Social Good: #MentalHealth #CodeMix #LegalNLP #AISafety
 
It is our choices, Harry, that show what we truly are, far more than our abil...
It is our choices, Harry, that show what we truly are, far more than our abil...It is our choices, Harry, that show what we truly are, far more than our abil...
It is our choices, Harry, that show what we truly are, far more than our abil...
 
Beyond the Surface: A Computational Exploration of Linguistic Ambiguity
Beyond the Surface: A Computational Exploration of Linguistic AmbiguityBeyond the Surface: A Computational Exploration of Linguistic Ambiguity
Beyond the Surface: A Computational Exploration of Linguistic Ambiguity
 
Data Science for Social Good: #LegalNLP #AlgorithmicBias...
Data Science for Social Good:                      #LegalNLP #AlgorithmicBias...Data Science for Social Good:                      #LegalNLP #AlgorithmicBias...
Data Science for Social Good: #LegalNLP #AlgorithmicBias...
 
How to Write a (Good) Research Paper
How to Write a (Good) Research Paper How to Write a (Good) Research Paper
How to Write a (Good) Research Paper
 
Data Science for Social Good: #LegalNLP #AlgorithmicBias
Data Science for Social Good: #LegalNLP #AlgorithmicBiasData Science for Social Good: #LegalNLP #AlgorithmicBias
Data Science for Social Good: #LegalNLP #AlgorithmicBias
 
Social Computing Research in India
Social Computing Research in IndiaSocial Computing Research in India
Social Computing Research in India
 
Social Computing Research in India
Social Computing Research in IndiaSocial Computing Research in India
Social Computing Research in India
 
Modeling Online User Interactions and their Offline effects on Socio-Technica...
Modeling Online User Interactions and their Offline effects on Socio-Technica...Modeling Online User Interactions and their Offline effects on Socio-Technica...
Modeling Online User Interactions and their Offline effects on Socio-Technica...
 
Privacy. Winter School on “Topics in Digital Trust”. IIT Bombay
Privacy. Winter School on “Topics in Digital Trust”. IIT BombayPrivacy. Winter School on “Topics in Digital Trust”. IIT Bombay
Privacy. Winter School on “Topics in Digital Trust”. IIT Bombay
 
It is our choices, Harry, that show what we truly are, far more than our abil...
It is our choices, Harry, that show what we truly are, far more than our abil...It is our choices, Harry, that show what we truly are, far more than our abil...
It is our choices, Harry, that show what we truly are, far more than our abil...
 
It is our choices, Harry, that show what we truly are, far more than our abil...
It is our choices, Harry, that show what we truly are, far more than our abil...It is our choices, Harry, that show what we truly are, far more than our abil...
It is our choices, Harry, that show what we truly are, far more than our abil...
 
Development of Stress Induction and Detection System to Study its Effect on B...
Development of Stress Induction and Detection System to Study its Effect on B...Development of Stress Induction and Detection System to Study its Effect on B...
Development of Stress Induction and Detection System to Study its Effect on B...
 
A Framework for Automatic Question Answering in Indian Languages
A Framework for Automatic Question Answering in Indian LanguagesA Framework for Automatic Question Answering in Indian Languages
A Framework for Automatic Question Answering in Indian Languages
 
A Framework For Automatic Question Answering in Indian Languages
A Framework For Automatic Question Answering in Indian LanguagesA Framework For Automatic Question Answering in Indian Languages
A Framework For Automatic Question Answering in Indian Languages
 

Recently uploaded

ROBOETHICS-CCS345 ETHICS AND ARTIFICIAL INTELLIGENCE.ppt
ROBOETHICS-CCS345 ETHICS AND ARTIFICIAL INTELLIGENCE.pptROBOETHICS-CCS345 ETHICS AND ARTIFICIAL INTELLIGENCE.ppt
ROBOETHICS-CCS345 ETHICS AND ARTIFICIAL INTELLIGENCE.pptJohnWilliam111370
 
OOP concepts -in-Python programming language
OOP concepts -in-Python programming languageOOP concepts -in-Python programming language
OOP concepts -in-Python programming languageSmritiSharma901052
 
home automation using Arduino by Aditya Prasad
home automation using Arduino by Aditya Prasadhome automation using Arduino by Aditya Prasad
home automation using Arduino by Aditya Prasadaditya806802
 
Module-1-(Building Acoustics) Noise Control (Unit-3). pdf
Module-1-(Building Acoustics) Noise Control (Unit-3). pdfModule-1-(Building Acoustics) Noise Control (Unit-3). pdf
Module-1-(Building Acoustics) Noise Control (Unit-3). pdfManish Kumar
 
