20 Tips to Improve Sales on your Ecommerce SiteJosh Levine
Just returned from Surf Expo 2015 in Orlando, FL. The presentation, which was tailored to small businesses in the surf & skate industry, shares 20 practical tips to increase ecommerce sales based on our years in the trenches across multiple industries. (I'll be uploading video of presentation shortly)
Session Description:
20 Tips to Improve Sales on your Ecommerce Site
Speaker: Josh Levine, CXO and co-founder of Alexander Interactive
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers.
He’ll share tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
HOLY GRAIL OF E-COMMERCE CONVERSION OPTIMIZATION – 91 POINT CHECKLIST AND INF...cueblocks
Source : http://www.cueblocks.com/resource/holygrail-of-ecommerce-conversion-rate-optimization-91-point-checklist.php
An Easy-to-implement 91-point checklist for E-commerce Conversion Rate Optimization - Many are calling it the hottest resource for E-commerce conversion optimization on the Internet.
A Giant ready-to-print Infographic for your workplace -
Put it on your wall and you will never miss a thing related to a store's conversion rate.
You will learn:
> How to know your customers and take guessing work out of conversion rate optimization
> Things that you can show on your home page to improve your store's conversion rate
> How to build navigation that your visitors will keep thanking you for
> How to improve your product search to convert more visitors into customers
> Things that your customers want to see on your product pages
> About Checkout usability issues on your store that might be turning your customers off
> How to break-down user experience into actionable touch points
> Information useful to your visitors and make your store stand out from its competitors
> Things you must do today to increase your page load speed
> Tips from UPS on how to handle shipping to make people order with more ease
> How to use customer re-targeting to convert visitors who leave your store without taking an action
And that's just the tip of the iceberg. This eBook will not only give you the much needed 'big' push but also a road map towards making more profits from the same amount of traffic.
The ELEPHANT IN THE ROOM
I can’t understand why a manufacturing brand would not arm their retail customers with sales and marketing materials that define their mission, vision, product attributes and more, to position and differentiate their products from the commoditization of everything in this industry. By commoditization, I mean that the primary brand platform out there is SALE with some differentiation by using the words Anniversary, Warehouse, Liquidation, Labor Day, etc., before the word SALE. The result is that industry brands and their products have become largely undifferentiated in the minds of consumers. And, industry manufacturers have allowed this to happen by not promoting their brand equity.
https://www.social4retail.com/do-industry-brands-matter-pointcounterpoint.html
A quick review of the recently born Swarovski subbrand: Lola & Grace. This is a site dedicated to all cosmopolitan girls who cares about their appeal and looks.
20 Tips to Improve Sales on your Ecommerce SiteJosh Levine
Just returned from Surf Expo 2015 in Orlando, FL. The presentation, which was tailored to small businesses in the surf & skate industry, shares 20 practical tips to increase ecommerce sales based on our years in the trenches across multiple industries. (I'll be uploading video of presentation shortly)
Session Description:
20 Tips to Improve Sales on your Ecommerce Site
Speaker: Josh Levine, CXO and co-founder of Alexander Interactive
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers.
He’ll share tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
HOLY GRAIL OF E-COMMERCE CONVERSION OPTIMIZATION – 91 POINT CHECKLIST AND INF...cueblocks
Source : http://www.cueblocks.com/resource/holygrail-of-ecommerce-conversion-rate-optimization-91-point-checklist.php
An Easy-to-implement 91-point checklist for E-commerce Conversion Rate Optimization - Many are calling it the hottest resource for E-commerce conversion optimization on the Internet.
A Giant ready-to-print Infographic for your workplace -
Put it on your wall and you will never miss a thing related to a store's conversion rate.
You will learn:
> How to know your customers and take guessing work out of conversion rate optimization
> Things that you can show on your home page to improve your store's conversion rate
> How to build navigation that your visitors will keep thanking you for
> How to improve your product search to convert more visitors into customers
> Things that your customers want to see on your product pages
> About Checkout usability issues on your store that might be turning your customers off
> How to break-down user experience into actionable touch points
> Information useful to your visitors and make your store stand out from its competitors
> Things you must do today to increase your page load speed
> Tips from UPS on how to handle shipping to make people order with more ease
> How to use customer re-targeting to convert visitors who leave your store without taking an action
And that's just the tip of the iceberg. This eBook will not only give you the much needed 'big' push but also a road map towards making more profits from the same amount of traffic.
