Jeff Edwards cv 2022

1. JEFF EDWARDS / SENIOR INTEGRATED PRODUCER
jeffedwards.com.au / +61 431 759 357 / munroarthur@gmail.com
ABOUT
As a senior integrated producer, Jeff applies his broad industry knowledge, with a global network of collaborators, to
deliver award winning creative on behalf of the clients and creative teams he works with.
With an honours degree in Design Management and over 15 years experience in creative services for top-flight agencies
both in Sydney and London, Jeff has established a reputation of exhaustive creative problem solving, astute financial
planning and absolute excellence in delivery output.
EXPERIENCE
The Kinetic Agency
Senior Integrated Producer
2017 – Present
• Contracted to join integrated agency Sibling following the merger of Moon
Communications and Pulse to work solely on the Westfield account
• Independently produced all their social, PR, on-screen and in-centre content,
focusing on primary brand campaigns for SS15, AW16 and Christmas 2015
• Invited by Bauer Media to oversee co-productions between Bauer and Sibling to
help moderate multi-disciplinary productions during the pre-production phases
and on-set facilitation
• Recognised by the Director of Marketing for Westfield Group for the ‘outstanding
work’ undertaken during 2015 – one of only two Sibling employees to be awarded
Sibling / WPP
Content Producer
Freelance
2015 – 2016
DDB Sydney
Senior Content Producer
Contract
2016 – 2017
• Responsible for integrated production output across the entire business group
• Report directly to Group Managing Partners
• Ensure margins are maintained across all projects and campaigns
• Up-skill agency staff with best industry practices
• Worked closely with leadership team to create and launch the global brand
Lyre's Non-Alcoholic Spirits in the new burgeoning category
• Produced a variety of broadcast and social content across their marquee accounts
Westpac, Volkswagen and McDonalds
• Initiated Henkel's first piece of locally produced content for their detergent brand
FAB, which set a bench-mark globally on how Henkel produce high value creative for
their social channels
• Facilitated the coordination and execution of several multi-disciplinary productions
across the group’s PR, digital and mainstream subsidiaries

2. Harteffect
Production Director
Sydney + Toronto,
Canada
2012 – 2014
Clients
• Oversee entire production output for Canon’s national below-the-line marketing
activity including their online and on-premise content; retail activation, path-to-
purchase, trade marketing and their annual roster of consumer events
• Initiated cloud based creative workflow system TrafficLive to schedule teams,
record timesheets, track milestones and minimise cost creep
• Responsible for a team of six across creative and production, including
recruitment, training and retention. Reported to CEO
• Canon, UBank, Coles, Unilever, Suncorp, ICAA, RBC, Avanade
One For All
Project Manager
2006 – 2008
• Project Manager
303Lowe
(previously Lowe Hunt)
Print Producer
2004 – 2006
• Print Producer
• Account Manager
Direct Marketing Practice
Account Manager
London, UK
2002 – 2004
Freelance
2001 – 2017
WiTH Collective
Host
BWM Dentsu
Publicis mojo
BMF
M&C
MercerBell
• Senior Content Producer
• Senior Content Producer
• Senior Integrated Producer
• Creative Services Manager
• Production Manager
• Traffic Manager
• Account Manager
• Responsible for entire agency production output across integrated media channels
including social content, broadcast, digital, radio, experiential, activations and
ambient. Reporting directly to ECD and MD
• Agency moved from #15 to #5 on the Campaign Brief creative agency rankings
during tenure and in 2014 won Epica Advertising Agency of the Year and
Independent Agency of the Year
• SBS Broadcasting, Glassons, Subaru, Fairfax, Rabobank, Ricoh Printers, Cisco
Clients
Joy / Razor Group
Senior Integrated
Producer
2008 – 2010 (US Sydney)
2014 – 2015 (Joy)

3. EDUCATION
Surrey University
Guildford, UK
1995 – 1998
• Bachelor of Arts – Design Management – Class Honours (2.1)
Westcliff Boys Grammar
Westcliff-on-Sea, UK
1987 – 1994
• Advanced Level Art (A), Geography (B) and Geology (C)
Membership • Trade Member of the Australian Institute of Professional Photography
CORE COMPETENCIES
• Over 12 years content production management experience across all media channels
• Broadcast & social content production implementation
• Art buying implementation
• Brand activation and PR implementation
• Creative services, traffic workflow and processes; resourcing and procurement
• Digital & print production implementation
• Creative agency team dynamics; employee training and mentoring
• Industry software and tools; financial reporting and cost analysis: BCC AdSystems, Pegasus, TrafficLive,
Mediamind, Adstream, Dubsat, Adonline, Umbraco, Business Catalyst and Campaign Monitor, Adobe CC Suite
and Microsoft Windows
DEMONSTRABLE PRODUCTION SKILLS
• Broadcast, content and radio facilitation: pre & post production, talent, permits, licensing, CAD, dispatch
• Post-production studio management
• Art buying: pre & post production, BUR licensing
• Online content production: web and app development, UX/CX, video, rich media, HTML, CMS, DPS
• Print & press production: web / offset / digital and publishing reproduction, OOH, dispatch
• Direct marketing production: eDM, DPLE, finishing, distribution
• Events & activation production: logistics, permits, execution
• Music production: composition, publishing, licensing
• Illustration & Animation: 2D and 3D animation, VFX, animatics, cinemographs, animated gifs
DEMONSTRABLE MANAGEMENT SKILLS
• Team leadership
• Client management
• Supplier management
• Budget planning and management
• Project and workflow management
• Recruitment and team training
• Establishment of operational standards and processes
REFERENCES • Available on request