Dhaval Indravadan Modi has over 20 years of experience in content management, digital marketing, and television programming. He received post-graduate and diploma qualifications in philosophy and computer technology. Most recently, he worked at Tata Teleservices managing websites, digital marketing strategies, and online campaigns. Prior to that, he held programming roles at IOL Netcom, ZEE Telefilms Ltd, and a city-centric television channel, where he produced content, planned schedules, and executed special events.

1. Dhaval Indravadan Modi
107, Sai Shraddha Towers, Komal Tank, Devidas Road, Borivali (West), Mumbai- 400 092.
Cell : +919820247457 / +919920247457 Tel: 022-28922793; e-mail: modidhaval@hotmail.com
Professional Qualification: Post Diploma Course in Animation, Bhagubhai Polytechnic (1997)
Diploma in Computer Technology, Board of Tech. Education, Maharashtra (1990)
Academic Qualification: Post Graduation (M.A.) in Philosophy from Tatwajnan Vidhyapeet, Thane (1995)
Work Experience :
Managing Web portals and Content of various projects at Tata Teleservices Limited since December 2008,
Responsible for Digital Marketing activities of Tata Docomo enterprise products
http://www.tatadocomo.com/business/
• The display of products and brands strategy of a business include promotional efforts made via
Internet, social media which includes SEO, SEM, SMM to create inorganic expansion through various forms of
online activities mainly for Brand Building, Lead Generation & Customer Acquisition.
• Promotions / updates of enterprise products of Tata Docomo through Online platforms like LinkedIn,
YouTube, SlideShare etc.
• Get the creatives done with the help of agencies like Banners, images, info-graphics etc., copy writing of
Whitepapers, Case Studies and Blogs with brand packaging.
• Planning and execution of online campaign as per requirement from the Product Team, includes e-mail
activities, cross promotions and updating posts on social media platforms etc.
Launched B2B web portal www.tatab2b.com having features such as Market Place, Business Services, Connect &
Collaborate etc.
• Overseeing the writing, editing, updating and placement of content on websites and corporate intranets.
Ensuring the website content meets the requirements of business units and fulfills the needs of website
users.
• Co-ordination with Web Designers and Web Programmers / Developers on website design and capabilities.
• Managing the team of Customer Support
Launched web portal www.digitalmumbai.in, having no. of verticals such as News, VOD, Entertainment, Shopping,
Gamming etc.
• Overall content management and responsible for UI (User Interface) of the portal.
• Assortment of content received from various content providers (News, Entertainment Videos, Games etc)
• Track of content to be uploaded on the portal, keeping the interest of user in mind, in terms of freshness,
stickiness of the same.
• Promoting new arrivals of content on the portal.
• Content alliances for the web portal and IPTV
- Partnered with content providers UTV, HS 18, Web 18, Alliance (NDTV) Lumiere, Zoom etc.
• Evaluation of new Programmes, Pilots & Proposals.
• Planning and get the development done for innovations and eye-catching look to increase the page views
and stickiness of the portal.
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2. Manager Programming, IOL Netcom (India’s First IPTV service provider), Oct ‘07 to Dec ‘08.
• Overall production in charge
• Evaluate new Programs, Pilots & Proposals
• Handled 3 music , 1 lifestyle and 2 Movie channels
• Handled a team of Editors, Graphic designers, Producers and Executive producers
• Responsible for FPC Planning, Scheduling and Finalizing
• Responsible for overall look and feel of all channels
• Ideation and new program Development
• Head – Special and Event based programming
• Reporting directly to Sr. VP Content
Manager Programming, ZEE Telefilms Ltd, August 2000 to August 2007
• Producing content including planning, pre-production, filming, post-production scripting and scripting (where
needed),
• Ensuring high quality, creatively executed productions with effective shooting/editing/scripting (for promos)
• Scripting developing and execution of promos on a daily basis for daily soaps and Movies
• FPC Planning, Scheduling and Finalizing
• Co-director of in-house program- MEHFIL (3 Camera Set up)
• Executive Producer for 7 weekly and 7 daily programs
• Directed Special Events : Navratri - direction of 7 cam set up and entire post-production
• Directed Special Events : Gujarati Stage and Screen Awards
Manager Operations, In Mumbai (City centric Television Channel), June 1995 to July 2000
• Preparation of final transmission log of Programs, promos, and other on air commercials
• Inter department coordination for smooth flow of transmission
• Video Editor for Daily News show (Hindi and Marathi)
• Scripted and produced features for Weekly News show (Hindi and Marathi)
Computer Proficiency :
• Microsoft Office and Microsoft Windows XP, PowerPoint etc.
Technical Proficiency :
• Cut-to-cut linear editing, NLE systems viz. Edit – 6, Pinnacle Pro, Adobe Photoshop(Basic level)
Languages Known :
• Gujarati, English, Hindi, Marathi and Sanskrit
Reference :
• Available on Request
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