This document provides information about ICBM - School of Business Excellence and reasons for choosing it. It highlights that ICBM offers a PGDM program approved by AICTE and the government of India. It details five reasons for choosing ICBM: great job prospects through industry links and career support; a fantastic location in Hyderabad; personality development sessions; practical exposure through simulations and projects; and an international focus through global partnerships.

1. ICBM - School of Business Excellence
Approved by AICTE for PGDM, Govt. of India
Prospectus

3. Just five of the reasons for Choosing ICBM - SBE
...Great job Prospects
Our PGDM is tailored to provide you with the experience and
transferable skills employers are looking for. Our close links with
industry and the professionals mean you will have an opportunity to
gain experience through work placements and teachings from
visiting lecturers. To achieve better placements ICBM-SBE has
tied-up with Naukri.com, Shine.com,Timesjob.com.We also have an
excellent career centre with dedicated placement support team to
help you with job advice & placement.
...A fantastic Location
The city of Hyderabad has something for everyone. A beautiful,
historic city it is famous for its writers, scholars and artists. Now the
Educational, Health & IT Capital of the country. There are ample
opportunities for the professional PGDM Students in many top
class corporates with the career graph zooming instantly.
...Personality Development
At ICBM - SBE we understand the needs of the student. Therefore
ICBM-SBE provides world class personality development sessions
involving topics like :
Problem Solving, Coping with Change, Secrets of High Achievers,
Ways to improve Effectiveness, Attitudes of High - Performing
Managers Etc.,
… Practical Exposure
At ICBM - SBE, the PGDM Course structure enables a student to
takeup many practical skills like :
Personal Profile, Product Profile, Company Profile, Brand Awareness
& Advertising, Team Building, Case Analysis, Role Play/situation
handling, Communication Development, Business Analysis, Product
Launch, Competitive Analysis, Swot Analysis, Project Work,
Pre-Campus Placements, Resume Preparation Etc. ICBM - SBE has
recently tied-up with CAPSTONE Business Simulations to provide
world class practical exposure for the budding managers, which is
also being given in IIMs in India.
… An international Focus
At ICBM-SBE, the PGDM Course structure & delivery Methodology
is absolute of International standards with a unique blend of theory
of eminent Subject Experts, Case Studies involving real time
problems and research of top corporates, Guest Lectures & on the
job trainings. ICBM-SBE has tie ups with several topnotch
Institutions across the world such as Swiss School of Management,
University of Berkley, Cambridge Intercontinental University,
Crestcom Etc. ICBM - SBE has the proud privilege to become the
Candidate for accreditation of ACBSP.

5. Welcome to ICBM - SBE
The Challenge Ahead.
The Indian student after completing a grueling, tedious and hard
earned Graduation finds himself in the harsh reality of tooth & nail
competition. He has no other way but to follow “Darwin's Survival
of Fittest” theory which leads to origin of new species. A species
which is successfully prepared to meet the very adverse of factors
and come out head high ahead of the meek competition.
But the fact. is how many of them find the right path to success &
glory; the answer is well just around you, just observe you will know
for your self.
Economic liberalization has made the business environment of the
country very competitive it has thrown open gates to this Indian
market that is larger than the European Common Market. India has
become one of the major forces to have a telling effect on the world
economy. The presence and constant entry of progressive
multinationals is on rise everyday. Right from Microsoft, Ford, G.E.,
Proctor & Gamble to Kellogs. Thompson's IBM, Motorola, Sony,
Grundig, Coke International, Schweppes and lot of others have
targeted Indian Market as their primary one.
The advancement of Internet & high end communications have
totally reshaped the market its needs, wants, and has blown open a
billion of opportunities for the savvy Business Professional.
Through we have from the various Management Institutions both
Government and Private around 50,000 to 1 lakhs qualified
professional every year, whereas the demand is for over 5 lakhs
management professionals The equation is mind blowing and
provides the right opportunity to today's graduate.
This scenario has thrown open opportunities galore for the trained
personnel in Management Disciplines of Marketing, Finance,
Information Systems, H.R Etc.,
The current need is a Professional Manager and not a mere degree
holder & keeping this is mind, at ICBM - SBE, we resolved this as our
mission to bridge the gap and provide to the corporate world the
finest cadre of Management Professionals polished & suave to carry
the responsibilities of modern day competitive world on their broad
and efficient shoulders.
For a achieving this mission we at ICBM-SBE have designed the
2 years Management Programme PGDM, Approved by AICTE,
which is embellished with Academics, Practical Skills & Applications,
Computer proficiency & world class personality Development,
Scientifically designed, Objective by objective, step by step &
programmed with lot of care & passion to make out every student an
ICBM (Inter Continental Ballistic Missile) to hit the right Target i.e.
the high profile Corporate Career and Job Market and consolidate
our students in every aspect for a glorious future.

