IBM believes that social business starts by putting people at the center to connect them, unlock insights from social interactions, and evolve organizations to be more customer-centric. Based on over 20,000 social business engagements, IBM recommends six entry points for organizations to implement social business, including creating open customer and employee engagement, using analytics to drive decisions, and designing social strategies to transform processes. The ultimate goal is to evolve social business by amplifying the value of human connections.

1. Social Business
IBM’s
Point of View
on Social Business

2. Knowledge is being
created and shared
at unprecedented
rates.
But many
organizations aren't
activating this
collective
knowledge.
What we have observed…

3. Social Business starts
when you put people
at the center.
• to connect
• to unlock insights from social interactions
• to evolve to a customer-centric organization
What we have learned…

4. here’s what we believe
about Social Business
20,000 engagements later

5. Start with
any of these
6 entry points
to help you put
Social at the heart
of the modern enterprise.

6. Create open and authentic
engagement between
customers, employees and
communities.
Increase in click-through rates from
personalized marketing campaigns
300%
(1)

7. (2) Create exceptional customer
experiences through personalized
and rewarding interactions based
on customer insights.
300%Increase in customer response
rates to campaigns

8. (3) Create a collaborative
workplace culture to engage
talent and increase productivity.
99%Increase in streamlining workplace
processes and increasing collaboration

9. (4)Tap into analytics to measure,
understand and drive business
decisions to innovate faster.
Improved online profile, social media
presence and quality of consumer data

10. (5) Design and implement social
strategies to transform
organizational processes and
best practices.
Increased organizational transparency
and improved decision making process

11. (6) Manage a secure social platform
that enables engagement while
reducing risk and protecting
intellectual capital.
100K
Savings from creating a community platform for
collaboration and operational insights

12. Evolve your social
business by putting
people at the center.
Amplify the value of
human connections.
Social Business
Learn more…