Ian McCormack presenting on Tourism development at The Business of Fun 2011
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The presentation summarized Laois County's efforts to develop tourism. It discussed establishing a tourism officer and board, producing a strategy, and objectives like establishing Laois as an events destination. Examples of successful events were provided, like the Rose of Tralee finals, and support for local festivals. Current projects discussed establishing a garden trail and engaging a festival coordinator. Success was attributed to the tourism board's expertise, business and community collaboration, and relationships with tourism organizations.
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Ian McCormack presenting on Tourism development at The Business of Fun 2011
- 1. Tourism Development “The Laois Experience” Presentation by Mr. Ian McCormack A/Director of Services Laois County Council
- 2. Background • Operating from a low base • Recognising the importance of tourism for the economy • Core objective – achievement of a sustainable tourism product
- 3. Seeking to exploit our existing assets • Central location • Accessibility • Natural Environment • Built Environment
- 4. 23 Qualifying Roses on a visit to Bally fin House - June 2011
- 5. What did Laois do? • Appointed a full-time Tourism Officer • Produced a Tourism Strategy • Reconstituted Laois Tourism Board Ballintubbert House & Gardens
- 6. Objectives of Laois Tourism • Establish Co. Laois as premier events destination • Revamp Laois Tourism website/Facebook page • Publish quarterly newsletter • TV advertising campaigning promoting the county • Create an atmosphere, e.g., Bunting • Establish 4 subcommittees
- 8. Festivals & Events • Rose of Tralee Irish Regional Finals • Laois International Golf Challenge • World Street Entertainment Championships • Gordon Bennett Classic Car Run • Leinster Fleadh • Gospel Rising • Heartlands Car Rally • Support for local festivals – Durrow Howya & Scarecrow Festival, Stradbally Steam Rally, etc.
- 9. Civic Reception at Áras An Chontae for Roses, with Rosebuds & Escorts June 2011
- 10. Street Performance World Championships Portlaoise June 11th & 12th 2011
- 11. Gordon Bennett Classic Car Run 2011
- 12. Heartland’s Rally 2011 to Co. Laois June 11th & 12th
- 13. Gospel Rising May 6th – 8th Portlaoise
- 14. Current Projects • Calendar of events 2012 • Finalise Garden Trail Brochure • Business Development Plan for Festivals • Engage Festival Co-ordinator
- 16. Other Exciting Projects • Donaghmore Famine Workhouse Project • Slieve Bloom Biker Project • Tourism & Business Centre • Street Covering
- 17. Success....... • Attributable to: – Strength and expertise of the Laois Tourism Board – Co-operation from the local business community – Collaboration with An Garda Síochána, Civil Defence and the Local Authority – Active participation of community/voluntary groups – Good working relationships with Fáilte Ireland and Laois Partnership Company
- 18. Durrow Howya & Scarecrow Festival 2011 Stradbally Steam Rally