The ELEPHANT IN THE ROOM
I can’t understand why a manufacturing brand would not arm their retail customers with sales and marketing materials that define their mission, vision, product attributes and more, to position and differentiate their products from the commoditization of everything in this industry. By commoditization, I mean that the primary brand platform out there is SALE with some differentiation by using the words Anniversary, Warehouse, Liquidation, Labor Day, etc., before the word SALE. The result is that industry brands and their products have become largely undifferentiated in the minds of consumers. And, industry manufacturers have allowed this to happen by not promoting their brand equity.
https://www.social4retail.com/do-industry-brands-matter-pointcounterpoint.html
A quick review of the recently born Swarovski subbrand: Lola & Grace. This is a site dedicated to all cosmopolitan girls who cares about their appeal and looks.
This is a final presentation of a five-week long project that had my team and I apply everything we learned in our Interactive Objects + Environment course (IAT 338) in our process to design something for a hypothetical client. We proposed an interactive ad campaign for Native Shoes.
Note: The last slide was a little joke our group made since it was our last class of the semester.
Presented by Patricia Bernal, Michelle Lee, Marissa McMillan, Gracelle Mesina, Ronaldo Pagaduan, Daniel Susetyo
Landing Page Testing can lead to double digit conversion rate gains. Learn how to test your pages to improve conversion, and attract super affiliates without changing your payout structure.
BUY MOM - What's New, What's Next, What's HOT in Consumer ProductsKim Lavine
Critically-acclaimed bestselling business author Kim Lavine presents What's New, What's Next, What's HOT in Consumer Products, launching at AmericasMart, the largest tradeshow venue in the U.S.
Designers from the User Interface (UI) Team designed interactions and redesigns for the Field & Stream website homepage, and collaborated with members of the User Experience (UX) Team to identify/screen potential user testers and define testing tasks.
If you think offline marketing is a relic of the 20th century, it’s time to reconsider. With everyone obsessed with online
marketing, offline marketing stands out more than ever! Whether your goal is branding,
bringing in more foot traffic, generating prospects or closing sales, offline marketing activities
can effectively supplement or even replace online efforts. Here are 25 ways to make offline
marketing pay.
Selling online like a boss! - 10 steps to e-commerce successDavid Aler
Translation of presentation given at Cloud Nine in Stockholm. Speaker; David Aler, digital strategist. Aimed at both beginner e-tailers and more experienced e-commerce managers.
This is a final presentation of a five-week long project that had my team and I apply everything we learned in our Interactive Objects + Environment course (IAT 338) in our process to design something for a hypothetical client. We proposed an interactive ad campaign for Native Shoes.
Note: The last slide was a little joke our group made since it was our last class of the semester.
Presented by Patricia Bernal, Michelle Lee, Marissa McMillan, Gracelle Mesina, Ronaldo Pagaduan, Daniel Susetyo
Landing Page Testing can lead to double digit conversion rate gains. Learn how to test your pages to improve conversion, and attract super affiliates without changing your payout structure.
BUY MOM - What's New, What's Next, What's HOT in Consumer ProductsKim Lavine
Critically-acclaimed bestselling business author Kim Lavine presents What's New, What's Next, What's HOT in Consumer Products, launching at AmericasMart, the largest tradeshow venue in the U.S.
Designers from the User Interface (UI) Team designed interactions and redesigns for the Field & Stream website homepage, and collaborated with members of the User Experience (UX) Team to identify/screen potential user testers and define testing tasks.
If you think offline marketing is a relic of the 20th century, it’s time to reconsider. With everyone obsessed with online
marketing, offline marketing stands out more than ever! Whether your goal is branding,
bringing in more foot traffic, generating prospects or closing sales, offline marketing activities
can effectively supplement or even replace online efforts. Here are 25 ways to make offline
marketing pay.
Selling online like a boss! - 10 steps to e-commerce successDavid Aler
Translation of presentation given at Cloud Nine in Stockholm. Speaker; David Aler, digital strategist. Aimed at both beginner e-tailers and more experienced e-commerce managers.
architectural case study on City Center Mall, Banjara Hills , Hyderabad. #casestudy,#architecture,#mall,#literaturestudy,#citycenter,#hyderabad,#architectural
In this ppt we have shown that when the students are supposed to visit a mall,,, wht to do there and we have explained the topic retailing in some details.here we've visited westend mal,ludhiana...!!!!
How to understand your website visitors better with active feedback. Apparel ...Survicate
This guide has been created to show you how to collect feedback from visitors on your website in the right way. It contains a choice of questions you could use when surveying your website visitors.