Cooling Tower SERD pH drop issue (11 April 2024) .pptx
Cooling Tower SERD pH drop issue (11 April 2024) .pptxCooling Tower SERD pH drop issue (11 April 2024) .pptx
Cooling Tower SERD pH drop issue (11 April 2024) .pptxmamansuratman0253
 
Immutable Image-Based Operating Systems - EW2024.pdf
Immutable Image-Based Operating Systems - EW2024.pdfImmutable Image-Based Operating Systems - EW2024.pdf
Immutable Image-Based Operating Systems - EW2024.pdfDrew Moseley
 
Energy Awareness training ppt for manufacturing process.pptx
Energy Awareness training ppt for manufacturing process.pptxEnergy Awareness training ppt for manufacturing process.pptx
Energy Awareness training ppt for manufacturing process.pptxsiddharthjain2303
 
Risk Management in Engineering Construction Project
Risk Management in Engineering Construction ProjectRisk Management in Engineering Construction Project
Risk Management in Engineering Construction ProjectErbil Polytechnic University
 
THE SENDAI FRAMEWORK FOR DISASTER RISK REDUCTION
THE SENDAI FRAMEWORK FOR DISASTER RISK REDUCTIONTHE SENDAI FRAMEWORK FOR DISASTER RISK REDUCTION
THE SENDAI FRAMEWORK FOR DISASTER RISK REDUCTIONjhunlian
 
Input Output Management in Operating System
Input Output Management in Operating SystemInput Output Management in Operating System
Input Output Management in Operating SystemRashmi Bhat
 
CCS355 Neural Networks & Deep Learning Unit 1 PDF notes with Question bank .pdf
CCS355 Neural Networks & Deep Learning Unit 1 PDF notes with Question bank .pdfCCS355 Neural Networks & Deep Learning Unit 1 PDF notes with Question bank .pdf
CCS355 Neural Networks & Deep Learning Unit 1 PDF notes with Question bank .pdfAsst.prof M.Gokilavani
 
System Simulation and Modelling with types and Event Scheduling
System Simulation and Modelling with types and Event SchedulingSystem Simulation and Modelling with types and Event Scheduling
System Simulation and Modelling with types and Event SchedulingBootNeck1
 
Novel 3D-Printed Soft Linear and Bending Actuators
Novel 3D-Printed Soft Linear and Bending ActuatorsNovel 3D-Printed Soft Linear and Bending Actuators
Novel 3D-Printed Soft Linear and Bending ActuatorsResearcher Researcher
 
Internship PPT ukai thermal power station .pptx
Internship PPT ukai thermal power station .pptxInternship PPT ukai thermal power station .pptx
Internship PPT ukai thermal power station .pptxmalikavita731
 
Comprehensive energy systems.pdf Comprehensive energy systems.pdf
Comprehensive energy systems.pdf Comprehensive energy systems.pdfComprehensive energy systems.pdf Comprehensive energy systems.pdf
Comprehensive energy systems.pdf Comprehensive energy systems.pdfalene1
 
Ch10-Global Supply Chain - Cadena de Suministro.pdf
Ch10-Global Supply Chain - Cadena de Suministro.pdfCh10-Global Supply Chain - Cadena de Suministro.pdf
Ch10-Global Supply Chain - Cadena de Suministro.pdfChristianCDAM
 
Indian Dairy Industry Present Status and.ppt
Indian Dairy Industry Present Status and.pptIndian Dairy Industry Present Status and.ppt
Indian Dairy Industry Present Status and.pptMadan Karki
 
Gravity concentration_MI20612MI_________
Gravity concentration_MI20612MI_________Gravity concentration_MI20612MI_________
Gravity concentration_MI20612MI_________Romil Mishra
 
Robotics Group 10 (Control Schemes) cse.pdf
Robotics Group 10  (Control Schemes) cse.pdfRobotics Group 10  (Control Schemes) cse.pdf
Robotics Group 10 (Control Schemes) cse.pdfsahilsajad201
 
11. Properties of Liquid Fuels in Energy Engineering.pdf
11. Properties of Liquid Fuels in Energy Engineering.pdf11. Properties of Liquid Fuels in Energy Engineering.pdf
11. Properties of Liquid Fuels in Energy Engineering.pdfHafizMudaserAhmad
 

Recently uploaded (20)

ROBOETHICS-CCS345 ETHICS AND ARTIFICIAL INTELLIGENCE.ppt
ROBOETHICS-CCS345 ETHICS AND ARTIFICIAL INTELLIGENCE.pptROBOETHICS-CCS345 ETHICS AND ARTIFICIAL INTELLIGENCE.ppt
ROBOETHICS-CCS345 ETHICS AND ARTIFICIAL INTELLIGENCE.ppt
 
