Edible Insects Market : Comprehensive Global Forecast (2023-2032)PriyanshiSingh187645
The global market for edible insects is expected to grow from its estimated USD 18341.2 million in 2023 to USD 269548.41 million in 2032 at a compound annual growth rate (CAGR) of 34.80% between 2024 and 2032.
Biotechnology has been used for thousands of years to produce foods and materials through fermentation and selective breeding. Modern biotechnology began in the 1970s with genetic engineering techniques allowing manipulation of organisms at the molecular level. While biotechnology has benefits like producing lifesaving drugs and drought-resistant crops, it also raises ethical issues regarding genetic modification and patenting of life. Governments aim to balance biotechnology development with responsible social and environmental oversight to ensure its safe and equitable progress.
The Future of Food: Amazing Lab Grown And 3D Printed Meat And FishBernard Marr
The document discusses the future of food production, including lab-grown and 3D printed meat and seafood. As the global population increases, alternative methods of food production are being developed that use fewer resources and cause less environmental damage than traditional agriculture. Researchers are working on growing meat from stem cells in labs and 3D printing meat customized to individual nutritional needs. Similar cellular agriculture techniques are being applied to seafood to address concerns like mercury, parasites and plastic contamination.
Insect Protein Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Op...IMARC Group
The global insect protein market size reached US$ 979.4 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 4,902.4 Million by 2032, exhibiting a growth rate (CAGR) of 19.6% during 2024-2032.
More Info:- https://www.imarcgroup.com/insect-protein-market
This document discusses the importance of water quality for poultry and summarizes key water quality parameters that should be monitored, including pH, hardness, microbiology, oxidation reduction potential (ORP), and total dissolved solids (TDS). Maintaining optimal levels of these factors is important for poultry health and performance. The document also outlines best practices for water management, such as regular testing, sanitation, and treatment to maintain water quality. Acidification is highlighted as an important treatment for sanitizing water and killing microbes effectively.
Poultry Feed Market Growth, Demand and Challenges of the Key Industry Players...IMARC Group
The global poultry feed market size reached US$ 210.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 289.0 Billion by 2032, exhibiting a growth rate (CAGR) of 3.5% during 2024-2032.
More Info:- https://www.imarcgroup.com/poultry-feed-market
Insect Feed Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Oppor...IMARC Group
The global insect feed market size reached US$ 976.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,334.0 Million by 2032, exhibiting a growth rate (CAGR) of 10% during 2024-2032.
More Info:- https://www.imarcgroup.com/insect-feed-market
This document discusses genetically modified organisms (GMOs) in food and debates both sides of the issue. It notes that GMOs are now found in many common foods but are still controversial. While some see benefits like increased crop yields and drought resistance, others worry about impacts on health, small farmers, and patent control of crops. Quotes are provided from scientists, farmers, and organizations on both sides of the GMO debate.
Edible Insects Market : Comprehensive Global Forecast (2023-2032)PriyanshiSingh187645
The global market for edible insects is expected to grow from its estimated USD 18341.2 million in 2023 to USD 269548.41 million in 2032 at a compound annual growth rate (CAGR) of 34.80% between 2024 and 2032.
Biotechnology has been used for thousands of years to produce foods and materials through fermentation and selective breeding. Modern biotechnology began in the 1970s with genetic engineering techniques allowing manipulation of organisms at the molecular level. While biotechnology has benefits like producing lifesaving drugs and drought-resistant crops, it also raises ethical issues regarding genetic modification and patenting of life. Governments aim to balance biotechnology development with responsible social and environmental oversight to ensure its safe and equitable progress.
The Future of Food: Amazing Lab Grown And 3D Printed Meat And FishBernard Marr
The document discusses the future of food production, including lab-grown and 3D printed meat and seafood. As the global population increases, alternative methods of food production are being developed that use fewer resources and cause less environmental damage than traditional agriculture. Researchers are working on growing meat from stem cells in labs and 3D printing meat customized to individual nutritional needs. Similar cellular agriculture techniques are being applied to seafood to address concerns like mercury, parasites and plastic contamination.
Insect Protein Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Op...IMARC Group
The global insect protein market size reached US$ 979.4 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 4,902.4 Million by 2032, exhibiting a growth rate (CAGR) of 19.6% during 2024-2032.
More Info:- https://www.imarcgroup.com/insect-protein-market
This document discusses the importance of water quality for poultry and summarizes key water quality parameters that should be monitored, including pH, hardness, microbiology, oxidation reduction potential (ORP), and total dissolved solids (TDS). Maintaining optimal levels of these factors is important for poultry health and performance. The document also outlines best practices for water management, such as regular testing, sanitation, and treatment to maintain water quality. Acidification is highlighted as an important treatment for sanitizing water and killing microbes effectively.
Poultry Feed Market Growth, Demand and Challenges of the Key Industry Players...IMARC Group
The global poultry feed market size reached US$ 210.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 289.0 Billion by 2032, exhibiting a growth rate (CAGR) of 3.5% during 2024-2032.
More Info:- https://www.imarcgroup.com/poultry-feed-market
Insect Feed Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Oppor...IMARC Group
The global insect feed market size reached US$ 976.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,334.0 Million by 2032, exhibiting a growth rate (CAGR) of 10% during 2024-2032.
More Info:- https://www.imarcgroup.com/insect-feed-market
This document discusses genetically modified organisms (GMOs) in food and debates both sides of the issue. It notes that GMOs are now found in many common foods but are still controversial. While some see benefits like increased crop yields and drought resistance, others worry about impacts on health, small farmers, and patent control of crops. Quotes are provided from scientists, farmers, and organizations on both sides of the GMO debate.
Biotechnology and Medicine: Global Perspective
Gundu H R Rao, PhD
Emeritus Professor, Laboratory Medicine and Pathology, Anesthesiology, Lillehei Heart Institute, and Biomedical Engineering Institute, University of Minnesota, Minneapolis, Minnesota, USA 55455.
Gundurao9@gmail.com
There are more than 3000 biotech companies in the world. However, reliable sources indicate that only about 100 out of these 3000 companies, are offering commercial products. Majority of them depend on public or private funding for sustaining their operations. Of the 100 top biotech companies listed in Wikipedia, 70% of them are US companies. Only one from India and one from China are listed in this list of top 100 companies. The revenue generated ranges from a high of 15,000 million dollars to less than a few million dollars. Advance in biotechnology and biomedicine has contributed significantly, to the increased revenues in animal and agricultural products worldwide. Similarly, there is significant contribution in tissue engineering, drug discovery and development, development of biomarker assays for diagnostics, management of therapies, cellular and molecular therapies. China, one of the fastest developing economies, has initiated exchange program with 152 countries and signed memorandum of understanding with 96 countries, to become one of the major players in this field. One of the earliest and most significant biotechnology revolutions is the development of dairy industry in India. In the area of agriculture, India is the world’s largest producer of sugar and sugarcane (285 million tones). India is the second largest producer of Potatoes in the world, after China. In the area of biomedicine, India produces 60% of the global health vaccines (USD 665Million) using the World Health Organization protocols. The growth of Biotechnology and biomedicine in India is sporadic. Department of Biotechnology, Government of India, feels that it is time now, to develop a well thought-out, robust, state-of-the-art biotechnology and biomedicine program in India. In this overview, I will share my concept of how these technologies should be developed in India, to meet the needs of the country as well as to be globally competitive.
It gives me great pleasure to share some of my thoughts with you all, on these two very important topics: biotechnology and biomedicine. Biotechnology as we know today contributes significantly, to the growth and progress of research, in all of the areas selected for discussion, under various “sub-themes” for this international conference. The priority areas include, basic biology, biomedicine, bio-agriculture, bioenvironmental technology, biodiversity and bio-safety. Government of India has established a biotech park in Lucknow (UP), which houses 16 entrepreneurs, a Genome valley in Hyderabad, which is well supported by the State Government. Government of India also has approved the establishment of biotech parks in the States of Karn
The document discusses various topics related to biotechnology and biomedicine from a global perspective. It provides an overview of biotechnology applications, major biotechnology companies worldwide with the US dominating, and achievements in biotechnology in countries like India, China, and the US. It also summarizes developments in areas like medical biotechnology, biomedical engineering, genomics, tissue engineering, and future directions of biomedicine involving concepts like lab-on-a-chip and nanosensors.