7. With ICBM - SBE you get:
Excellence:
A genuine education. ICBM - SBE is, where excellence has been our
tradition for more than 20 years. You attend the high-quality
programs and learn from the world-class faculty as students on
campus. You’ll also be exposed to some rigorous academic
requirements and expectations. And, when you graduate, your
PGDM will be granted by ICBM - SBE, Hyderabad - recognized and
respected around the globe. All programs are fully approved by
AICTE & Recognised by Govt. Of India.
Versatility:
With the PGDM from ICBM - SBE you become versatile in the sense
that you get ‘Dual Specializations, a Cross Functional Specialisation
to take care of the latest trends in the job market. Upto date soft
skills as per the International standards. And also get a full hands on
training of ERP packages involving S & D, HR, FICO, CRM etc.Today’s
Corporate World requires a Management student for whom
Monotony is thing of past and order of the day is....Versatility.
Ten managerial skills to achieve versatility:
(1) Leadership (2) Ability to Motivate (3) Customer service
(4) Planning & Goal setting (5) Change Management
(6) Communication skills (7) Coaching / Monitoring (8) Negotiating
(9) Stress Management (10) Recruiting / Hiring. These skills are
learnt practically by role plays, case studies, company visits, guest
lectures, real time projects etc.
Credibility:
An education to be proud of - Encompassing good Communication
skills, Positive Attitude, Confidence Building, Body Language,Written
& Oratory Skills, Presentation Skills Leadership Skills, Business
Etiquette, English Language Development and host other skills which
will enable the student to fact the competitive world with an air of
confidence. Added to this Weekly the value added programmes:
Weekly Business Magazine, Monthly Management Journal, Business
Standard paper daily to students, National HRD Network
Membership to each every student & facility to attend their high
profiles seminars, Industrial Visits, Book Reviews,Ad Presentations &
Seminars, Excellent placement through campus placements,
placement associates.
With a reputation for quality and standard programs that are
consistently recognized for excellence, you can be confident that
your PGDM from ICBM -SBE will be highly respected in the industry
and pave the path for a comfortable placement.
The credibility of good PGDM programme aims at the
following:
a) Good Communication Skill (b) Positive Attitude (c) Confidence
Building (d) Body Language (e) Written & Oratory Skills
(f) Presentation Skills (g) Leadership Skills (h) Business Etiquette
(i) English Language Development

9. We educate leaders who make a difference in the world
Our Mission:
For nearly two decades, the mission of ICBM - SBE is to educate
leaders for business and society.The school prides itself on preparing
men and women to combine rigorous business skills with a broader
appreciation for the economic, social, and political factors that shape
the global environment. Our faculties have drawn on their passion
for teaching, and the insights gained from their research to educate
generations of leaders who have shaped the practice of business in
every industry and in every country around the world.
We aim to achieve this through:
1. A solid, State of the Art, upto date study environment to provide
the right atmosphere for the student to excel.
2. A high dedicated and motivated team of Expert faculty and
diligent Administrative Staff, to nature & develop the students to
realise their goals.
3. A constant set of effective review and control activities to bring in
the latest to give that sharp edge to students to be successful in
the corporate world.
4. To provide the students the right blend of Management Education
incorporating computer education of the highest order.
Personality Development and Communication skills
enhancement.
5. Facilitating top quality management education through: emphasis
on developing high quality infrastructure, academic excellence
and innovative research and development programmes. Creating
relationships with Corporates and other like minded institutions
for creating better training and practical skills development.
6. Promoting & Associating with Industry for better careers and
placements.
7. Making the Management Education high profile, where all the
aspirations of budding Managers are met with the desire success.
8. Be a part of social responsibility in uplifting Management
Education.
9. To be always a learner for new methodologies techniques.
Vision of the Promoting Body:
ICBM has a long term Vision to the one of the front runners in
providing quality Management Education coupled with excellent
career placements to its students, to be counted among the best
Institutions in the country.
ICBM has a Vision to nurture, nourish, develop raw graduates into
budding Managers with a potential to lead India’s march to become a
world super power.
ICBM has a Vision to help the young diligent students by providing
them the most advanced study methodologies to improve their IQ
and EQ to make them one of the best available talents in the country.

