Make Your Web Site Sticky Ppt

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Marketing Profs B2B Forum in Boston, MA. June, 2008.

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Make Your Web Site Sticky Ppt

  1. 1. Make your Web site Sticky: 10 new ideas for B2B marketers Valeria Maltoni, Director, Marketing Communications, SunGard Availability Services
  2. 2. Finding stuff 75% vs. 60%
  3. 3. engaging succinct make it easy
  4. 4. Who?
  5. 5. Be kind, for everyone you meet is fighting a great battle.” -Philo of Alexandria
  6. 6. Give
  7. 7. Get attention reputation
  8. 8. Content
  9. 9. Testimonials Feedback
  10. 10. Listening
  11. 11. Tell more story
  12. 12. Avg. page size Avg. # objects 312K 49.9 25.7 93.7K 233% [WebSiteOptimization.com - Source: Domenech et al 2007, Flinn & Betcher, 2008] 2003-2008
  13. 13. Never mistake motion for action.” - Ernest Hemingway
  14. 14. Adding value
  15. 15. Example of news area industry terminology
  16. 16. Example of using RSS
  17. 17. Appearances matter
  18. 18. The future 1/3 - editorial 1/3 - community 1/3 - marketing
  19. 19. Recommended

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