OOP concepts -in-Python programming language
OOP concepts -in-Python programming languageOOP concepts -in-Python programming language
OOP concepts -in-Python programming language
 
home automation using Arduino by Aditya Prasad
home automation using Arduino by Aditya Prasadhome automation using Arduino by Aditya Prasad
home automation using Arduino by Aditya Prasad
 
Module-1-(Building Acoustics) Noise Control (Unit-3). pdf
Module-1-(Building Acoustics) Noise Control (Unit-3). pdfModule-1-(Building Acoustics) Noise Control (Unit-3). pdf
Module-1-(Building Acoustics) Noise Control (Unit-3). pdf
 
Cooling Tower SERD pH drop issue (11 April 2024) .pptx
Cooling Tower SERD pH drop issue (11 April 2024) .pptxCooling Tower SERD pH drop issue (11 April 2024) .pptx
Cooling Tower SERD pH drop issue (11 April 2024) .pptx
 
Immutable Image-Based Operating Systems - EW2024.pdf
Immutable Image-Based Operating Systems - EW2024.pdfImmutable Image-Based Operating Systems - EW2024.pdf
Immutable Image-Based Operating Systems - EW2024.pdf
 
Energy Awareness training ppt for manufacturing process.pptx
Energy Awareness training ppt for manufacturing process.pptxEnergy Awareness training ppt for manufacturing process.pptx
Energy Awareness training ppt for manufacturing process.pptx
 
Risk Management in Engineering Construction Project
Risk Management in Engineering Construction ProjectRisk Management in Engineering Construction Project
Risk Management in Engineering Construction Project
 
THE SENDAI FRAMEWORK FOR DISASTER RISK REDUCTION
THE SENDAI FRAMEWORK FOR DISASTER RISK REDUCTIONTHE SENDAI FRAMEWORK FOR DISASTER RISK REDUCTION
THE SENDAI FRAMEWORK FOR DISASTER RISK REDUCTION
 
Input Output Management in Operating System
Input Output Management in Operating SystemInput Output Management in Operating System
Input Output Management in Operating System
 
CCS355 Neural Networks & Deep Learning Unit 1 PDF notes with Question bank .pdf
CCS355 Neural Networks & Deep Learning Unit 1 PDF notes with Question bank .pdfCCS355 Neural Networks & Deep Learning Unit 1 PDF notes with Question bank .pdf
CCS355 Neural Networks & Deep Learning Unit 1 PDF notes with Question bank .pdf
 
System Simulation and Modelling with types and Event Scheduling
System Simulation and Modelling with types and Event SchedulingSystem Simulation and Modelling with types and Event Scheduling
System Simulation and Modelling with types and Event Scheduling
 
Novel 3D-Printed Soft Linear and Bending Actuators
Novel 3D-Printed Soft Linear and Bending ActuatorsNovel 3D-Printed Soft Linear and Bending Actuators
Novel 3D-Printed Soft Linear and Bending Actuators
 
Internship PPT ukai thermal power station .pptx
Internship PPT ukai thermal power station .pptxInternship PPT ukai thermal power station .pptx
Internship PPT ukai thermal power station .pptx
 
Comprehensive energy systems.pdf Comprehensive energy systems.pdf
Comprehensive energy systems.pdf Comprehensive energy systems.pdfComprehensive energy systems.pdf Comprehensive energy systems.pdf
Comprehensive energy systems.pdf Comprehensive energy systems.pdf
 
Ch10-Global Supply Chain - Cadena de Suministro.pdf
Ch10-Global Supply Chain - Cadena de Suministro.pdfCh10-Global Supply Chain - Cadena de Suministro.pdf
Ch10-Global Supply Chain - Cadena de Suministro.pdf
 
Indian Dairy Industry Present Status and.ppt
Indian Dairy Industry Present Status and.pptIndian Dairy Industry Present Status and.ppt
Indian Dairy Industry Present Status and.ppt
 
Gravity concentration_MI20612MI_________
Gravity concentration_MI20612MI_________Gravity concentration_MI20612MI_________
Gravity concentration_MI20612MI_________
 
Robotics Group 10 (Control Schemes) cse.pdf
Robotics Group 10  (Control Schemes) cse.pdfRobotics Group 10  (Control Schemes) cse.pdf
Robotics Group 10 (Control Schemes) cse.pdf
 
11. Properties of Liquid Fuels in Energy Engineering.pdf
11. Properties of Liquid Fuels in Energy Engineering.pdf11. Properties of Liquid Fuels in Energy Engineering.pdf
11. Properties of Liquid Fuels in Energy Engineering.pdf
 

