The document discusses the changing landscape of digital and interactive marketing in Europe. It notes that the audience is becoming more active and engaged online. IAB Europe represents over 90% of the digital revenue share across Europe and aims to promote the growth of the digital industry through lobbying, setting standards and best practices, and public relations efforts. The size of the digital and interactive media market is growing rapidly, projected to increase by 40% between 2007 and 2008.

1. IAB Europe Amsterdam - April 2009 « The Voice of the Digital and Interactive Industry at National and European level representing over 90% of all digital revenues » How the European Digital and Interactive Marketing Industry is Shaping up And Where the Future Growth Lies

2. VISION THE WORLD OF MARKETING IS CHANGING

3. From a passive audience…

4. … To an active user

5. The ad model is changing dramatically Source: Financial Times

6. Internet its not only a new media, it has become the place to interact with brands.

7. Things have changed and we need to think in a new model.

8. Where are we going to?

9. Technology is integrated. Everything´s connected.

10. There´s no more separated media.

11. There´s no poor lone some cowboy anymore…

12. Because its not about being interactive…

13. … Its about being digital.

14. We have the opportunity to lead the change.

15. Into the digital world.

16. Internet Interactive Digital The world is changing We are changing We want to lead the change

18. STAKEHOLDERS DIGITAL AND INTERACTIVE MARKETING

19. Convergence towards Digital Advertisers Publishers Media Agencies Service Providers Creative Agencies Sales Houses Broadcasters Mobile Operators . . . . . Media Owners Social Platforms

20. NATIONAL MISSION DIGITAL EMBASSIES DELIVERING SERVICES

21. Promoting and Developing the digital and interactive market

22. EU PRIORITIES IAB EUROPE 2009-2010-2011

24. TERRITORIES IAB EUROPE

26. THE SIZE DIGITAL AND INTERACTIVE MEDIA

27. 2007, AdEx IAB Europe source 2007, Warc source 2007, AdEx IAB Europe source 2008, IAB Europe forecast 40% 23% ACTUAL FORECAST ACTUAL

28. CHALLENGE THE REGULATOR IS WORRIED

29. Control of data is becoming a hot topic

30. Balancing act Freedom Restraint

31. [email_address] and www.iabeurope.eu

32. Thanks!