What you will learn:
#50 questions you should ask your visitors and why.
#How to ask them in the right way.
#A few extra tips how to increase sales of your shop.
This edition is dedicated to apparel ecommerce website owners. We hope you’ll like it and that it will inspire you to get to know your potential and current customers a bit better.
We created a little case study that compliments 3 wonderful examples of combining e-commerce & social media that supercharges the entire brand experience by putting the audience's needs first. Our hats off to the agencies and brands who did some amazing digital work here.
Here are the 5 ways that work best for attracting new customers and get more foot traffic to your shop. Retailers can use these tips to design more effective retail strategies.
Learn why your in-store experience is your secret weapon for competing with/beating online retail. How do you continually surprise and delight your customers and still leave them anticipating more? Learn how every touchpoint – before, during, and after the purchase – impacts your customers’ perception of your business, and how to connect your brand’s online personality with your in-store experience.
For years I have been told that with millennials it’s all about shopping online. It’s true that they do shop online, but that doesn’t mean that they have stopped shopping in bricks-and-mortar stores. In fact I have noticed that buying in bricks-and-mortar store seem to give them a very different emotional shopping experience. Most of the time they come home without having bought anything but still happy after a great time with friends. Sometimes, they come home with a less good feeling as many stores delivers at the best a neutral emotional experience.
So how can it be that they still enjoy bricks-and-mortar shopping?
Creating Lasting Relationships in the Digital AgeenVista
In the digital age, it's just as important to create lasting relationships with customers. To ensure repeat customers, it's vital that retailers find ways to still connect with shoppers, whether on a computer, tablet or smart phone.
MARKETING TECHNIQUES THAT WILL HELP YOU E-COMMERCE JUNGLE Shine IN THERajkumar Mushkara
The practice of online buying and
selling continues to gain ground. Customers
swear by the convenience and variety
offered by e-commerce sites. These
companies are admired by customers for
making the purchasing process simpler and
for saving their time and efforts.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
2. In 2011, I left behind a PhD program in art history at New York
University to explore the world of e-commerce. I opened Sepia NY
Retro in March of 2011 as an online vintage clothing boutique featuring
handpicked one-of-a-kind items.
After building and developing the site for three years, Sepia NY was an
intensive hands on learning experience and an amazing foray into
entrepreneurship.
As the sole proprietor and employee, I authored all the content of the
site - graphics, photography, styling, information architecture,
products, copy, and code.
Topics
UX/ UI for Ecommerce | Competitive Business Analysis & Market Research | Personas | User Flows | User Journeys | Content
Strategy | Navigation | Information Architecture | Usability | Branding | Responsive Design
about sepia ny retro
3. competitive business analysis
getting the lay of the land
A strong understanding of the vintage clothing e-commerce space allowed me to identify best practices, industry conventions, and ways that I could set my site apart
from the competition.What would customers expect in an online shopping experience? What would instill the necessary confidence when it comes to making a
purchase?
/3 15
4. Some of the elements I appropriated from the sites I
admired and those with proven track records:
•clear and readily accessible return and delivery
information
•robust product images with interactive zoom
•dynamic and keyword rich copy
•tabbed product descriptions with information about
returns, delivery, and sizing available without leaving
the page
•an accurate sizing and fit guide
•styling tips and lifestyle shots of the product
•responsive design for mobile friendly shopping
•curated product collections
•ability to create an account to securely store
payment information and allow for streamlined
checkout
•related items on each product page
competitive business analysis
5. Caroline, 25
Los Angeles , California
“If it isn’t one-of-a-kind, I’m not interested.”
the web looking for unique and authentic vintage pieces that will make a splash at networking
events. Because she knows that one-of-a-kind pieces sell out fast, she’ll often make purchases
from her phone while she’s out for lunch or even at the beach.
iPhone 5S, iPad.
vintage product (where it’s from, its approximate decade, fabrication, any wear and tear it may
-
able product descriptions, unique and always changing inventory, assurances of quality and
authenticity, a fair return policy, reasonable prices, smooth and professional interface.