The document discusses several topics related to GMOs, BSE/mad cow disease, and ethics. It summarizes research showing that genes from genetically engineered crops can spread to weeds. It also discusses how the UK government misled the public about the BSE epidemic for years due to fears of public panic. Further, it notes that prion diseases exist in wild deer and elk in the US, as well as domestic elk farms, but infected animals are still used for food.
This document discusses the growing market opportunities and risks associated with alternative proteins as consumer demand shifts away from conventional animal proteins. It notes that global meat consumption is projected to increase 13% in the next decade, exacerbating environmental and social impacts. However, plant-based foods sales are rising as millennials adopt flexitarian diets. The four main drivers of protein diversification outlined are: 1) growing market opportunity for plant-based foods, 2) innovation in food technology, 3) increasing awareness of environmental and social governance impacts of intensive livestock production, and 4) advocacy and regulation to moderate animal protein growth. The document examines these shifts and their implications for food companies and investors.
Animal Feed Protein Ingredients Market size was over USD 125 billion in 2017 and is predicted to reach $200 billion with expected consumption of above 400 million tons by 2024. Animal feed protein ingredients helps in enhancing protein content in meat and improves quality, says latest study by Global Market Insights, Inc.
This document discusses the issues with the current global food system. It describes how fast food and factory farming have transformed farming practices and the food system. It also discusses the unintended consequences of this system, including food contamination issues. Additionally, it examines the role of government subsidies in influencing the types of crops grown and the affordability of different foods.
In 2022, the plant-based meat and seafood retail industry generated $6.1 billion in global
sales, growing eight percent by dollars and five percent by weight. Combined plant-based milk,
cheese, and yogurt hit $21.6 billion on the global stage, up seven percent from 2021. Amid
challenging macroeconomic and market conditions, this rapidly evolving industry made major
strides across the areas of science, sustainability, and public and private sector support. As
consumer engagement with, and interest in, plant-based proteins increases around the world,
retailers and manufacturers are leaning in, introducing new products, developing strategic
partnerships, and building new production facilities. Public sector participation is also
increasing, with more governments around the world investing in plant-based proteins as a
research and commercialization priority.
Purity in Plastics - The Fear is in the UnknownPracticomm LLC
This document discusses the presence of animal by-products and stearates in plastic food packaging and products. It notes that these rendered animal products are unregulated and can contaminate foods. The document introduces The Premier Group International and its ERC certification program, which certifies plastics that are free of animal by-products and stearates. It promotes the company's PurOlyn plastic resin and food containers that are ERC certified as 100% pure, animal by-product free and vegan. The certification is described as important for religious groups like Muslims and for health-conscious consumers.
This document summarizes the industrialization and privatization of biotechnology. It discusses how biotechnology has become integrated into many products and agriculture after World War 2 to keep up with growing population demands. Private funding now fuels over half of agricultural research and development, focusing on establishing product markets. While biotechnology benefits society, private interests prioritize profits. The document also examines the case of Monsanto corn and debates around health risks versus economic benefits of genetically modified crops.
By the year 2050, the world’s population is projected to swell to 9 billion. 80% of us will be urban-dwellers. Demand from developing countries for a wider range of foods is on the rise. Experts estimate that we will need new farmland larger than the size of Brazil to produce enough to meet the demands of growing populations.
Food security therefore represents one of the single biggest challenges of our future, with environmental, economic, political, and lifestyle implications.
How will we fix our broken and unsustainable systems of industrial food production to serve the needs of an ever-growing planet? In what ways will we rethink food via new practices and new technologies? This latest report from the Institute for Customer Experience considers how we are re-imagining our food practices in order to project anew our collective, global future.
Food Technology: Alternative Protein - Do you know what it is? Can you tell i...Edson Barbosa
Online session presented at SETI 2020 event (Federal University of Lavras) in Brazil this week (Nov, 9th, 2020):
"If I were in your shoes, and judging from the title, I would say at once: "Damn! It has nothing to do with technology." But it really does a lot. The idea behind this talk is to show how our food is also being digitized. And yes, the Digital Transformation is already impacting our "daily rice and beans". This dialogue will be an excellent opportunity to talk about the technologies of Cultivated-Meat, Plant-Based Meat and Fermentation. And yes, the simulation of dairy products will also be part of the menu, I mean, of the conversation. The session aims to tackle the topic in an introductory, consult-oriented, and deviant way to exercise Future Thinking on the topic. After all, we are living in the great moment of "digital symbiosis" between the branch of Biotechnology and IT technologies."
The document provides 6 questions and their solutions related to applications of biotechnology. It discusses topics like induced pluripotent stem cells, Biotechnology Innovation Organization, applications of gene therapy, orphan drugs, bioprospecting, and the Human Genome Project. The questions aim to test the reader's understanding of these concepts and recent developments in biotechnology.
BENISON MEDIA is in business of Publishing “ Think Grain Think Feed ” – A Monthly magazine for feed and technology related to it. The magazine provides important information related to animal feed and Grain industry starting from feed crop production to feed additives and premixes, processing and storage technology for poultry, dairy and aqua sector.
It provides a comprehensive information on the market and industry, economic and policy issue, scientific advances, new products, latest technology and latest news and analysis on the development in Feed Industry. Our Feed & Grain magazine is circulated among Government officials, Feed industry, agriculture research and academics, feed millers, raw material traders, technology providers, integrator, cooperatives, veterinarians, embassies, trade associations, storage industry professionals, workers and rural institutions etc.
” Think Grain Think Feed ” is a Feed and Grain magazine for the animal feed industry and its suppliers. It carries a mix of discussion, comm
The report " Eubiotics Market, By Product (Probiotics, Prebiotics, Organic Acids, and Essential Oils), By Dosage Form (Dry and Liquid), By Application (Gut Health, Immunity, Yield, and Others (Productivity and Nutrition)), By Livestock (Poultry, Swine, Aquatic, and Ruminants), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis, and Forecast Till 2030”
With increased demand for animal-based feed and to food the large population, insects are being used as a source of food. Owing to the lower ecological footprint required for the production of insects. Consumption of insects also depends on human health issue and culture. Increased demand for edible insects is also resulting in the development of new technologies used to harvest insects in a more efficient way.
According to the report by Persistence Market Research, the global edible insects market is expected to see a significant growth between 2017 and 2024. The global market for edible insects is estimated to reach US$ 722.9 Million revenue. Many countries are also focusing on imposing guidelines on edible insects. Edible insects are also being considered as an important part of food security. Insects are also said to be grown quickly and can be farmed in large quantities in a small area.
According to the report by Persistence Market Research, the global edible insects market is expected to see a significant growth between 2017 and 2024. The global market for edible insects is estimated to reach US$ 722.9 Million revenue. Many countries are also focusing on imposing guidelines on edible insects. Edible insects are also being considered as an important part of food security. Insects are also said to be grown quickly and can be farmed in large quantities in a small area.
The document summarizes key points about the global prebiotic ingredients market. It is projected to reach $11 billion by 2027, growing at a CAGR of 10.5%. The market is segmented by ingredient, source, and end use. Western Europe has traditionally been a large market for prebiotics due to consumer awareness of health benefits. The dairy industry is a lucrative opportunity for prebiotic manufacturers as dairy consumption grows globally. There is also growing interest and demand among Indian consumers for prebiotics in food products to support digestive health.
The document summarizes key points about the global prebiotic ingredients market. It is projected to reach $11 billion by 2027, growing at a CAGR of 10.5%. The market is segmented by ingredient, source, and end use. Western Europe has traditionally been a large market for prebiotics due to consumer awareness of health benefits. The dairy industry is a lucrative opportunity for prebiotic manufacturers as dairy consumption grows globally. There is also growing interest and demand among Indian consumers for prebiotics in food products to support digestive health.
