7. 90% of Adventure Travel is ‘soft’
adventure…
The ‘Hard Stuff’:
Rock climbing
Caving
Some ‘soft’ adventure elements:
Archaeology
Bird watching
Fishing
Walking
Cycling
Meeting the
locals
8. Economic Contribution of Activity
Tourism
High yield segment
Spend 45% higher than the
average overseas visitor
12. Trails Development in Mayo
Mayo – WALKING Capital of Ireland
Mayo County Walking & Cycling Strategy 2007
Integrated Tourism Planning – Access, facilities, networks
Trails Development Officer
13. Mayo County Walking Partnership Group
Sub Committee of Mayo County Development Board
Consists of representatives from the following :
• HSE West
• Mayo County Council
• Údaras na Gaeltachta
• Mayo Sports Partnership
• Fáilte Ireland
• Local Leader Companies
• Erris Beo
• Coillte
• Community Forum
• Chamber of Commerce
14. Role of Trails Development Officer
•
•
•
•
•
•
•
•
•
•
Coordinate the actions of the Mayo County Walking Strategy
Work in collaboration with Local Community Groups & local agencies
Liaise with local landowners regarding access
Identify funding streams / opportunities
Bundle and submit funding applications
Oversee projects from initiation to completion
Work with Tourism Organisations to promote all Mayo Trails
Publish information material – Brochures, Maps etc
Manage website and social media streams.
Attend Trade Shows
15. Trail Development in Mayo
Current Status - 130 Approved Trails
Including Linear and National Loop Walks
Trail Categories:
Woodland, Island, Greenway, Mountain, Coastal &
Nature
50% of Trails are Multipurpose
16. Types of Walking Trails in Mayo
•National Loop Walks - 30
•Long Distance National Waymarked Ways - 05
•Greenways - 05
•Slí na Slainte - 05
•Coillte Trails - 08
•Community Trails – 60
•High Level Walks
17. Key to success of trail
development in Co Mayo
1. Permissive Access
Agreement
2.
Insurance
3.
Partnerships
18. Maintenance of Trails
Current Situation:
- Local RSS / TUS & FAS
- Local Landowners who are in receipt of
payments in respect of the walks scheme
- Local Community & volunteers
- Local Authority Staff
19. The Burrishoole Loop Walks some remarkable sites and scenery
and special interest sites including Burrishoole Friary, Rockfleet
Castle and the Salmon Lake, Lough Fiach
Burrishoole Abbey
Rockfleet
Castle
Lough Fiach
Landscape Photography by Images of Mayo (Eamonn McCarthy)
20. Mulranny Loop Walk
“One of the most beautiful short walks on this Island”.... The Independent
Bellacragher Bay from Crúcarragh, Cortún in the distance – Mulranny Loop Walk
Old Irish Goats
Trawoughter Bay
31. Walking – Offers huge tourism opportunities
Mulranny Walking Weekend Nov 2010
Castlebar 4 Day walks
Burrishoole Walking Festival
Old Irish Goat
32. Walking Festivals &
Events
•
•
•
•
•
•
•
•
•
Castlebar International 4 Day Walks – 4000
Croagh Patrick Heritage Trail Walking Festival – 600
Achill Walking Festival - 1500
Mulranny Walking Weekends -1000
Westport Walking Festival – 700
Burrishoole Walking Festival – 700
Foxford Walking Festival - 500
Claremorris Walking Weekend – 200
Mayo in Motion Promotion - 1700
Annual Walking Festivals & Events currently attracts up to 11,000 participants annually.
33. Adventure Activity Events
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
West of Ireland Womens Mini Marathon - 4000
Gaelforce West – 3000
Sea to Submit – 1500
Ballina Salmon Run Triathlon – 700
Race to Glory - 700
Blacksod / Kilmore Triathlon - 600
Harlequinn Duathlon - 700
The Moy Half Marathon – 500
Mayo Pink Ribbon – 500
Humbert Challenge – 300
Great Western Greenway 10k - 600
Achill Half Maraton -600
Clew Bay Half Marathon - 600
Land of the Giants Duathlon – 400
Ballinrobe Duathlon - 400
Louisburgh Half Marathon – 600
Adventure Activity Events currently attracts up to 16,000 participants annually
34. National Policy Framework - Cycling
• A Strategy for the Development of Irish Cycle Tourism - Sustrans
(Failté Ireland, 2006)
• Smarter Travel – A Sustainable Transport Future 2009
• National Cycle Policy Framework 2009
• National Cycle Network Scoping Study 2010
• Mayo County Development Plan 2008-2014
35. European Cycling Tourism
Value of European
Cycling tourism:
€54bn
Cycling tourism is particularly popular in Mainland Europe – a key market
for growth.