Fostering strong connections with customers is critical to any e-commerce venture. In order to ensure that the site and the products spoke to them,
it was essential to identify my audience. I devoted time and attention to observing the behaviors of users on the site - what they bought and their
process of navigating the shopping experience (i.e. how they arrived at the site (whether through Google search, a social media outlet, or a direct
referral) ,what pages they visited and the flow that led them to ultimately checkout or abandon their cart.) Furthermore, the small scale of my store
led me to communicate directly with many of my customers via personal email exchanges. These interactions were essentially informal user
interviews that allowed me to understand what was working and what wasn’t for my customers.
a face a name personas
6. Home
FAQ
About Sepia NY
Retro
Fit and Sizing
Guide
Blog
Individual
Articles
Account Shopping Cart Search
Shop by Type Shop by Decade
Dresses AccessoriesOuterwear
60s mod
70s hippie
80s punk
90s grunge
contemporary
Collections
Individual
product pages
Contact
Results Page
Featured
Products
information architecture
7. user flows
Amanda sees an article on
Chictopia by Sepia NY Retro
featuring a Kate Spade bag she
wants to purchase.
does
she go to
read the full blog
article
yes
no
“Break the Dress
Code” - Beachy
Baby Bag article
does she click
on the
product?
Arrives at Kate
Spade individual
product page
does
she click
on the link to
the bag?
yes
yes
does she
add to cart?
yes
no
no
checkout?
yes
checkout flow
no
continue
shopping?
yes
no
Exits Sepia NY
Retro
Product Gallery
visit Sepia
NY?
no
Exit
yes
no
Exit
entry point
8. // BROWSE BY TAG:
products
ALL 50S 60S 7 7.5 70S 80S 90S 90S REVIVAL ACCESSORIES AMBER ANGEL SLEEVE
ART DECO ASYMMETRIC AVANT-GARDE BABYDOLL BACKPACK BAG BANGLE BATWING BEADED BELL SLEEVE
BELT BIFOLD BLACK BLAZER BLUE BODY CON BOHEMIAN BOHO BOOTS BOXY BOYFRIEND SWEATER
BRACELET BURNOUT VELVET BUTTON DOWN CAPE CLUTCH COAT COCKTAIL COLOR BLOCK CONTEMPORARY
CORDUROY CROPPED CUFF DAVID SCOTTI DEADSTOCK DENIM DRAPED DRESS EMMANUEL UNGARO FESTIVAL
FISHTAIL FLAPPER FLORAL FRINGE GAUZE GRUNGE HELMUT LANG HENRI BENDEL HIPPIE IVORY JACKET
JEANS JEWELRY JUMPER JUMPSUIT KNIT LACE LACOSTE LBD LEATHER LINEN LOTTA STENSSON M
MAXI MESSENGER MILITARY MINI MINI DRESS MISSONI MIXABLE PATTERNS MOCCASINS MOD MODERN
MOTHER OF PEARL NECKLACE NEW NEW WITH TAGS ONE SIZE OPERATIONS OUTERWEAR OVERSIZED PAISLEY
PENCIL PIERLOT PINSTRIPE PLAYSUIT PONCHO PRAIRIE PRINCESS SLEEVE PUNK RING ROCKER ROMPER S
SHEER SHIFT SHIRT SHIRTS SHOES SHORTS SHOULDER BAG SILK SILVER SKIRT SLIP STATEMENT
STRIPED STRIPES STRUCTURED SUNGLASSES SWEATER TAILORED TANK TENT THE REFORMATION TIE-DYE TOP
TRAPEZE TRIBAL VELVET VEST VINTAGE WALLET WOOD WOOL XS YELLOWE
Filters and Sorting
To the left, an early iteration of the site, this overly specific tagging
system on the product gallery was overwhelming to the customer.
Lacking any hierarchy or organization, other than being an
alphabetical list, it cognitively and visually derailed a smooth
browsing experience. It also took up too much screen real estate
that was better allocated to large product images.
The screenshot below details the solution: filter and sort drop down
menus allowed room for rich, large images in the product gallery.
9. keyword dropdown filter to facilitate searching
within each collection’s product gallery
breadcrumbs
12. Reduce the number of clicks with quick shop modal
overlay allows user to contextualize where they are within the site
!
Unconvinced that she’s ready to buy? Readily available link to full product
page details or can email a question right away
Quick Shop
Less clicks makes for
happier customers
14. branding (the power of the blog)
Blogging proved to be one of the most successful ways to
showcase the products I was selling. It personalized them
in a way that went beyond a product page. Giving the
pieces a story and real life applications inspired customers
to click through to the product in the blog and make a
purchase. Letting potential buyers know that a real person
was on the other end of the transaction was vital in
fostering bonds with my customer.
!
The blog allowed me to capitalize on the ‘mom and pop’ scale of my store and communicate the
handpicked quality of the merchandise.