11. Two Decades of Academic Excellence
About Our Selves
ICBM-SBE is now in 20th year of academic excellence and is regarded
one of the foremost for quality management education and top
order placements. As the saying goes tiny drops of water can gather
to create an ocean, ICBM-SBE has followed suite from an initial
humble beginning growing from strength to strength and is now
enjoying a unique niche of itself in the Management Education
Scenario of the country.
A Brief Profile of ICBM-SBE
Introduction: ICBM-SBE was conceived n the year 1989 by a
group of young, self motivated and dedicated professional with the
main aim of providing the right guidance, training and development of
graduates into livewire, dynamic professionals, that too at the most
affordable fee structure.
With this motive in mind ICBM-SBE overcame the initial teething
problems of acceptance and gradually grew into the Management
and Computer Education field of twin cities of Hyderabad and
Secunderabad to create a niche of its own. At present ICBM-SBE
ranks amongst the foremost of Management and Computers
Education Centres of the Country.
Our Strengths:
I. The Personality Development Programs - which aims at the
following: Communication Skills, Positive Attitude, Confidence
Building, Body Language, Written & Oratory Skills, Presentation
Skills, Leadership Skills, English Development,Analytical Skills.
II. Field works & case studies enabling student to put into practice
the theory he learns in the class room.
III. Grooming & Etiquette Building ICBM - SBE takes the extra care
in nurturing, grooming the persona of students to give them a feel
of professional. The Etiquette Building sessions chisel them and
make them a polished management professional.
IV. Placement Training : ICBM - SBE has tied-up with Trainers from
the Industry with lot of contacts and tie-ups in the Industry for
placement training which results in assured placements for all the
students with attendance 85% or more.

13. The state of the art facilities
LIBRARY
ICBM-SBE has a well equipped Library catering to needs of students
with over 3000 books and journals of leading publishing houses and
eminent authors. The reference section of Library has an attached
photocopying machine to provide the facilities of photocopying
important articles and topics for the students. The Library has an
advanced Digital Library section, confirming to the International
Standards. ICBM - SBE has tie - up with the world’s biggest online
library providing access to more than 400 journals of repute and
thousands of books of eminent authors and publishing companies.
COMPUTER LAB
ICBM-SBE has well equipped Computer Lab latest Pentium
Core 2 Duo Systems as the server for a 90 Node Lan. The work
station are all Pentiums. It has an added UNIX Network systems
comprising of 5 Pentiums. All the computers are networked with
wireless lan. The Campus is fully Wi-Fi Enabled.
AUDIO VISUAL EQUIPMENT
ICBM-SBE has each an every classroom equipped with audio-visuals
media like LCDs, OHPS, Public Address systems Handycams, Laptops
Etc., which makes both teaching and learning a memorable
experience.
INFRASTRUCTURE
ICBM- SBE has Standard infrastructure keeping in mind the needs
and demands of a professional PGDM program. The subject delivery
is of international standards with all the state of the art audio visual
equipments. All the class rooms are centrally air conditioned with a
state of the art 250 seater fully air conditioned auditorium.
ICBM-SBE hopes to grow and flourish under the Patronage of
Students, Parents and Corporates and intends to create its own
identity as a solid brick of Foundation of Modern India, by creating
highly skilled and Professional Management Students.
Class Rooms:
Centrally Air Conditioned Class Rooms with Public Address Systems
and LCD Projectors.
Extra Curricular Activities:
A well equipped indoor sports room and attached Volleyball & mini
cricket ground.