Key Markets – UK, Germany, France, Holland
Lucrative - Average spend per cycle tourist: €353 per trip
EuroVelo – Challenges and opportunities for sustainable tourism. European Parliament
37. Cycle Tourism
• A Strategy for the Development of Irish Cycle Tourism - Sustrans
(Failté Ireland, 2006)
NATIONAL CYCLE NETWORK
CYCLE HUB TOWNS
OFF ROAD FACILITIES
38. Sustrans Report
RECOMMENDATIONS FOR WEST
• CYCLE HUBS:
Westport, Achill, Clifden
• LINEAR CYCLE ROUTES:
Galway – Sligo
• GREENWAY DEVELOPMENT:
Westport Town / Quay
Westport / Achill
43. Belmullet Cycle Hub
Ceide Fields
Ballina
MAYO
NATIONAL PARK
Achill Cycle Hub
NATIONAL MUSEUM
Westport Cycle Hub
Killary / Westport Route
Dephi
Clifden
46. -
-EDEN&
-
-The-Great-Western-Greenway-
Greenway Innovation
Key Features
•
Unique Class Walking & Cycling Facility
•
World Class Holiday Attraction
•
Smarter Travel Eco corridor
•
Unique PARTNERSHIP with local landowners & Business
•
Enabling platform for innovation, regeneration and enterprise
•
National Success Story – first Greenway in Ireland
•
Tremendously popular – 145,000 users in 2011
48. The Midland
-EDEN&
-
-The-Great-Western-Greenway-
Great Western Railway
•
Built under the Light Railways (Ireland) Act by Arthur
Balfour, Chief Secretary for Ireland
•
New railway would assist Fishing and tourism
industries, combat unemployment and poverty which
was rife in the West of Ireland.
•
At construction peak in 1891 there were 1,313
employed who laid 7,000 tons of rail
Newport Tunnel
Arthur Balfour
Newport Viaduct
Railway Workers
49. -
-EDEN&
-
-The-Great-Western-Greenway-
•
The railway was built by Robert Worthington
for £110, 000 and opened in 1894
•
The line has impressive engineering (tunnels
and viaducts) and passes by some of the most
idyllic scenery in Ireland
The railway facilitated the decline of the areas
population and closed in 1937.
•
Newport
Tunnel
The
Washing
Pool Bridge
Bunahowna
Newport Viaduct
Westport Viaduct
60. Users on Great Western Greenway
140000
120000
100000
80000
PEDESTRIANS
60000
CYCLISTS
40000
20000
0
2010
2011
2012
61. User Profile
(based on survey of 700 users)
• All Age categories (38% in 31-49 age bracket)
• Predominantly Cyclists (78%)
• Origin: (Ireland 84%, Overseas 16% (UK 9%)
Ireland - Mayo (30%), Dublin (25%)
• Very popular with families (60%)
• 54% hired bike
• Average daily spend €62/person/day
66. -
-EDEN&
-
-The-Great-Western-Greenway-
New Businesses & Creative Services
Electric Escapes provides packaged guided tours around Clew Bay combining culture,
food and activity experiences
Investment: €5.7m
User Numbers: 175,000 users in 2012
Economic Benefit: €7.2 million to local
economy (€2.8m - overseas visitors
Employment: 38 New Jobs & supporting
56 existing jobs.
