Communicate iBeaken better in museums and heritage sites
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This slideshow explains how museums and heritage sites can communicate better what iBeaken is and how visitors can use it.
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Communicate iBeaken better in museums and heritage sites
- 2. communicate iBeaken (better) How to make visitors pick up more iBeakens in a museum or heritage site ?
- 3. communicate iBeaken better Communication is not an exact science : every place and every public is different.
- 4. the essentials ① show available network ② just QR labels are not enough ③ repeat invitation to connect ④ clusters are better ⑤ enable loyalty program
- 5. available network open wifi or closed network ? in both cases you need to show : • what kind of network e.g. : free wifi • SSID (= network name) e.g. : ‘museumwifi’ • password e.g. : ‘tHy667ih’, ‘no password’
- 6. QR labels just QR is NOT enough you must show : • value of the QR code e.g. : ‘video’ , ‘quiz’, ‘earn points’, languages • call to action e.g. : with a hand & smartphone scanning a QR code, ‘scan this QR code’ • more ways to access e.g. : NFC, URL, iBeacons, image recognition
- 7. repeat invitation repeat the inviation to scan wherever you can : • at the entrance of each room e.g. : ‘use your smartphone to view more information’ • at each new theme e.g. : ‘learn more about this theme by using your smartphone. • on each level e.g. : ‘this level features a new collection, use your smartphone to earn points’
- 8. clusters are better the more people download info in one movement, the better : • e.g. 1 cluster for 1 room • 1 cluster for 1 theme • 1 cluster for 1 level • 1 cluster for 1 period • 1 cluster for 1 artist • etc...
- 9. enable loyalty program the loyalty program engages and activates visitors : • build your own community • create a clear offer • drive people to your shop or venue • send notifications • make people come back
- 10. example museum call to action network : - wifi more ways to access : - URL - NFC value : - multi media - more info
- 11. example call to action network : - free wifi value : - collect points more ways to access : - URL
- 13. example heritage site call to action value : - languages - more info more ways to access : - URL - NFC network : - 3G - 4G
- 14. contact we’ll help you to be successful ! Call or email us : Jo Van Hove, founder jvh@ibeaken.com http://ibeaken.com +32 475 44 04 54 twitter : @ibeaken facebook : ibeaken