15. Advantages of PGDM at ICBM - SBE
At ICBM-SBE, a PGDM training combines nine critical elements to
reinforce learning and bring about positive, lasting change for
participants, for a promising career ahead.
Quality Faculty :
The ICBM-SBE faculty is comprised of Nationally & Internationally
known business and leadership authorities.
From best selling authorities to in-house trainers; from CEOs to
medical doctors, ICBM-SBE personalities are internationally
recognized experts in their field.
QualityTraining :
The executives who conduct Skill & Personality Development
sessions are experienced facilitators & consultants.
ICBM-SBE facilitators & consultants know the local business
community and they understand participant's training needs.
Quality Materials :
Each Skill & Personality Development session includes quality
written materials to reinforce management and leadership topics.
Experience Equals Results
Each year, ICBM-SBE interacts with many managers and leaders
from top notch companies and brings their valuable experience in
practice.
Training Resources :
Companies employing ICBM-SBE PGDM's also get the advantage of
rich training resource material
Skill Reinforcement :
Managers often don't need to be taught something new, so much as
they need to be reminded of what they already known. By
reinforcing and expanding existing skills and knowledge, ICBM-SBE's
training helps to bring about positive change and enhanced
leadership and performance.
Team Building :
The Skill & Personality Development Program are designed to allow
participants to enhance their value into heir future work place and
share learned skills with others.
Spaced Repetition:
Participants attend bi-monthly, full day sessions of P.D. throughout
their PGDM Program to drill the

17. Student Benefits and Selection Process
Networking Opportunity
The students have the opportunity to exchange ideas with Managers
of Top Companies in the seminars addressed and attended by
Managers.
VALUE ADDED ADDITIONALS
lComplete ERP Training SD / HR/FICO,CRM
lMonthly Management Journals
lBusiness Daily every day to the students
lNational HRD Network Membership
lEnglish Language Development
lIndustrialVisits, Book Reviews,Ad Presentations & Seminars.
lExcellent placements through campus selections.
lOption to get US / Swiss MBA Degree
lMedical Insurance Cover for 2 Lacs
LITERARY & CULTURAL ACTIVITIES
The student of ICBM-SBE conduct every year a unique management
meet in association with ET Club of the Economics Times which is
patronized by all the management institutions of the twin cities. We
also conduct mega cultural festival “BLOOM” THE SELECTION & ADMISSION PROCESS
ELIGIBILITY : The basic requirement for admission into the
PGDM at ICBM-SBE is a) Degree from a recognised University /
Institution b) Adequate Communication Skills c) High Zeal
motivation.
SELECTION : The candidates are selected on the basis of a three
stage selection process.
Stage 1 : Candidate qualified in CAT / MAT / ATMA / ICET
& Other National Level Entrance test with 50%
Percentile and above.
Stage 2 : Group discussion and Communication powers
Stage 3 : Personal Interview
The dates of these tests will be mentioned to the candidates on
registration.These dates are available on our website.
List of successful candidates will be announced within 3 days time of
personal interview, whereby the candidates is given sufficient time to

18. Core Faculty
Mrs. Ritu Zarar Prof. S. Zarar Prof. Jitender Govindani Prof. M.S. Nair Dr. P. Sai Rani Prof. R. Dharma Rao
M.B.A. PGDCA (Ph.D) M.Sc. (Gold Medalist) M.B.A, PGDBM, M.E, MBA (Ph.D) M.Com, M.Phil, M.B.A, Ph.D, B.Com, M.A, L.L.B
M.B.A., Ph.D. L.L.B. M.A, (Psyco), (Ph.D.)
Mrs. J. Kavita Mrs. Sree Laxmi Mrs. C. Neelima Mrs. Annie Kavitha Mrs. Chamundeswari Mrs.V.M.S. Rani
M.Com, M.Phil,M.B.A. M.A MHRM, (Ph.D.) M.Com, M.B.A, M.Phil M.Com, M.B.A M.C.A., M.B.A. (Ph.D)
(Ph.D),
Mrs.T. Uma Devi Mrs. K. Annapurna Mr. G. Ashirvadam Mr. M.V.D. Prasad Mr. N. Ramesh Babu Mr. Khaja Qutubuddin
M.B.A, M.Phil (Ph.D.) M.B.A. M.B.A. M.Stat, M.B.A, PGDCA M.Com,M.B.A,M.Phil PGDBM
Mrs. Rahat Fatima Mr. C. Ranga Reddy Ms. Sai Prasanna Ms. Faney Lakhani Ms. M. Pratima Mrs. V. Shyamala Devi
M.B.A. M.Phil. M.A (Eco), M.A. (PM), M.Com, M.B.A., M.Phil,(Ph.D) M.B.A. M.B.A. M.B.A., M.Phil
M.Com, M.B.A. M.Phil
Mrs. Sree Latha Mr. Naresh Verma Mrs. Nidhi Bandaru Mr. Chitra Thapa Mr. Satish Reddy Mrs. Kiran Makhija
M.Sc. Computers M.A. M.B.A. M.B.A. M.Com., L.L.B. C.S. M.B.A, PGDM, (Ph.D.)

