The document outlines plans for a university partnership program with IBM. It discusses objectives to register 30 universities within 5 years and become a top 100 employer. Personas of potential student and faculty partners are described. The plan proposes new objectives around research awards, software downloads and campus representatives. It introduces challenges to promote collaboration and real-world problem solving. New global strategies include branding, student competitions and faculty grants. Performance metrics focus on promotional activities and challenge participation levels.

1. on campus
the lunatics

2. logo digital brochure strategy plan logo digita
logo digital brochure strategy plan logo digita
logo digital brochure strategy plan logo digita
logo digital brochure strategy plan logo digita
logo digital brochure strategy plan logo digita
logo digital brochure strategy plan logo digita
logo digital brochure strategy plan logo digita
logo digital brochure strategy plan logo digita
logo digital brochure strategy plan logo digita
logo digital brochure strategy plan logo digita
logo digital brochure strategy plan logo digita

3. ’s objectives

4. to
30
registered universities

5. 5
in
years
100 universities

6. situation analysis
and challenges

7. Complexity not in top 100 competition
of offered companies with other
program to work for programs

8. target audiences
and personas

9. studentfaculties

10. name:

11. Kelly

12. Blondsworth
age:

13. 20
Occupation:

14. International

15. Business

17. marketing

18. major

19. in

20. Haas

21. School

22. of

23. Business,

24. UC

25. Berkeley

26.
student

27. name:

28. Brenda

29. Stewart
age:

30. 36
Occupation:

31. Associate

32. Professor

33. in

34. the

35. Computer

36. Science

37. department,

38. UC

39. Berkeley