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The Age Of Conversation

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Washington, DC, Direct Marketing Association (DMA) Keynote - October 2007

Published in: Business, Career
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The Age Of Conversation

  1. 1. The Age of Conversation Valeria Maltoni
  2. 2. Why?
  3. 3. Customer Board CEO General Counsel CFO VP, HR EVP, Sales EVP, Marketing EVP, Operations VP, Sales VP, Marketing VP, Operations EVP, Consulting Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Director Manager Assistant Director Manager Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Director Manager Assistant Staff Staff Staff Staff Staff Staff
  4. 4. Customer Customer Customer Customer Customer Customer
  5. 7. What
  6. 8. Company Employees Customers
  7. 10. Direct = Approach response % sales Lifetime $$$
  8. 12. How
  9. 13. It has to be you
  10. 14. Talk with
  11. 15. Learn
  12. 16. It’s about them
  13. 17. ROI = Return on Involvement
  14. 18. The Age of Conversation Valeria Maltoni

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