The document discusses IBM's #SocialHRSuccess initiative to promote social media and networking within its human resources department. It highlights how HR has become a leader in social media usage at IBM, with over 25,000 hits on its weekly blog posts sharing examples of social HR. Some key accomplishments include tripling HR employees' social participation, creating customized learning and guidance for adopting social capabilities, and having three of the top six hashtags on IBM's internal social network in 2014. The initiative shows that mindset and culture changes around social media can help HR better serve clients and adapt to new ways of working.