ExecutiveEdge 2015 is IBM's exclusive summit for IT executives, showcasing innovations in IBM Power Systems, storage, and hybrid cloud technology. Key announcements included a $1 billion investment in flash and software-defined storage, the introduction of the industry-first four-socket system, and a focus on enhancing customer experience through mobile and app innovations. The conference highlighted the urgency for businesses to adapt to rapid digital transformation and real-time data management demands.

1. ExecutiveEdge Edge2015
Las Vegas, Nevada
IBM Power Systems
Day One
May 11, 2015

2. What is ExecutiveEdge?
This is IBM’s exclusive two-day summit for IT executives
and leaders, featuring technology announcements,
customer success stories, and presentations by industry
leaders and IBM executives. The starring roles went to
breakthrough innovations from IBM Power Systems, IBM
System Storage, IBM z Systems, and IBM Middleware.
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3. Session:
ExecutiveEdge
Storage Overview
IBM announced $1 billion in investments on flash and software-
defined storage. “Storage is changing more than it’s changed
in the previous 30 years,” Eric Herzog of IBM Storage Systems
told the crowd. And getting the most from data requires storing
and accessing it quickly and cost-effectively. The plummeting
cost of flash storage makes real-time analytics possible; soon,
that feature will be a necessity.
Among new innovations announced at the conference are IBM
Spectrum Control Storage Insights, a SaaS solution for data
management in a hybrid cloud that lowers the cost of storage
by nearly 50 percent and that can be deployed in 30 minutes,
and Big Storage Technology, an Active Cloud archive service
for customers managing large amounts of data.
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Storage is changing
more than it’s
changed in the
previous 30 years.”
Eric Herzog
IBM Storage Systems
“

4. Session:
Digital Transformation:
Breaking Through
Thissessionexploredhybridcloud,whichletsuserscombine
mobile data, IoT, and legacy systems into an infrastructure
using PowerSystems analytics to turn disparate data into
actionableinsights.“Thetechnologizationanddigitalization
of all our industries is happening in real time,” said speaker
Tom Rosamilla, SVP IBM Systems. “The question we have
to ask ourselves is: Are we ready?”
IBM announced Power System E850, the industry’s first
four-socket system with flexible capacity and up to 70
percent guaranteed utilization; Power System E880, which
scalestoanunprecedented192coresandshowsideallinear
scaling capability up to that capacity; and IBM PurePower
System, which supports up to 12 times greater workload
density than select competitors—and has a virtualization
hypervisor with zero documented vulnerabilities.
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Inhi Cho Suh
VP, IBM Analytics

5. Session:
ExecutiveEdge: Creating a
Differentiated Client Experience
The new measure of success is the quality of your customers’ experience.
Thanks to mobile advances, today’s consumer wants speed, immediacy,
simplicity, and context. “If an app is taking too long to respond, I’m done
with it,” said Ross Mauri, SVP IBM Systems.
Having an app is not a
mobile strategy, and a lack of
infrastructure advances is any
company’s biggest roadblock to
app and mobile innovation. As Julie
Ask, a VP at Forrester Research,
noted, “Only 4 percent of
enterprises have the capabilities to
meet shifted mobile expectations.”
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Stephen Leonard
General Manager Sales
IBM Systems

6. ExecutiveEdge is all about IBM PowerSystems.
For more information,visit IBM Power Systems:
Welcome to the waitless world.
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