This brief infographic provides key insights into success IBM is seeing with the recently launched IBM Open Badge Program to promote IT skills development.

1. SHAREABLE
Badges can be displayed on
social and professional networking
platforms such as LinkedIn, Facebook,
Twitter, and other professional
organization sites
STACKABLE
Badges build upon each
other to tell the full story of an
individual’s skills and
accomplishments
IBM Open Badges
Leading the Industry!
IBM has launched an exciting new accreditation pilot program to attract, recognize
and progress individuals who contribute and participate in our ecosystem:
The IBM Open Badge Program
BADGES DEEPEN COMMITMENT TO IBM
87%
IBM BADGE
EARNERS:
Feel More Engaged
with IBM…
Motivated to Learn
More!
1 OUT OF 2
BADGE EARNERS
Have Earned Two or
More IBM Badges
A VALUABLE IT CREDENTIAL
IBM BADGE
CLAIM RATE
66%
INDUSTRY BADGE CLAIM RATE
Exceeding industry
Benchmarks!
IBM BADGE EARNER SURVEY – JULY 2015
92%
Increase in
Students
Completing IBM
Badged Online
Courses
IBM BADGE EARNER SURVEY – JULY 2015
Say the IBM Badge
is Important for Verifying Skills
70%
BIG DATA UNIVERSITY ANALYSIS – JULY 2015
IBM BRAND AND PROGRAM VISIBILITY
Every 10,000 IBM Badges Issued
THE VALUE OF IBM BADGES
Expand IBM’s Pool of
Industry Thought Leaders
Reach More Millennials
Improves Ability to Attract
and Progress talent
IBM Open Badges Producing Positive Results!
What is an IBM Open Badge?
Open Badges are digital
credentials representing skills
and achievements
VERIFIABLE
Each badge issued contains important
metadata hard-coded into the badge
image that links back to the issuing
authority, criteria, and evidence
Generates
7000 Badges
Already Issued!
PILOT PROGRAM BADGES ISSUED BETWEEN MAY 22 – Aug 17, 2015
WHAT BADGE EARNERS ARE SAYING ABOUT IBM’S OPEN BADGE PROGRAM
85%
Of IBM Badges Claimed Have
Been Shared to LinkedIn!
1.6 M
Potential
Views
"I find the badge program a great way of learning and hope more badge options will be
offered soon.”
"A truly worthwhile initiative that allows validation of my knowledge and skills. Way to
go IBM! Thanks."
"In a recent interview, this badge gave me a chance to elaborate about a learning
activity that helped improve my skills."
"More people are viewing my LinkedIn profile after adding the IBM badge to my list of
accomplishments."
IBM BADGE EARNER SURVEY – JULY 2015
33%
"IBM's success with Open Badges shows the IBM brand has real value in the
market as an IT accreditation.”
- Peter Janzow, Senior Director, Open Badges Lead, Pearson VUE
Visit ibm.biz/badging for more information
ibm.biz/badging
Who is Participating?
IBM Analytics – Big Data University
IBM Professional Certification
IBM Cloud – Bluemix
IBM developerWorks
IBM Global Training Providers
Ÿ
Ÿ
Ÿ
IBM Badges Recognizing Skills Across the Globe
IBM Badges
Claimed in
81 Countries
in Eight Weeks
Provides
Heat Map of
Nano-Skills by
Geography
2.8 M Potential Views
in Social Media
PEARSON VUE ACCLAIM METRICS – JULY 2015
PEARSON VUE ACCLAIM METRICS – JULY 2015