Leveraging Social Media for Financial Advice

  • 1. Leveraging Social Media for Financial Advice @ponguru /in/ponguru Ponnurangam.kumaraguru Sep 21, 2022 Global Fintech Fest, Mumbai Ponnurangam Kumaraguru (“PK”) #ProfGiri CS IIIT Hyderabad ACM Distinguished Member TEDx Speaker pk.profgiri
  • 2. Disclaimer / Request How many of you have PhD? How many of you are Professors? How many of you are on Twitter? LinkedIn? Insta? Facebook? How many of you own a NFT? 2 https://precog.iiit.ac.in/
  • 4. NFT 101 Blockchain technology has led to products and services that have transformed the financial ecosystem NFTs have grown exponentially in 2021 with market cap reaching upto $10 billion ‘Everydays: The First 5000 Days’, an NFT artwork by artist Beeple, sold for $69 million. Jack Dorsey’s first tweet raised $2.9 million NFTs are entirely digital and can be downloaded and shared publicly for free The value of an NFT is based on the perception of buyers 4
  • 5. 5
  • 6. Why Social Media for FinTech? Leveraging 4 Vs Forecasting Fraud detection De-mystifying Delivering services Analyzing ESG Pull & Push mechanism 6
  • 9. Twitter – OpenSea pipeline 9
  • 10. Samples from our data 10 https://twitter.com/panrichmusic1/status/1375544453688098820 https://twitter.com/JimmyGenuine/status/1370416950237626370
  • 11. Twitter post & NFT creation Total tweets and NFTs, daily for 1 Jan - 30 March 2021 Creation date versus fraction of total items Users post on Twitter soon after creating an NFT on OpenSea
  • 12. More followers, more asset value Followers vs Asset value Weak +ve correlation à increase in followers leads to greater asset value
  • 13. Account creation trend NFT & non-NFT affiliated creation dates NFT affiliated >> non-NFT affiliated
  • 14. Takeaways Track the growth of NFTs and show how social media reach can impact its value Working model to guide sellers about the valuation of their assets First work to characterise and value NFT assets using social media features Incorporate data from other social media platforms such as Reddit Identify fraudulent transactions used to artificially inflate NFT prices 14
  • 17. Creating a Sustainable Financial World 17 https://www.globalfintechfest.com/
  • 18. Creating a Sustainable Financial World 18 What is ESG?
  • 19. Creating a Sustainable Financial World 19 What is ESG? Environmental, social, and corporate governance (ESG) is a framework designed to be integrated into an organization's strategy to create enterprise value by expanding the organizational objectives to include the identification, assessment and management of sustainability-related risks and opportunities in respect to all organizational stakeholders https://en.wikipedia.org/wiki/Environmental,_social,_and_corporate_governance
  • 20. ESG + Social Media Environment: Tweets that concern with the corporate entity and mentions any form of positive or negative impact on the environment, i.e. carbon emissions, pollution and energy management, etc. Social: Tweets concerning with employees of the corporation, i.e. diversity and safe working conditions, human rights compliance, etc. Governance: Tweets concerning with regulatory / governance / audit agencies, shareholder / board rights, transparency and accountability, etc. 20
  • 21. Why ESG on Social Media? Companies publish ESG reports only periodically, information on social which can help here ESG reports directly affect the stock price of the company What if we knew what was happening related to ESG in the company in real-time (close to real time for now)? Increases the confidence of an investor while buying a company’s stock Social media mostly has companies’ ESG sentiments Twitter is the most active 21
  • 22. Samples from our data 22
  • 23. Our goal Classify these tweets into E/S/G (and None) Time-series analysis to single out periods of abnormal activity 23
  • 24. FinBERT, ESG-BERT, KeyBERT 24 https://github.com/yya518/FinBERT https://github.com/mukut03/ESG-BERT https://github.com/MaartenGr/KeyBERT
  • 25. Data collection pipeline Seed Keywords Min number of likes on a tweet as a filter Keywords are currently 1/2-grams 25 https://www.brunswickgroup.com/esg-keywords-2022-i20772/
  • 26. Takeaways Social media is there to stay, how to use it for your benefit is the question We are continuing to work on the ESG part, if any of you are interested, happy to discuss 27
  • 27. Request Interact with Academia more Have Professors in committees, Board, etc. We are not that expensive J “Learn to recognise omens, and follow them” the old king had said ~ The Alchemist Around until 1800hrs, happy to chat 28
  • 28. 29 Superstar students & Partner(s) in Crime :-)