67. New Business & Creative Industries
The Blue Bicycle Tea Room,
Newport town
68. New Business & Creative Industries
The Greenway Café,
Mulranny
69. New Business & Creative Industries
Yvonne’s Cottage,
Rosturk, Mulranny
71. New Branded Products
”The Greenway has become
such a part of Kelly's Butchers
that we've created a new
pudding just for it… Kelly's
Greenway Pudding“
Seán Kelly, Kelly’s of Newport
73. Great Western Greenway
National & European Awards
• EDEN - 2011 recipient of the International European
Destination of Excellence award.
• LAMA – 2012 winner for best Recreational Facility
• LAMA – 2012 winner for best Tourist Attraction
• LAMA – nominated for Council of the Year
• Meitheal Award Winner 2012 – Great Western Greenway
Landowners
• The Irish Times InterTradeIreland Innovation Category
Award Winner 2012.
• CIWEM – 2012 Irish Environmental Award (Chartered
institution of Water and Environmental Management
• Exemplary Initiative Award by the European Greenways
Association
74.
75. LAMA AWARDS - 2012
Irish Times Innovation Award -2012
Irish Times Innovation Award -2012
76. -EDEN&
-
-
-The-Great-Western-Greenway-
Greenway Destination - Strategic Marketing Plan
2013
2012
2010
Marketing Plan
2011
France
NI / UK
Germany
Market
Ireland
Great Western Greenway
Number
Project Type
Mulranny Futures / Tourism / Environmental Groups
●
●
●
●
Comments
2011 - 2013
MKTG 0 Marketing;
MKTG 1 Develop Walking Brochure
MKTG 2 Great Western Greenway Opened & Launched
MKTG 3 Develop Walking weekends off-season
MKTG 4 Links Between Local Businesses
MKTG 5 Christopher Somerville Walking Guidebooks
MKTG 6 Irish Times Go Magazine
MKTG 7 Outsider Magazine
MKTG 8 Outsider Website
MKTG 9 Email Walking Groups
MKTG 10 Place Walking Brochures in Tourist Offices
MKTG 11 Link with Co Council walking officer
MKTG 12 Link with Failte Ireland & Tourism Ireland
MKTG 13 Promote Walkers welcome with Failte Ireland & Tourism Ireland
MKTG 14 Develope a charity event in the domestic Market
MKTG 15 Deveope a charity event for the foreign market
MKTG 16 Launch a new Mulranny website
MKTG 17 Lonely Planet Website & Guidebooks
Clew 18 Develope links and advertise withinBlack Pudding
MKTG Bay Oysters and routes from Galway & Knock Airports
●
● Developed as a marketing tool to promote walking in area.
Off road cycling trail.Presently from Mulranny to Newport
●
Increase tourism to the area during off season
● Essential to enhance tourist stay in the area. Ongoing
●
● Feature in this guidebook as an attractive walking destination
●
● Link with Anna Connor so to develope and advertise as walking
●
● To benefit from the previously mention strategies develpoed by
●
● Develope a charty walk in aid of Croi in 2011
●
● Develope a charity walk in aid of uk and european charity
●
Greenway and goats are good story for this magazine
Aug/Sept Issue (walking based) 1/4 page advert
1 Months (aug) advertising on outsider.ie & spoke.ie
Email Walking groups Mulranny Walking brochure
Distribute current walking brochure
Is a walkers welcome destination so promote this on both
●
Advertise on and create vital links within community & tourism
Advert in both as this will benefit the international market
Broaden knowledge of area to potential visitors
83. Mayo in Motion Promotion
• Walking Leader Training
• Walking & Clycling Leadership Training
• Engage with local groups in terms of organising
both walking & cycling events.
• Nordic Walking Demonstrations
• Fit walking Clinics
• Walking Seminar
• Feature some of the local trails now available
• Promote www.mayotrails.ie
96. The Blue Way
Stills
A trail along the coastline that links water recreational
activities.
These include; kayaking, snorkeling, surfing, stand up
paddle boarding, sailing, fishing
A Brand and product to marketing Ireland as a world
class destination to experience water trail
Variety of marine life and experiences
Variety of historic and culture experiences
100. Contact Details:
Anna Connor
Walking & Cycling Development Officer
Mayo County Council
Cedar Building
Moneen
Castlebar
Co Mayo
Tel: 094 9047545
Email:
aconnor@mayococo.ie
Web:
www.mayotrails.ie
