According to research by Dr. Paul Nutt of Ohio State University involving hundreds of organizations, around half of business decisions fail for several key reasons: 1) About one-third are driven by ego rather than objective factors, 2) Nearly two-thirds of executives fail to explore alternatives once they make up their mind, and 3) Eighty percent of managers push decisions through by persuasion or edict rather than the actual value of the idea. The document advocates having a transparent decision-making process that thoroughly considers all angles and viewpoints to increase buy-in, acceptance, and the likelihood of making the right decision.