1. A frequently asked question is Can structured techniques and obj.docxNarcisaBrandenburg70
1. A frequently asked question is “Can structured techniques and object-oriented techniques be mixed? In other words, is it possible to do structured analysis and then object-oriented design of the application or vice versa?” In some situations, it may be possible to mix and match, such as when designing and implementing the interface using OO after completing traditional structured analysis. In two paragraphs explain.
2. How secure is 802.11 security? Give examples to support your views.
3. Research a unique news story or article related to Information Technology. Post a summary of what you learned to the discussion thread, please also provide a link to the original article. Source is your choice; however please fully cite your source.
.
Biotechnology and Medicine: Global Perspective
Gundu H R Rao, PhD
Emeritus Professor, Laboratory Medicine and Pathology, Anesthesiology, Lillehei Heart Institute, and Biomedical Engineering Institute, University of Minnesota, Minneapolis, Minnesota, USA 55455.
Gundurao9@gmail.com
There are more than 3000 biotech companies in the world. However, reliable sources indicate that only about 100 out of these 3000 companies, are offering commercial products. Majority of them depend on public or private funding for sustaining their operations. Of the 100 top biotech companies listed in Wikipedia, 70% of them are US companies. Only one from India and one from China are listed in this list of top 100 companies. The revenue generated ranges from a high of 15,000 million dollars to less than a few million dollars. Advance in biotechnology and biomedicine has contributed significantly, to the increased revenues in animal and agricultural products worldwide. Similarly, there is significant contribution in tissue engineering, drug discovery and development, development of biomarker assays for diagnostics, management of therapies, cellular and molecular therapies. China, one of the fastest developing economies, has initiated exchange program with 152 countries and signed memorandum of understanding with 96 countries, to become one of the major players in this field. One of the earliest and most significant biotechnology revolutions is the development of dairy industry in India. In the area of agriculture, India is the world’s largest producer of sugar and sugarcane (285 million tones). India is the second largest producer of Potatoes in the world, after China. In the area of biomedicine, India produces 60% of the global health vaccines (USD 665Million) using the World Health Organization protocols. The growth of Biotechnology and biomedicine in India is sporadic. Department of Biotechnology, Government of India, feels that it is time now, to develop a well thought-out, robust, state-of-the-art biotechnology and biomedicine program in India. In this overview, I will share my concept of how these technologies should be developed in India, to meet the needs of the country as well as to be globally competitive.
It gives me great pleasure to share some of my thoughts with you all, on these two very important topics: biotechnology and biomedicine. Biotechnology as we know today contributes significantly, to the growth and progress of research, in all of the areas selected for discussion, under various “sub-themes” for this international conference. The priority areas include, basic biology, biomedicine, bio-agriculture, bioenvironmental technology, biodiversity and bio-safety. Government of India has established a biotech park in Lucknow (UP), which houses 16 entrepreneurs, a Genome valley in Hyderabad, which is well supported by the State Government. Government of India also has approved the establishment of biotech parks in the States of Karn
The document discusses various topics related to biotechnology and biomedicine from a global perspective. It provides an overview of biotechnology applications, major biotechnology companies worldwide with the US dominating, and achievements in biotechnology in countries like India, China, and the US. It also summarizes developments in areas like medical biotechnology, biomedical engineering, genomics, tissue engineering, and future directions of biomedicine involving concepts like lab-on-a-chip and nanosensors.
The document discusses several topics related to GMOs, BSE/mad cow disease, and ethics. It summarizes research showing that genes from genetically engineered crops can spread to weeds. It also discusses how the UK government misled the public about the BSE epidemic for years due to fears of public panic. Further, it notes that prion diseases exist in wild deer and elk in the US, as well as domestic elk farms, but infected animals are still used for food.
This document discusses the growing market opportunities and risks associated with alternative proteins as consumer demand shifts away from conventional animal proteins. It notes that global meat consumption is projected to increase 13% in the next decade, exacerbating environmental and social impacts. However, plant-based foods sales are rising as millennials adopt flexitarian diets. The four main drivers of protein diversification outlined are: 1) growing market opportunity for plant-based foods, 2) innovation in food technology, 3) increasing awareness of environmental and social governance impacts of intensive livestock production, and 4) advocacy and regulation to moderate animal protein growth. The document examines these shifts and their implications for food companies and investors.
Animal Feed Protein Ingredients Market size was over USD 125 billion in 2017 and is predicted to reach $200 billion with expected consumption of above 400 million tons by 2024. Animal feed protein ingredients helps in enhancing protein content in meat and improves quality, says latest study by Global Market Insights, Inc.
This document discusses the issues with the current global food system. It describes how fast food and factory farming have transformed farming practices and the food system. It also discusses the unintended consequences of this system, including food contamination issues. Additionally, it examines the role of government subsidies in influencing the types of crops grown and the affordability of different foods.
In 2022, the plant-based meat and seafood retail industry generated $6.1 billion in global
sales, growing eight percent by dollars and five percent by weight. Combined plant-based milk,
cheese, and yogurt hit $21.6 billion on the global stage, up seven percent from 2021. Amid
challenging macroeconomic and market conditions, this rapidly evolving industry made major
strides across the areas of science, sustainability, and public and private sector support. As
consumer engagement with, and interest in, plant-based proteins increases around the world,
retailers and manufacturers are leaning in, introducing new products, developing strategic
partnerships, and building new production facilities. Public sector participation is also
increasing, with more governments around the world investing in plant-based proteins as a
research and commercialization priority.
Purity in Plastics - The Fear is in the UnknownPracticomm LLC
This document discusses the presence of animal by-products and stearates in plastic food packaging and products. It notes that these rendered animal products are unregulated and can contaminate foods. The document introduces The Premier Group International and its ERC certification program, which certifies plastics that are free of animal by-products and stearates. It promotes the company's PurOlyn plastic resin and food containers that are ERC certified as 100% pure, animal by-product free and vegan. The certification is described as important for religious groups like Muslims and for health-conscious consumers.
This document summarizes the industrialization and privatization of biotechnology. It discusses how biotechnology has become integrated into many products and agriculture after World War 2 to keep up with growing population demands. Private funding now fuels over half of agricultural research and development, focusing on establishing product markets. While biotechnology benefits society, private interests prioritize profits. The document also examines the case of Monsanto corn and debates around health risks versus economic benefits of genetically modified crops.
By the year 2050, the world’s population is projected to swell to 9 billion. 80% of us will be urban-dwellers. Demand from developing countries for a wider range of foods is on the rise. Experts estimate that we will need new farmland larger than the size of Brazil to produce enough to meet the demands of growing populations.
Food security therefore represents one of the single biggest challenges of our future, with environmental, economic, political, and lifestyle implications.
How will we fix our broken and unsustainable systems of industrial food production to serve the needs of an ever-growing planet? In what ways will we rethink food via new practices and new technologies? This latest report from the Institute for Customer Experience considers how we are re-imagining our food practices in order to project anew our collective, global future.
Food Technology: Alternative Protein - Do you know what it is? Can you tell i...Edson Barbosa
Online session presented at SETI 2020 event (Federal University of Lavras) in Brazil this week (Nov, 9th, 2020):
"If I were in your shoes, and judging from the title, I would say at once: "Damn! It has nothing to do with technology." But it really does a lot. The idea behind this talk is to show how our food is also being digitized. And yes, the Digital Transformation is already impacting our "daily rice and beans". This dialogue will be an excellent opportunity to talk about the technologies of Cultivated-Meat, Plant-Based Meat and Fermentation. And yes, the simulation of dairy products will also be part of the menu, I mean, of the conversation. The session aims to tackle the topic in an introductory, consult-oriented, and deviant way to exercise Future Thinking on the topic. After all, we are living in the great moment of "digital symbiosis" between the branch of Biotechnology and IT technologies."
The document provides 6 questions and their solutions related to applications of biotechnology. It discusses topics like induced pluripotent stem cells, Biotechnology Innovation Organization, applications of gene therapy, orphan drugs, bioprospecting, and the Human Genome Project. The questions aim to test the reader's understanding of these concepts and recent developments in biotechnology.