19. Course Structure of PGDM
Trimester - 1 Trimester - 2 Trimester - 3
1. Management Principles and 1. Marketing Management - I 1. Production & Materials
Pratices 2. Human Resource Management
2. Managerial Accounting Management 2. Marketing Management - II
3. Business Communication 3. Financial Management 3. Strategic Management
4. Organizational Behavior - I 4. Management Information System 4. Enterpreunership
& Small Business Development
5. Statistical & Quantitative 5. International Business
5. Management Information
Management 6. Research Methodology System
6. Computers for Managers 7. Operations Management & 6. Supply Chain Management
7. Managerial Economics Research 7. Business Law
Finance Human Resource Information Technology
1. Management of Financial 1. Industrial Relation & Personnel 1. R.D.B.M.S.
Institution Management 2. Programming
2. Investment & Portfolio 2. Compensation Management Technology - I
Management 3. Development & Team Building (C++)
3. Advanced Cost Management 4. Labour Laws 3. System Analysis & Design
4. Corporate Finance 5. Leadership & Change Mgmt. 4. Enterprise Resource Planning
5. International Finance 6. Performance Appraisal 5. SAP
6. Strategic Financial Decision Policy Management 6. Business Data Communication
Marketing Retail Management Banking & Insurance
1. Advertising & Integrated Marketing 1. Retail Basics Concepts & 1. Banking - Law & Practice
Communication Principles of Merchandising 2. Insurance & Law Practice
2. Product and Brand Management 2. Retail Store & Operations 3. Marketing of Mutual Funds,
3. Sales and Distribution Management Management Insurance & Pension Funds
4. Consumer Behavior 3. Visual Merchandising 4. Merchant Banking &
5. International Industrial Marketing 4. Customer Relationship Management Allied Services
6. Service & Retail Management 5. Recruitment & Training Practices 5. Corporate & Industrial Finance
6. Category Management 6. Fundamentals of Accrual Science
Note:
1. The first three trimesters are same for all the streams and specializations of
PGDM.
2. The candidates have to select the stream and specialization at the start of the
fourth trimester.
3. The candidate have to submit a mini project at the end of third trimester and
main project at the end of sixth trimester in the concerned specialization.
4. For dual specialization the candidates have to select three papers from each
specialization in the fourth trimester and fifth trimester so that the fourth &
fifth trimester will have six papers of two specializations and practical paper
of the ERP concerning their specialization.
5. In the sixth trimester the candidate has to complete his main project and has to
take four papers of the cross functional specializations which has to be
decided at the end of fifth trimester. The cross functional specialization
presently available International Business, Biotech Management,
E-Business, Pharma Management Etc.

20. Students Comments
I am Pooja Jain, working with HSBC. Students here at ICBM-SBE enjoy the
privilege of becoming dynamic management graduates, earning good
reputation with the industry. “All in all a fantastic educational experience”.
I am Vinay Rana working with Lupin Pharma. “ ICBM SBE"does a good job at
teaching the practical technical skills as well as soft skills like communication
and leadership - which enable us to deliver the results at the companies right
from the first day of employment.
I am Trupti Bhargava, working with Deloitte. ICBM - SBE delivers the
Management Program with human touch which brings in special bonding
among students, faculty and Management and hence aptly called “ICBM-SBE
family”.This bonding mentally prepares us to reach our goals fast and quick.
I am Shravan Kumar Pandit, working with Ranbaxy. “Fellow students are like
good comrades at the work place. During class and study time they are
serious and work hard, but after class, they know how to have fun and ease
tension”.
I am Shalini Kumari, working with Lupin Pharma.ICBM-SBE offers in depth
training in asset management, change leadership, competitive service
delivery, corporate finance, entrepreneurial management, financial reporting
and controls, global management, marketing informatics, and product and
brand management. Students may also design their own fields of
specialization - making life very easy in the competitive corporate world.
I am Sai Shyama, working with Sri Technologies. "Many of the big consulting
or investment banking firms doesn't recruit on campus, but we have plenty
of alumni at those firms. It's really up to the students to make the
connections and ask for a lead.”

