Most strategies fail to get executed because the people charged with execution don't buy the strategy or don't understand it. Changing this will revolutionize your business.

1. Could you describe your strategy
in 6 words?

2. © Ian Berry. All rights reserved worldwide.
Ernest Hemingway
believed the following were
6 of the best words he ever wrote!

3. For sale:
Baby shoes,
Never worn.

4. Who areYou?
Could you tell
the story of you
in six words?
Building on Hemingway’s words
my friend and colleague KwaiYu
asked these questions on LinkedIn
© Ian Berry. All rights reserved worldwide.

5. © Ian Berry. All rights reserved worldwide.
Kwai received some
extraordinary responses
and got me thinking.

6. Could you describe your strategy
in 6 words?

7. I’ve since helped several
clients to really sharpen their
strategy and increase the
likelihood of execution
by narrowing strategy down
to six words.
(or at worst a sentence!)
© Ian Berry. All rights reserved worldwide.

8. Here’s mine
valuable
relationships
lead to
valuable clients.
© Ian Berry. All rights reserved worldwide.

9. I consider strategy
to be the compass
that guides our
decisions, and
execution the map.
© Ian Berry. All rights reserved worldwide.

10. Imagine if you asked your
employees: What is the
company’s strategy for growth?
And they could give an answer in
a sentence that they believe in!
© Ian Berry. All rights reserved worldwide.

11. And imagine too if they had
their piece of the execution map
on one page.
PS they can! I’ve helped 1000’s to do so.
© Ian Berry. All rights reserved worldwide.

12. How would you describe your
strategy in 6 words?

13. If you’d like some help
please give me a shout.
www.ianberry.biz
+61 418 807 898
© Ian Berry. All rights reserved worldwide.

14. The folk at six word memoirs
are doing some great stuff too.
www.sixwordmemoirs.com