BENISON MEDIA is in business of Publishing “ Think Grain Think Feed ” – A Monthly magazine for feed and technology related to it. The magazine provides important information related to animal feed and Grain industry starting from feed crop production to feed additives and premixes, processing and storage technology for poultry, dairy and aqua sector.
It provides a comprehensive information on the market and industry, economic and policy issue, scientific advances, new products, latest technology and latest news and analysis on the development in Feed Industry. Our Feed & Grain magazine is circulated among Government officials, Feed industry, agriculture research and academics, feed millers, raw material traders, technology providers, integrator, cooperatives, veterinarians, embassies, trade associations, storage industry professionals, workers and rural institutions etc.
” Think Grain Think Feed ” is a Feed and Grain magazine for the animal feed industry and its suppliers. It carries a mix of discussion, comm
The report " Eubiotics Market, By Product (Probiotics, Prebiotics, Organic Acids, and Essential Oils), By Dosage Form (Dry and Liquid), By Application (Gut Health, Immunity, Yield, and Others (Productivity and Nutrition)), By Livestock (Poultry, Swine, Aquatic, and Ruminants), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis, and Forecast Till 2030”
With increased demand for animal-based feed and to food the large population, insects are being used as a source of food. Owing to the lower ecological footprint required for the production of insects. Consumption of insects also depends on human health issue and culture. Increased demand for edible insects is also resulting in the development of new technologies used to harvest insects in a more efficient way.
According to the report by Persistence Market Research, the global edible insects market is expected to see a significant growth between 2017 and 2024. The global market for edible insects is estimated to reach US$ 722.9 Million revenue. Many countries are also focusing on imposing guidelines on edible insects. Edible insects are also being considered as an important part of food security. Insects are also said to be grown quickly and can be farmed in large quantities in a small area.
According to the report by Persistence Market Research, the global edible insects market is expected to see a significant growth between 2017 and 2024. The global market for edible insects is estimated to reach US$ 722.9 Million revenue. Many countries are also focusing on imposing guidelines on edible insects. Edible insects are also being considered as an important part of food security. Insects are also said to be grown quickly and can be farmed in large quantities in a small area.
The document summarizes key points about the global prebiotic ingredients market. It is projected to reach $11 billion by 2027, growing at a CAGR of 10.5%. The market is segmented by ingredient, source, and end use. Western Europe has traditionally been a large market for prebiotics due to consumer awareness of health benefits. The dairy industry is a lucrative opportunity for prebiotic manufacturers as dairy consumption grows globally. There is also growing interest and demand among Indian consumers for prebiotics in food products to support digestive health.
The document summarizes key points about the global prebiotic ingredients market. It is projected to reach $11 billion by 2027, growing at a CAGR of 10.5%. The market is segmented by ingredient, source, and end use. Western Europe has traditionally been a large market for prebiotics due to consumer awareness of health benefits. The dairy industry is a lucrative opportunity for prebiotic manufacturers as dairy consumption grows globally. There is also growing interest and demand among Indian consumers for prebiotics in food products to support digestive health.
1. A frequently asked question is Can structured techniques and obj.docxNarcisaBrandenburg70
1. A frequently asked question is “Can structured techniques and object-oriented techniques be mixed? In other words, is it possible to do structured analysis and then object-oriented design of the application or vice versa?” In some situations, it may be possible to mix and match, such as when designing and implementing the interface using OO after completing traditional structured analysis. In two paragraphs explain.
2. How secure is 802.11 security? Give examples to support your views.
3. Research a unique news story or article related to Information Technology. Post a summary of what you learned to the discussion thread, please also provide a link to the original article. Source is your choice; however please fully cite your source.
.
1. Can psychological capital impact satisfaction and organizationa.docxNarcisaBrandenburg70
1. Can psychological capital impact satisfaction and organizational commitment?
2. Can wages affect the psychological constructs of psychological capital?
3. Can psychological capital be developed via training and impact individual performance?
refrences you can use:
Psychological Capital
Psychological capital is a positive psychological state with four components: self-efficacy, optimism, hope and resiliency. Self-efficacy means having confidence in oneself to complete goals. Optimism is more than just being positive; it is purposely and positively reframing external negative experiences. Hope is about persevering toward goals, redirecting yourself when faced with a setback. And resiliency refers to one’s ability to bounce back from adversity. Together they are greater than the sum of their parts.
Psychological capital, like widely recognized concepts human and social capital, is a construct similar to economic capital, where resources are invested and leveraged for a future return. Psychological capital is different from human (‘what you know’) and social (‘who you know’) capital, and is more directly concerned with ‘who you are’ and more importantly ‘who you are becoming’ (i.e., developing one’s actual self to become the possible self).
Psychological capital is operationally defined as an individual’s positive psychological state of development that is characterized by: (1) having confidence (self-efficacy) to take on and put in the necessary effort to succeed at challenging tasks; (2) making a positive attribution (optimism) about succeeding now and in the future; (3) persevering toward goals, and when necessary, redirecting paths to goals (hope) in order to succeed; and (4) when beset by problems and adversity, sustaining and bouncing back and even beyond (resiliency) to attain success (Luthans, Youssef, & Avolio).
Helping College Grads Transition to Work
Cultivate ‘psychological capital’ to help college grads transition to work.
Interview by Kathryn Tyler 5/1/2014
For millions of eager young college students, May means graduation; for Rachel Klemme Larson, Ph.D., it’s time to get to work. Larson is assistant director of career services at the University of Nebraska-Lincoln College of Business Administration. She has been helping college students find jobs and adjust to the workforce for the past nine years. When several alumni told her that the workplace was not what they expected, she probed further to see why some graduates transition well and others do not. Her research—which is discussed in “
Newcomer Adjustment Among Recent College Graduates: An Integrative Literature Review,”
an article co- written by Larson and published in the September 2013 Human Resource Development Review—revealed that successful new grads have a higher level of something called “psychological capital.”
What is psychological capital?
It is a positive psychological state with four components: self-efficacy, optimism, hope and resiliency. Self.
1. Apply principles and practices of human resource function2. Dem.docxNarcisaBrandenburg70
1. Apply principles and practices of human resource function
2. Demonstrate working knowledge of how the human resource function interacts with other functions within the organization
3. Demonstrate knowledge of established criteria in evaluating human resource function
4. Identify areas in need of improvement within a human resource function and provide solutions or recommendations
list References as well
.
1. A logistics specialist for Charm City Inc. must distribute case.docxNarcisaBrandenburg70
1. A logistics specialist for Charm City Inc. must distribute cases of parts from 3 factories to 3 assembly plants. The monthly supplies and demands, along with the per-case transportation costs are:
Assembly Plant
1
2
3
Supply
__________________________________________________________________
A
6
10
14
200
Factory
B
2
2
6
400
C
2
8
7
200
__________________________________________________________________
Demand
220
320
200
The specialist wants to distribute at least 100 cases of parts from factory B to assembly plant 2.
(a) Formulate a linear programming problem to minimize total cost for this transportation problem.
(b) Solve the linear programming formulation from part (a) by using either Excel or QM for Windows. Find and interpret the optimal solution and optimal value. Please also include the computer output with your submission.
The following questions are mathematical modeling questions. Please answer by defining decision variables, objective function, and all the constraints. Write all details of the formulation.
Please do
NOT
solve the problems after formulating.
2. A congressman’s district has recently been allocated $45 million for projects. The congressman has decided to allocate the money to four ongoing projects. However, the congressman wants to allocate the money in a way that will gain him the most votes in the upcoming election. The details of the four projects and votes per dollar for each project are given below.
Project
Votes/dollar
________________________
Parks
0.07
Education
0.08
Roads
0.09
Health Care
0.11
Family Welfare
0.08
In order to also satisfy some local influential citizens, he must meet the following guidelines.
- None of the projects can receive more than 30% of the total allocation.
- The amount allocated to education cannot exceed the amount allocated to health care.
- The amount allocated to roads must be equal to or more than the amount spent on parks.
- All of the money must be allocated.
