Ian Thomas Howard is a Deputy Editor - Interactive based in the UK with over 10 years of experience in broadcast media and digital roles. He currently manages a team of seven at ITV Breakfast where he launched two new sites and oversees digital content. Previously he held roles at GMTV as Video and Social Network Manager and New Media Content Producer where he conceived the successful GMTV Diet Club. He has a BA in English and Media Studies from Staffordshire University.

1. Ian Thomas Howard
85 Upland Way
Epsom
Surrey KT18 5SN
United Kingdom
+64 (0)7792 060712
ianthoward@gmail.com
DOB 14th September 1979
Employment Experience
ITV Breakfast - Daybreak and Lorraine
March 2010 - now
Deputy Editor - Interactive
• Scoped and launched two new sites on the ITV.com platform to complement the
multi-million pound launch of the on-air shows Daybreak and Lorraine
• Work alongside marketing, branding, commercial, design, development and editorial
stakeholders to create relevant and on-brand digital offerings
• Manage a team of seven production staff to ensure extension of the Daybreak and
Lorraine brands beyond the on-air output
• Sit on the parent company’s (ITV) Daytime Editorial Board responsible for the
strategic direction of ITV’s Daytime programming and digital content
• Pitch multi-platform 360 degree strands to programme executives and editors
• Creating total value by commissioning content with tie-in to on-air editorial output
• Responsible for ensuring in-programme and cross-network promotion for digital
offerings including commissioning promotions, on-screen graphics and in-
programme VTs and presentation
• Use third party newsletter technology to send e-letters and email alerts to a database
of 850,000
• Ensure the content across the site is timely, accurate, reliable, clearly presented and
fully discoverable through the implementation of SEO
• Manage the ITV Breakfast output on off-portal sites including social networks such
as Facebook and Twitter to increase referrals and brand exposure
• Working with third party technology suppliers such as KickApps, Pluck, Digital
Jigsaw, Poll Daddy and Cover It Live to provide an exceptional interactive toolkit for
the digital output
• Commissioning bespoke interactive content such as games, picture galleries,
interactive tests and quizzes and surveys to increase the stickiness of the digital
content
• Identifying key growth areas and allocating design, development and editorial
resources accordingly
• Work alongside commercial teams to ensure optimal promotion of revenue-
generating affiliates tied to editorial content
• Highlighting and forging relationships with new potential partners
• Strive to maintain a fun working environment for the Interactive team that allows for
creativity and innovation within a professional and efficient framework

2. GMTV
2005 - 2010
June 2008 – March 2010
Video and Social Network Manager
• Wholly responsible for GMTV’s online video offering from technology to output to
reporting - including KPI targets, budget considerations and revenue reporting
• Highlighted syndication and marketing opportunities to extend the GMTV brand
off-portal
• Managed design and development resources to deliver varied projects including
microsites, video players, off-portal sites and site-wide architecture and navigation
• Liaised with programme teams to extend on-air themes to an online environment
providing value-added content for the GMTV viewer
• Conceived and managed the GMTV Diet Club - a consistent, interactive and
personalised accompaniment to GMTV’s weight loss strands attracting over 150,000
sign-ups within two months
• Identified, executed and maintained beneficial syndication partnerships – these
include YouTube, Bebo, Blinkx, PA, Facebook and MySpace with specific KPIs
including reach, referrals and revenue
• Oversaw the production of extended-hours content transmitted online immediately
after broadcast e.g. webcasts, performances, on-location interactive shows etc
• Scoped and established an integrated user generated content service to budget
and deadline
• Worked closely with interactive sales team to increase total value creation
• Sat on the Compliance Board along with Head of Legal Affairs, Head of New Media
and Deputy Editor of Programmes to ensure business-wide adherence to OFCOM
and PPP regulations
• Championed a business-wide move across to new broadcast technology through the
implementation of Avid systems
• Scoped, designed and fitted a web specific studio within budget for the production
of bespoke online video content and trained interactive staff on all production
work flows
• Commissioned and self-shot high quality video content
• Kept across all emerging technologies and platforms to ensure GMTV made full use
of all available spaces including smart-phones and web 2.0 applications
February 2006 – June 2008
New Media Content Producer
• Created and managed value added content to budget and within brand guidelines
May 2005 – February 2006
Interactive Journalist
• Pioneered a Celebrity Exposed “shot-for-mobile” product involving interviewing
celebrities and cutting a 90 second clip to be sent to mobile networks
• Sourced stories and produced original accurate copy for the GMTV website

3. Visual Magic
2005
Assistant Producer
• Researched, scripted, shot and edited original EPK packages for corporate clients such as
Sony and Gizmondo to strict deadlines dictated by industry trade fairs
Gamer.tv (TWI)
2002 – 2004
Researcher/Assistant Producer
• Worked on Gamer.tv, a weekly half-hour entertainment show based on the world of video
games, and Game Sauce, a magazine show aimed at a teenage audience
Time and Leisure Magazines
2002 – 2004
Freelance Features Writer
• Researched and wrote independent features printed in a series of monthly publications
distributed throughout South London with a readership of 110,000
Education
Staffordshire University
1999 - 2002
BA (Hons) English with Media Studies
• Upper Second Class degree with Honours - First Class dissertation
King’s College London
1998 - 1999
BSc Physiotherapy
• Completed and passed the first year of study at upper second class standard
St. John’s School, Leatherhead
1993 - 1998
• A-Levels: Maths, Chemistry and Biology at grade A
• GCSE: 7 subjects at grade A or A*, 2 subjects at grade B
Additional Skills
• Advanced Personal Trainer (REPs registered)
• PADI Divemaster
• A keen, though as yet undiscovered, screenwriter
• Captained football, cricket and tennis 1st teams at school and continue to play all sports
• Have run the London Marathon
• I have extensive travel experience including a year around the world (2004-2005)
• BBC Children in Need’s mascot “Pudsey Bear” for a range of charitable functions
References available upon request