1920s Lecture 3
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The document summarizes how the economy changed in the 1920s due to industrial innovations like the assembly line. Henry Ford revolutionized car manufacturing using standardized parts and the assembly line, greatly increasing productivity. This led to a boom in the automobile industry and the growth of related industries. Mass production also enabled installment buying, allowing more consumers to purchase new products. Overall, industrialization and mass production transformed the economy and society in the 1920s.
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Chapter 20 Commerce at Home & Abroad
Chapter Overview
· Dependable name–brand products were born and succeeded after successful advertising
· Material well-being of U.S. increased due to the new styles and number of products
Urbanization
· City life was more favorable than rural life at the turn of the 20th century
· Percent of Americans living in cities doubled between 1800 & 1840
· Doubled again between 1840 & 1860
· Doubled again between 1860 & 1900
· By 1910, nearly 10% of all Americans lived in Chicago, New York and Philadelphia
· All three cities had a population of mora than 1 million.
· Before 1860, urbanization resulted from the growth od interregional trade via the transportation revolution.
· Cities grew due to being primary transport, commercial and banking services foe expanding long-distance trades
· By the late 1800s, factories were largely in cities.
· People from abroad poured into cities – between 1860 & 1910 half of new city residents came from overseas.
· Industrial workers flocked to cities in the Midwest & south
· Bu 1910, the west and south produced half the railroad tonnage as the manufactures in the East produced.
· Once automobiles became common in 1910, large town & cities gained at the expense of small towns
· In 1920, cars delivered people to urban centers from distances that were hardly conceivable a few years prior.
Marketing & Selling
· Before the Civil War, stores were focused on processing sales rather than promoting sales.
· Advertising was limited to newspapers, a few national magazines & some outdoor signs
· Main purpose of ads was not to attract customers, but what was for sale and the location
· Cyrus McCormick sold his reaper “on time” – 20% down, and four months to pay
· Ed Clark of Singer Sewing Machines innovated consumer credit
· Most manufacturers sold directly to wholesalers who hired ‘drummers’ or travelling salespeople.
· Wholesalers bought goods from manufacturers – especially those in distribution based cities – offered seral lines of merchandise (think Target) while most focused on a single ‘ full line’
-full line example: hardware store; dress shop
Wholesaling
· From 1860 to 1900, full-line, dull-service wholesalers – who bought from the manufacturers and sold to retailers had little competition
· After 1900, these wholesalers started to have competition from marketing departments of large manufacturers
· Wholesalers sales increased between 1900 & 1920..
· But the proportion of goods they handled dwindled.
· Why did wholesalers decline?
· Emerging large-scale producers began adopting continuous process technologies
· Any interruption in the distribution of these products would cause an increase in production costs
Retailing
· The appeal of being able to buy all personal necessities in one stop grew
· The response was the department store
-First stop retailers included:
· Macy’s in New York
· Marshall Field’s in Chicago
· John Wanamaker’s in Philadelphia
· To accomplish a successfu.
Week four 1920s
1) The 1920s saw rapid economic growth in the US fueled by new manufacturing techniques like the assembly line and mass production pioneered by Henry Ford for automobile production.
2) This led to a consumer boom as products became more affordable, but the benefits were not evenly distributed, with rural areas and farmers facing difficulties.
3) Presidents Harding and Coolidge pursued pro-business policies and cut taxes and regulations to sustain growth, but several scandals erupted under Harding, while not all Americans shared in the prosperity of the era.
henry ford
Henry Ford was an American industrialist and founder of Ford Motor Company. He was born in 1863 and left home as a teenager to work in machine shops. In 1896, he completed his first car called the Quadricycle. In 1908, Ford introduced the Model T, making cars affordable for the masses. Ford helped grow the American middle class by paying workers $5 per day and established schools and museums. He dedicated his life to industrial pursuits and changed transportation and American culture and society through mass production of reliable, affordable cars.
A c 12 us chapter 12
The document provides an overview of post-World War I politics and society in the United States during the 1920s. It discusses the rise of isolationism, nativism, and the Red Scare. Labor unrest increased as unions faced challenges. The administrations of Presidents Harding and Coolidge favored pro-business policies and a hands-off approach to the economy. New industries like automobiles and airlines transformed American life while advertising played a growing role in the culture of consumption during this period of superficial prosperity.
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