Formulate a linear programming model for the above situation by determining
(a) The decision variables
(b) Determine the objective function. What does it represent?
(c) Determine all the constraints. Briefly describe what each constraint represents.
Note: Do NOT solve the problem after formulating.
3. An ad campaign for a trip to Greece will be conducted in a limited geographical area and can use TV time, radio time, newspaper ads, and magazine ads. Information about each medium is shown below.
Medium
Cost Per Ad
Number Reached
TV
8500
12000
Radio
1800
4000
Newspaper
2400
5500
Magazine
2200
4500
The number of TV ads cannot be more than 4. Each of the media must have at least two ads. The total number of Magazine ads and Newspaper ads must be more than the total number of Radio ads and TV ads. There must be at least a total of 12 ads. The advertising budget is $50,000. The objective is to maximize the total number reached.
.
1.
(TCO 4) Major fructose sources include:
(Points : 4)
2.
(TCO 1-6) Which of the following is an example of a persistent organic pollutant?
(Points : 4)
3.
(TCO 1-6) The primary method used to preserve seafood is:
(Points : 4)
4.
(TCO 1-6) Which of the following is TRUE concerning the safe storage of leftovers?
(Points :
5
.
(TCO 1) Which of the following is NOT an essential nutrient?
(Points : 4)
6.
(TCO 1) Which of the following nutrients contains the element nitrogen?
(Points : 4)
7.
(TCO 3) Bicarbonate is released into the duodenum during the process of digestion. Why?
(Points : 4)
8.
1.
(TCO 4) Major fructose sources include:
(Points : 4)
.
1. Briefly explain the meaning of political power and administrative.docxNarcisaBrandenburg70
1. Briefly explain the meaning of political power and administrative power. 2. Using one of the issues below, briefly explain why intergovernmental relations is so complex in the US a)illegal immigration b) homeland security c) education d) welfare 3.Why is Woodrow Wilson described as the father of Public Administration in the US? 4. Why is Max Weber's characterization of bureaucracy considered the essential building block for understanding the formal institutional structures public administration?
.
1. Assume that you are assigned to conduct a program audit of a gran.docxNarcisaBrandenburg70
1. Assume that you are assigned to conduct a program audit of a grant to a municipal police department whose purpose is to reduce driving while intoxicated violations. What documents would you want to review and what kinds of data would you think is important?
2.
Why is it difficult for police chiefs to bring about paradigm shifts within their own police organizations?
3.
Do you believe that police officers should be held to a higher standard than other professions with respect to negligence in the line of duty? Justify your response
.
1. Which of the following is most likely considered a competent p.docxNarcisaBrandenburg70
A competent patient is someone who understands their medical condition, treatment options, and can provide informed consent. They comprehend the risks, benefits, and alternatives to treatment in order to make voluntary health care decisions. A competent patient has the ability to think clearly and communicate preferences.
1. The most notable philosophies influencing America’s founding w.docxNarcisaBrandenburg70
The document discusses some of the most notable philosophies that influenced America's founding. These philosophies included ideas about natural rights, consent of the governed, and limits on governmental power that were espoused by thinkers like John Locke. The founding of America incorporated these philosophical ideas.
1. The disadvantages of an automated equipment operating system i.docxNarcisaBrandenburg70
Automated equipment operating systems have several disadvantages including increased upfront costs and need for maintenance and troubleshooting. However, they provide consistency and reduce human errors compared to manual systems.
1. Unless otherwise specified, contracts between an exporter and .docxNarcisaBrandenburg70
1.
Unless otherwise specified, contracts between an exporter and an agent and contracts between an exporter and a distributor are called: (Points : 1)
.
1. Which Excel data analysis tool returns the p-value for the F-t.docxNarcisaBrandenburg70
The F-test in Excel returns the p-value, which is a statistical measure used to determine if the means of several groups are significantly different from each other. The p-value tells you the probability of the observed differences between the means of your sample data and the hypothesized mean differences. Small p-values show strong evidence against the null hypothesis.
1. The common currency of most of the countries of the European U.docxNarcisaBrandenburg70
The document discusses the common currency used by most European Union countries. The common currency is called the euro. The euro is used by 19 of the 27 EU member states.
1. Expected value” in decision analysis is synonymous with most.docxNarcisaBrandenburg70
Expected value in decision analysis is not synonymous with most likely value. Expected value refers to the average outcome when considering all possible outcomes and their probabilities, while most likely value refers to just the single most probable outcome.
1. Anna gathers leaves that have fallen from a neighbor’s tree on.docxNarcisaBrandenburg70
Anna gathered leaves that had fallen from a neighbor's tree onto the sidewalk and made them into an elaborate collage. She owns the collage that she created from the leaves on the sidewalk.
1. One of the benefits of a railroad merger is (Points 1) .docxNarcisaBrandenburg70
The document discusses the benefits of a railroad merger. A potential benefit is increased efficiency through eliminating duplicate routes and facilities. A merger allows railroads to consolidate operations and infrastructure to save costs. Combining networks expands service areas and allows railroads to handle more traffic with less equipment and staff.
1. President Woodrow Wilson played a key role in directing the na.docxNarcisaBrandenburg70
President Woodrow Wilson played a key role in directing the United States through World War I and had a vision for the post-war world. In January 1918, he first articulated this plan, which was called the Fourteen Points and outlined a vision for peace and self-determination. The Fourteen Points aimed to establish open agreements, freedom of the seas, reduction of arms, and the establishment of an association of nations.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
3. America, the edible insect market involved
players who were open and willing to share information.
Because the idea of insects as food was not the
easiest concept to sell to Western palates, those in the business
knew that the category as a whole needed
promotion and acceptance in order for their companies to
succeed.
The meeting with Sewitz was not what Ashour had expected:
during a two-hour walk around downtown
Boston, Ashour learned about an opportunity to acquire Exo,
makers of cricket-based protein bars.
Although Exo was growing at a good pace, its board had
decided to find a buyer who would focus on
developing the consumer packaged goods side of the business.
Aspire’s own consumer brand, Aketta, did
not have the same brand recognition as Exo, and Ashour saw the
acquisition as a two-for-one deal that
offered both Exo’s brand equity and its development of a
protein isolate. Aspire was positioned in the
emerging food sector as a producer of ethically raised, high-
quality crickets, and this made it a compelling
prospective buyer. By the end of their meeting, Ashour and
Sewitz had an initial understanding for the
acquisition, and by March 2018, Aspire had acquired Exo.
Aspire’s acquisition of Exo’s assets came at a crucial time:
demand for insect-protein products in the United States
was expected to reach US$1,336 million by 20251 Exo had
focused its marketing on competitive athletes and
“weekend warriors,” who were interested in nutrition as part of
their training program. While these consumers
sought a natural performance edge and other functional
attributes of insect protein, the lower environmental impact
of its production did not rank as highly for this segment. “But
what about other potential segments?” wondered
4. Ashour. “There are consumers interested in a Paleo diet—who
already buy Aketta products. There are
environmentally conscious consumers, a growing flexitarian
market, and the broader segment of millennials as an
age group. We even have the opportunity to introduce Exo to
children as a healthy snack.”
1 Cision PR Newswire, Global Insect Protein Market Forecast to
2025: Focus on Food & Beverages, Animal Nutrition,
Pharmaceuticals & Cosmetics, Research and Markets, accessed,
accessed July 8, 2020, www.prnewswire.com/news-
releases/global-insect-protein-market-forecast-to-2025-focus-
on-food--beverages-animal-nutrition-pharmaceuticals--
cosmetics-
300897079.html; All currency amounts in US dollars unless
specified otherwise.
For the exclusive use of P. Rodriguez Gonzalez, 2021.
