The document discusses the history and future plans of the Injury Board Association. It outlines major milestones in the association's development from 1996 to 2010, including establishing their online presence, growing their blog network and online communities, and shifting focus to social media and relationships. The document details the association's purpose and promotion strategies going forward, as well as plans to partner with Claris Legal Marketing for implementation including website development, social media campaigns, and legal industry publications and platforms. It closes with an analysis of changing the association's blog network name to better define content, minimize bias, and enhance contributors' identities.