21. I am Rakesh Kumar Patro, working with Cipla Pharma. “Stresses the
technical aspect of many of the fields covered in the curriculum." The school
is well positioned to do so, given that "facilities are fantastic" here, with "a
high level of technology in the classroom. Every student has a laptop, and
there is a wireless cloud for the business school.You can log on anywhere
inside or outside the facilities."
I am Bijay Kumar Pasayat, working with Lupin. ICBM SBE emphasis means
that "those with highly quantitative abilities will almost certainly enjoy many
of the classes and do quite well, and will quickly acclimate to the workplace
upon completion of the course.
I am Manoj Kumar Behera, working with Raico Engineers,
.Administrators here "respond to changes in the marketplace, totally
dropping something or taking on something new full force because they
know that it will be needed for success in the marketplace
I am Mohd.Azhar working with More Group of Markets.“Team projects are
a key part of our grade," and they, too, demand time. The heavy workload
helps build a tight campus community; students "go out together, study
together, and end up being involved in most aspects of each others' lives.”
I am Jyoti Shankar Parida, working with The Hindustan Times. ICBM-SBE
trains and develops students to be “highly intelligent and motivated," so
they're capable of managing the challenging work required of them.They're
also "competitive yet willing to lend a helping hand at a moment's notice. It's
a friendly atmosphere.”
I am Deepak Sing Chauhan, working with Aircel.The Placement committee
at ICBM SBE works closely with students to define their goals and help make
corporate contacts, “But on the whole, students report, "The Career
Services team has done a fantastic job of assembling a wide variety of
professional opportunities."

22. Why ICBM SBE's Professional Pgdm Program Works?
At ICBM SBE, a budding manager raining combines nine critical Skill Reinforcement:
elements to reinforcement learning and bring about positive, lasting
change for participants, for a promising career ahead. Managers often don't need to be taught something new, so much as
they need to be reminded of what they already known. By reinforcing
Quality Faculty: and expanding existing skills and knowledge. ICBM-SBE's training
helps to bring about positive change and enhanced leadership and
The ICBM-SBE faculty is comprised of National & Internationally performance.
known business and leadership authorities. From best selling
authorities to in-house trainers; from CEOs to medical doctors. Team Building:
ICBM-SBE personalities are internationally recognized experts in
their field. The Skill & Personality Development Program are designed to allow
participants to enhance their value into heir future work place and
QualityTraining: share learned skills with others.This reinforces learning strengthens
leadership and coaching skills, and makes the most of the company's
The executives who conduct Skill & Personality Development
sessions are experienced facilitators & consultants. training investment.
ICBM-SBE facilitators & consultants know the local business Spaced Repetition:
community and they understand participant's training needs.
Participants attend bio-monthly, full day sessions throughout their
Quality Materials: PGDM Program.
Each Skill & Personality Development session includes quality This format gives participants time to use these materials will
written materials to reinforcement management and leadership provided participants with an important informational resource they
topics. can use throughout their career.
At the end of the course this full set of materials will provide Training Resources:
participants with an important informational resources they can use
throughout their career. Companies employing ICBM-SBE PGDM's also get the advantage of
rich training resource material.
Experience Equals Results
Each year, ICBM-SBE interacts with many managers and leaders from
top notch companies and brings their valuable experience in
practice.
Where Excellence is a Tradition..........

23. ICBM - School of Business Excellence
“Ishwar’s Abode”, Upperpalli ‘X’ Roads, Hyderguda P.O, Hyderabad - 500 048,
Cell: 09885500025, 09849499809, Ph: 040-65536834, Tele Fax: 040-42210224,
Email: info@icbm.ac.in, jitender@icbm.ac.in, icbmhyd@gmail.com,
Website: www.icbm.ac.in