This document is authorized for use only by Pedro Rodriguez
Gonzalez in BCOR 3040 Spring 2021 taught by Sheena
McFarland, University of Utah from Jan 2021 to Jul 2021.
www.prnewswire.com/news
mailto:[email protected]
www.iveycases.com
mailto:[email protected]
5. Page 2 9B20A071
Following the acquisition, Ashour and co-founder and Chief
Operating Officer Gabe Mott met in the
conference area of their Austin, Texas, headquarters. Behind the
windowless interior wall of their office
was the cricket production operation: a state-of-the-art facility
that followed clean-space food safety
protocols and far surpassed regulation requirements. Here, they
not only raised and processed the micro-
livestock but also used data analytics to develop and test best
methods for humanely and efficiently farming
crickets while limiting resource consumption. At its 2,323-
square-metre farming facility, Aspire raised 22
million crickets each month, producing about 15,875 kilograms
of cricket protein powder annually.
Ashour was aware that the marketing and growth of Exo would
6. affect Aspire’s production capacity. The
two founders—who six years earlier had been graduate students
at McGill University, conjuring up the
business plan for Aspire—now needed to discuss a revenue
growth strategy for their company’s newly
acquired Exo brand of cricket-protein-based products. “Which
consumer segments should we target for
Exo, and what should our marketing plan look like?” asked
Ashour.
THE MARKET FOR INSECT PROTEIN
The global insect protein market was forecast to grow about 28
per cent per year and to achieve estimated
sales of $213 million by 2023 and $8 billion by 2030.2 The
United Nations and other organizations were
promoting entomophagy (eating insects) as a sustainable
alternative to consuming traditional livestock
protein and a way to feed the world’s growing population.
Among societal issues surrounding sustainability,
food security posed a significant challenge as the world
confronts growing global population, inefficiencies
in food production and consumption, and the influences of
climate change. The consumption of edible
insects offered one solution by providing a high-protein,
nutritional, and safe food source with a low
environmental impact. Insect protein had the advantages of
aligning with consumer values that favoured
clean ingredients and minimal processing.
Insects were more efficient at converting food (energy) into
protein than traditional livestock such as cows,
pigs, and poultry. There were over 2,000 varieties of edible
insects found on earth.3 Commercialization had
focused primarily on crickets, grasshoppers, and
mealworms/buffalo worms in North America. Insects
7. could be raised in smaller spaces, where food, water, heat, and
air could be controlled for maximum
efficacy. Aspire’s research found that raising beef required 38
times more land, 23 times more water, and
12 times more feed and produced 1,815 times more greenhouse
gases than producing the same amount of
insect protein. A gram of crickets delivered more protein than a
gram of beef. In a comparison of insect and
beef protein, 30 grams of Aketta crickets would provide 20.0
grams of protein, 43.0 milligrams of calcium,
and 2.3 milligrams of iron, while the same amount of beef
protein would yield 8.0 grams of protein, 3.6
milligrams of calcium, and 1.0 milligram of iron.4 Insects were
also a safer protein source, with a much
lower risk of transmitting zoonotic diseases to consumers. In
recognition of these lower risks, neither the
United States nor Canada regulated edible insects as meat
products—i.e., edible insect products were not
2 IndustryArc, Insect Protein Market: By Type (Beetles,
Caterpillars, Moths & Butterflies); By End User Industry (Food
and
Beverages, Biogas, Food Industry); & By Geography, December
12, 2018, accessed March 20, 2019,
https://industryarc.com/Report/17780/insect-protein-
market.html; Meticulous Market Research Pvt. Ltd., Edible
Insects Market
by Product Type (Whole Insect, Insect Powder, Insect Meal,
Insect Type (Crickets, Black Soldier Fly, Mealworms),
Application
(Animal Feed, Protein Bar and Shakes, Bakery, Confectionery,
Beverages—Global Forecast to 2030,
www.researchandmarkets.com/research/xrqhr7/7_95_billion?w=
12, cited in Emily Morrison and Hiral Patel, “Insect Protein:
Bitten by the Bug,” Barclay Market Research, November 2019,
accessed July 7, 2020,
8. www.investmentbank.barclays.com/our-insights/insect-protein-
bitten-by-the-bug.html.
3 Yde Jongema, “List of Edible Insects of the World (April 1,
2017),” Wageningen University & Research, accessed July 7,
2020,
www.wur.nl/en/Expertise-Services/Chair-groups/Plant-
Sciences/Laboratory-of-Entomology/Edible-insects/Worldwide-
species-list.htm.
4 Aspire Food Group, “Nutrition vs Environment,” Aketta,
accessed July 7, 2020, www.aketta.com/.
For the exclusive use of P. Rodriguez Gonzalez, 2021.
This document is authorized for use only by Pedro Rodriguez
Gonzalez in BCOR 3040 Spring 2021 taught by Sheena
McFarland, University of Utah from Jan 2021 to Jul 2021.
www.aketta.com
www.wur.nl/en/Expertise-Services/Chair-groups/Plant-
Sciences/Laboratory-of-Entomology/Edible-insects/Worldwide-
species-list.htm
www.investmentbank.barclays.com/our-insights/insect-protein-
bitten-by-the-bug.html
www.researchandmarkets.com/research/xrqhr7/7_95_billion?w=
12
https://industryarc.com/Report/17780/insect-protein-
market.html
9. Page 3 9B20A071
subject to regulation by the United States Department of
Agriculture or the Canadian Food Inspection
Agency, so they had lighter compliance requirements and did
not require additional processing inspections.
In the global North (e.g. Europe, United States, Canada, and
Australia), most consumers were unfamiliar
with cuisine featuring insects, which was associated with a
learned “ick” factor. No traditional European
dishes contained insects, yet an estimated 80 per cent of the
world’s people purposefully ate insects—
whether in special-occasion dishes or as part of their weekly
diet.5 For example, chapulines (dry-roasted,
seasoned grasshoppers) were a popular snack and component of
dishes, especially in Oaxaca, Mexico, and
insect dishes were included in the diets of many North America
10. Indigenous communities.6 It was also
commonly noted that almost all of the world’s population
unwittingly ate insect parts in products such as
peanut butter, tomato sauce, and chocolate; the levels in these
products were controlled by government food
standards, mostly for aesthetic reasons.7 Against this backdrop,
entrepreneurial companies faced a
challenge in attempting to move consumers’ responses from
“eww” to “ooh!” when introducing edible
insect products that supported trends in consumer values and
lifestyle choices.
Consumers commonly asked if edible insect products could be
part of vegetarian or vegan diets.8
Vegetarians typically did not eat meat or seafood but consumed
animal by-products such as eggs, milk, and
honey. Vegans did not eat any animals or their by-products.
While insects were living creatures, vegetarian
and vegan labels were self-applied and might be defined
differently by each individual—for example, some
vegetarians ate fish, and some vegans consumed honey. Many
vegetarians and vegans were willing to try
insects; based on its experience with sampling events, Aspire
estimated these people represented around 40
per cent of such consumers.
COMPANY HISTORY
Aspire Food Group and the Aketta Brand
In 2012, Ashour conceived the idea behind Aspire Food Group
after learning of the Hult Prize, which
challenged master of business administration (MBA) students
“to solve the world’s toughest issues by
empowering them to make money, do good and make life better
for millions of people through the creation
11. of for-good for-profit businesses.”9 The focus of that year’s
prize was food insecurity, and a conversation
with a friend on the subject of edible insects prompted Ashour
to work with Mott and three other McGill
MBA students to compete. Along the way, they incorporated a
company and travelled to Thailand for field
research. The team won the $1 million Hult Prize on September
23, 2013.
Ashour and Mott moved their headquarters to Austin and
established operations in the United States, while
another co-founder, Shobhita Soor, moved to Ghana to produce
a variety of micro-livestock, including palm
weevil larvae. Aspire’s approach to solving food insecurity and
sustainability was to apply technology and
automation to farming insects. Because they understood the
barriers to acceptance of edible insects among
customers, Aspire created the consumer-facing brand Aketta to
help build marketplace awareness (see
Exhibit 1). The name Aketta was derived from the scientific
name for the house cricket, Acheta domesticus,
5 S.K. Srivastava, Naresh Babu, and Hema Pandey, “Traditional
Insect Bioprospecting–As Human Food and Medicine,” Indian
Journal of Traditional Knowledge 8, no. 4 (2009): 485–494.
