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Insights into the IBM Twitter Community
Methodology 
This analysis is based on the Twitter relationships and engagement data of 952 accounts relating to existing IBM employees, IBM corporate accounts, IBM alumni and other members of the wider IBM ecosystem. 
Accounts were ranked based on Lissted’smethodology that looks at how prominent accounts are within this community. For example an account that is followed by a high proportion of the 952 accounts is likely to rank highly. 
The absolute number of relationships, or engagements, are not the only factors. Who they are from and the assessment of the strength of social signal indicated has a bearing, as well as whether an account has a wider potential for influence within the Twitter community as a whole.
Findings 
IBM’s own voice is the most prominent 
The majority of accounts that are influential over the community come from within. Two thirds of the top 300 accounts and 68 of the Top 100 relate to IBM corporate accounts or IBM employees. If we extend the definition to include IBM alumni (7 of the Top 100) this figure increases to 75%. 
Analysts are the most influential external group 
13 of the remaining 25 accounts in the Top 100 relate to analysts from firms such as Gartner, Forrester, Constellation Research and RedMonk, demonstrating the strength of influence these firms have on the community. 
Journalists are almost absent 
9 media outlets appear in the Top 100, with Techcrunch, Harvard Business Review and Wired magazine the highest ranked, but no individual journalistis ranked in the Top 200. 
Other Brands have limited reach within the community 
Only 1 brand, Twitter, appears in the Top 100 and only 4 appear in the Top 200. Avnet is one of these handful of brands which appears consistent with its position as one of IBM’s largest global technology partners.
35 
33 
13 
9 
7 
2 
1 
IBM Corporate 
IBM People 
Analysts 
Media outlets 
Alumni 
Other 
Brands 
Top 100 Accounts by Type
Top IBM Corporate accounts 
1 
2 
4 
5
Top IBM Personal accounts 
3 
8 
15 
17
Top Analysts Firms/Groups -Gartner 
10 
55 
228 
295
Top Analysts Firms/Groups -Forrester 
13 
79 
286
Top Analysts Firms/Groups –Constellation Research 
18 
58 
257
Top Analysts Firms/Groups -RedMonk 
37 
167 
199
Top Individual Analysts 
18 
20 
37 
55
Top Alumni 
35 
66 
71 
89
Top Media Outlets 
24 
26 
29 
33
Top Journalists 
239 
262 
273 
276
Top Brands 
100 
114 
142 
182

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Insights into the IBM Twitter Community

  • 1. Insights into the IBM Twitter Community
  • 2. Methodology This analysis is based on the Twitter relationships and engagement data of 952 accounts relating to existing IBM employees, IBM corporate accounts, IBM alumni and other members of the wider IBM ecosystem. Accounts were ranked based on Lissted’smethodology that looks at how prominent accounts are within this community. For example an account that is followed by a high proportion of the 952 accounts is likely to rank highly. The absolute number of relationships, or engagements, are not the only factors. Who they are from and the assessment of the strength of social signal indicated has a bearing, as well as whether an account has a wider potential for influence within the Twitter community as a whole.
  • 3. Findings IBM’s own voice is the most prominent The majority of accounts that are influential over the community come from within. Two thirds of the top 300 accounts and 68 of the Top 100 relate to IBM corporate accounts or IBM employees. If we extend the definition to include IBM alumni (7 of the Top 100) this figure increases to 75%. Analysts are the most influential external group 13 of the remaining 25 accounts in the Top 100 relate to analysts from firms such as Gartner, Forrester, Constellation Research and RedMonk, demonstrating the strength of influence these firms have on the community. Journalists are almost absent 9 media outlets appear in the Top 100, with Techcrunch, Harvard Business Review and Wired magazine the highest ranked, but no individual journalistis ranked in the Top 200. Other Brands have limited reach within the community Only 1 brand, Twitter, appears in the Top 100 and only 4 appear in the Top 200. Avnet is one of these handful of brands which appears consistent with its position as one of IBM’s largest global technology partners.
  • 4. 35 33 13 9 7 2 1 IBM Corporate IBM People Analysts Media outlets Alumni Other Brands Top 100 Accounts by Type
  • 5. Top IBM Corporate accounts 1 2 4 5
  • 6. Top IBM Personal accounts 3 8 15 17
  • 7. Top Analysts Firms/Groups -Gartner 10 55 228 295
  • 8. Top Analysts Firms/Groups -Forrester 13 79 286
  • 9. Top Analysts Firms/Groups –Constellation Research 18 58 257
  • 10. Top Analysts Firms/Groups -RedMonk 37 167 199
  • 11. Top Individual Analysts 18 20 37 55
  • 12. Top Alumni 35 66 71 89
  • 13. Top Media Outlets 24 26 29 33
  • 14. Top Journalists 239 262 273 276
  • 15. Top Brands 100 114 142 182