6 Donald Callaway, Joel Janetski, and Omer C. Stewart, “Ute,”
in Handbook of North American Indians: Great Basin, Volume
11, ed. Warren L. D’Azevedo (Washington, DC: Smithsonian
Institution, 1986), 334–367.
7 US Food and Drug Administration, “Food Defect Levels
Handbook: Levels of Natural or Unavoidable Defects in Foods
that
Present No Health Hazards for Humans,” FDA, accessed July 8,
2020, www.fda.gov/food/ingredients-additives-gras-
packaging-guidance-documents-regulatory-information/food-
defect-levels-handbook.
12. 8 “FAQs,” Exo, accessed July 8, 2020,
https://exoprotein.com/pages/faqs.
9 “Intersection of Purpose and Profit, Hult Prize, accessed July
8, 2020, www.hultprize.org/why-hp-2/.
For the exclusive use of P. Rodriguez Gonzalez, 2021.
This document is authorized for use only by Pedro Rodriguez
Gonzalez in BCOR 3040 Spring 2021 taught by Sheena
McFarland, University of Utah from Jan 2021 to Jul 2021.
www.hultprize.org/why-hp-2
https://exoprotein.com/pages/faqs
www.fda.gov/food/ingredients-additives-gras
13. Page 4 9B20A071
which was used in the micro-livestock production. Knowing that
the majority of people in North America
currently resisted the idea of eating insects, Aspire sought to
popularize the name Aketta as an alternative
to “crickets” when referring to the protein source. This
paralleled the terms used to describe other animal
proteins, as Ashour noted: “We eat beef, not cows; pork, not
pigs. Using Aketta helps consumers distinguish
carefully sourced cricket protein from the broader category of
insects.” In reflecting on their position in the
food industry, Ashour also noted,
When we initially started, we focused on supply chain, but it
quickly became apparent that if we
really wanted to seriously grow this industry, we needed a voice
in front of consumers to educate
consumers—and to make greater, better products available. I
think part of the criticisms that we
have had, and generally speaking of the industry, is that the
quality of products historically hasn’t
been the greatest. Ultimatel y we are selling food, and food is a
very emotional experience. And the
experience has to be excellent.
Aketta offered products in three forms: cricket powder; whole
roasted cricket, in various flavours (including
bestsellers sour cream and onion, sea salt, and sriracha); and
granola protein bites made with cricket powder,
also in various flavours (e.g., maple cashew, nutty chocolate
chip, and pumpkin spice). Each of the products
14. provided an excellent source of well-balanced protein and
nutrients. Additionally, Aspire highlighted its
innovative farming techniques: compared to conventional
livestock, crickets were safer to consume,
allowed for better animal welfare, and had a lower resource
impact.
The Aspire team reviewed its sales efforts for the Aketta brand
and identified elements of marketing that
could be improved:
Perhaps our product format could have been improved. Perhaps
we could have gone after another
consumer group. We were predominantly focused not so much
on getting these products to gain traction
in the market; we were using them to create awareness in the
market and to educate consumers.
Ashour pointed to the popularity of sushi in North America as
an example of a foreign delicacy that was
adopted over time. He continued,
Sushi, 20 years ago, was a foreign concept to most Americans.
In fact, the very idea of eating raw
fish, for a lot of people, was border-line offensive. Yet what
happened was that you had a very
clever chef in LA who was able to infuse his passion for this
really wonderful Japanese cuisine
with an American style. He came up with the California roll.
This was, essentially, the gateway
product that allowed Americans to taste and experience sushi —
even if we can all agree that
California rolls aren’t really sushi in the traditional sense. So
for us, the question, historically, has
been this: “What is the California roll for the cricket industry?”
15. Ashour recalled that the Aketta line of products represented the
company’s attempt to do some rapid
prototyping and to test market responses to a variety of product
formats. “I don’t want to give the impression
that we invested a tremendous amount of time and resources
into those products being launched, because
that is not really what happened.”
The Exo Brand
With the Exo opportunity, Aspire decided that its Aketta
products would be rebranded using the Exo name,
and the Aketta name would be used for educational purposes.
Exo’s cricket protein bars (see Exhibit 2)
For the exclusive use of P. Rodriguez Gonzalez, 2021.
This document is authorized for use only by Pedro Rodriguez
Gonzalez in BCOR 3040 Spring 2021 taught by Sheena
McFarland, University of Utah from Jan 2021 to Jul 2021.
16. Page 5 9B20A071
were targeted at athletes, and its marketing reflected that
positioning (see Exhibit 3). Ashour added, “Exo’s
target audience is predominantly a US, millennial, CrossFit, and
Paleo audience. What matters to this group
is that they know their product includes clean ingredients, it is
ethically sourced, and there is a very
transparent supply chain. But the key benefit is ‘clean
ingredients.’” Exo sold its bars primarily through
e-commerce channels and through its website, and it dedicated
marketing resources to maintaining a social
media presence. The US snack, nutrition, and performance bar
market was worth $7.0 billion in 2018 and
forecast to grow to $7.7 billion by 2023.10 The average
performance protein bar had a retail cost of $3.00.
With retail margins at about 35 per cent, Exo’s wholesale
revenues per bar were $1.95. Exo’s cost of goods
sold was about half of the wholesale selling price.
Throughout the strategic discussions for the brand, one thing
remained consistent: Aspire’s dedication to
its founding principle of fighting food insecurity. As Ashour
said,
17. Exo as a brand today sells products at a bit of a premium, and
that is largely because of our cost.
As an industry, farming crickets is something that has only been
around for a few years, and despite
our tiny size as a company, we happen to be a global leader,
which just tells you how much more
we have to go. Unlike the cattle and poultry industries, which
have had hundreds of years to hone
and refine their practices and achieve efficiency, we are still in
the very top of our cost curve. So
unfortunately, for a few years, the cost will be high; but if we
achieve our objectives, which we
fundamentally believe we will, this will become one of the most
affordable sources of protein in
the world, and hopefully our products will become a lot more
widely available to every type of
social economic bracket, not just people who can actually afford
a $3 bar.
COMPETITION
Competition in the insect protein food sector came primarily
from entrepreneurs in two categories:
wholesale farmers and brand manufacturers. Millennial -driven
start-ups such as Aspire and Exo; family
farms, including Entomo Farms in Canada; and venture
capitalists had jumped on the opportunity to be
involved in this nascent market. Aspire had the advantage of
vertical integration. Most other entrepreneurial
food companies were reliant on insect protein suppliers, such as
Aspire, Entomo Farms, or numerous
overseas operations. Ingredient sourcing had been an issue for
smaller brands, creating inconsistency with
supply and various quality concerns.
18. Because of North American consumers’ lack of familiarity and
negative associations with eating insects,
brands strove to deliver insect protein in familiar formats. The
edible insect industry had been primarily
focused on the snack category, specifically the protein bar
category. Insect protein bars from brands such
as Chapul (from the United States), which was featured on the
show Shark Tank; Landish (from Canada);
Näak (from Canada); Eat Grub (from the United Kingdom);
Jimini’s (from France); and Wholi (from
Denmark) were currently competing on the market. Importantly,
these brands were competing not only
among themselves but also with established companies and
brands such as Cliff Bar (see Exhibits 4 and 5).
The majority of competitors focused on crickets, but other
insects such as mealworms, buffalo worms, and
grasshoppers were also used to create bars, snacks, centre-of-
the-plate proteins, and powders. In North
America, products included protein powder (e.g., Crik
Nutrition), tortilla chips (e.g., Chirps Chips), snack
mixes (e.g., Don Bugito), pasta (e.g., Bugsolutely), snack bites
(e.g., Seek), jerky (e.g., Rocky Mountain
Micro Ranch), and cookies (e.g., Cowboy Cricket Farms). In
Europe, supermarket chains sold a variety of
10 Mintel Group Ltd., Snack, Nutrition, and Performance
Bars—US, Industry Report, Mintel, February 2019, accessed
July 7,
2019, from Mintel academic database.
For the exclusive use of P. Rodriguez Gonzalez, 2021.
This document is authorized for use only by Pedro Rodriguez
Gonzalez in BCOR 3040 Spring 2021 taught by Sheena
McFarland, University of Utah from Jan 2021 to Jul 2021.
19. Page 6 9B20A071
insect products, notably burger patties from brands like Insecta
(the Netherlands) and Bold Foods
(Germany). A number of brands had also entered the market but
not survived. The website Bug Burger
listed over 90 “insect startups that disappeared” from around the
globe; these included Canadian companies
20. Coast Protein, which made cricket energy bars, and C-fu Foods,
which created Bolognese pasta sauce with
textured protein made from crickets.11 The future of brands like
Chapul was unclear. Ashour and Mott had
seen numerous competitors come in, make a splash, gain
investors, and fizzle out, and they were determined
to achieve wider distribution with their eyes open.
CONSUMERS
Attitudes, Motivations, and Behaviours
Consumer attitudes and preferences in the insect market were
tricky to assess, as Ashour pointed out:
The challenge is, our industry, first of all, consists of a lot of
first time entrepreneurs: not just food
entrepreneurs, but just entrepreneurs, period. You’re talking
about people who are learning and having
to come up with a food product and how to incorporate the new,
novel ingredient into a new food
product and then how to market that new food product with the
novel ingredient to a new market. That’s
a lot of layers of challenges to ask of any seasoned
entrepreneur, much less of a first-time entrepreneur.
So, there were clear gaps. There was an experience gap and a
product-development gap as well as the
consumer-product-market-fit gap that we saw. For example, you
have companies that are making chips
using cricket protein. Is there a lot of data indicating that chips
are a robust protein delivery system?
Because if people aren’t buying into this concept, how can we
really conclude that they are not interested
in crickets? Maybe they just don’t want chips, and it is the fact
that you are using protein in chips that
is the wrong decision, not the crickets themselves.
21. Research on motivations and attitudes revealed that 67 per cent
of consumers in the United States were
driven by flavour when choosing their snacks, follow ed by 33
per cent who were driven by the lowest price,
30 per cent who were driven by calories, 27 per cent by brand,
27 per cent by natural ingredients, and 26
per cent by protein content. A total of 66 per cent of consumers
wished for more healthy snack options, and
52 per cent also believed taste was more important than health
when eating snacks.12
Consumer Segments
Research showed that the snack bar market within the United
States continued to be strong, with more than
two-thirds of adults reporting that they ate bars. The most
popular type of bars was snack bars, which had
a 48 per cent penetration, followed by nutrition bars (40 per
cent) and performance bars (11 per cent). The
majority of bar eaters were under the age of 45, and both men
and women equally likely to eat bars.13
However, men made up a significantly larger share of
performance bar eaters. In considering which
segments the company should go after, Ashour noted that the
current Exo target was the sports individual
who valued performance and nutrition, above all else. He added,
“This is the endurance, CrossFit, weight-
lifting, weekend warrior crowd. They are willing to pay a
significant premium to get an edge in their
competition or in their lifestyle. There isn’t an X-factor for this
group because fundamentally they are
functional eaters. They’re not gourmet eaters.”
11 “Insect Startups that Disappeared,” Bug Burger, accessed
July 7, 2020, www.bugburger.se/foretag/the-eating-insects-
22. startups-here-is-the-list-of-entopreneurs-around-the-
world/#gone.
12 Mintel Group Ltd., US Snacking Motivations and Attitudes,
Market report, Mintel, January 2019, accessed July 7, 2020.
13 Mintel Group Ltd., Snack, Nutrition and Performance Bars—
US, op. cit.
For the exclusive use of P. Rodriguez Gonzalez, 2021.
This document is authorized for use only by Pedro Rodriguez
Gonzalez in BCOR 3040 Spring 2021 taught by Sheena
McFarland, University of Utah from Jan 2021 to Jul 2021.
www.bugburger.se/foretag/the-eating-insects
23. Page 7 9B20A071
Aspire estimated that the sports performance crowd represented
4 per cent of the market and consumed about five
bars each per week, while weekend warriors, who comprised
about 3 per cent of the total adult US population of
254 million people, were each eating one to two bars during
weekend activities.14 About one in 20 within this
segment and the sports-performance segment could be
persuaded to buy Exo bars on a regular basis.
A second target segment was made up of eco-conscious
consumers who were looking for a sustainably
produced protein source. “You can call them ethical
vegetarians. You can call them flexitarians,” said
Ashour. “Basically, these are people who are trying to limit
meat in their diets, and they are looking for
creative, exciting food to replace meat.” With growing concern
over the environment and animal welfare,
meat alternatives had been increasing in popularity and had
become established in the consumer psyche.
Aspire estimated that the eco-conscious crowd was 5 per cent of
the market (47 per cent of the total US
population, or about 327 million people) and consumed about
three to five bars each a week as snacks.15
About one in 20 within this segment could be persuaded to buy
Exo bars on a regular basis.
24. Outdoor enthusiasts and adventure seekers made up a third
segment (21 per cent of the total US population) and
consumed one to two bars each per week during weekend
activities.16 This group included consumers involved
in activities such as rock climbing, skiing, long-distance hiking,
backcountry hunting, and kayaking—and the
people who aspired to this lifestyle. These individuals saw
themselves as having a personal connection to the
natural world, and they looked for products with a high calorie-
to-weight ratio for easy transport over long
distances. Although this was a smaller market, these individuals
tended to be very brand loyal, and the segment
contained a large number of influencers, who attracted attention
beyond the segment.
Children (10 per cent of total US population) were the fourth
segment being considered; they consumed
about one bar per school day.17 “Typically, we’re thinking that
kids between the ages of two and eight
would be willing to try our product,” said Ashour.
I think it has to do with the fact that they have not been socially
programmed to dislike certain
foods. They might try our cricket snacks with an open mind:
they come for the curiosity, and they
stay for the taste. Because our products are high in protein,
parents would be happy for their kids
to embrace healthier snack choices.
Aspire estimated that children were 5 per cent of the market and
consumed about two bars each a week.
About one in 20 in this segment could be persuaded to buy Exo
bars on a regular basis.
A fifth segment were consumers with food sensitivities or
allergies. While cricket protein could be a
25. problem for those with shellfish allergies, it had the benefit of
being free from all other major allergens,
including gluten, soy, nut, and dairy. Many cricket bars
(including Exo’s) contained nuts, but Aspire’s
cricket powder and whole-roasted crickets were free from these
allergens. Because of the high risk
14 Amby Burfoot, “Large Study Supports ‘Weekend Warrior’
Approach to Lifetime Fitness, Washington Post, January 24,
2017,
accessed March 31, 2020,
www.washingtonpost.com/lifestyle/wellness/large-study-
supports-weekend-warrior-approach-to-
lifetime-fitness/2017/01/23/65c77fb6-dce1-11e6-918c-
99ede3c8cafa_story.html; Kids Count Data Center, “Total
Population
by Child and Adult Populations in the United States,” The
Annie E. Casey Foundation, August 2019, accessed May 4,
2020,
https://datacenter.kidscount.org/data/tables/99-total-population-
by-child-and-adult-populations#detailed/1/any/fals e/37,871,
870,573,869,36,868,867,133,38/39,40,41/416,417.
15 Ibid.; CGS, “Consumer Expectations are High for Eco-
Friendly Products, especially with Gen Z Buyers,” News
release,
GlobeNewswire, January 10, 2019, accessed April 3, 2020,
www.globenewswire.com/news-
release/2019/01/10/1686144/0/en/CGS-Survey-Reveals-
Sustainability-Is-Driving-Demand-and-Customer-Loyalty.html.
16 Outdoor Foundation, Outdoor Participation Report 2017, 1,
May 2017, accessed April 3, 2020,
https://outdoorindustry.org/wp-content/uploads/2017/05/2017-
Outdoor-Recreation-Participation-Report_FINAL.pdf.
17 Kids Count Data Center, “Child Population by Age Group in
the United States,” The Annie E. Casey Foundation, August
2019, accessed April 3, 2020,
26. https://datacenter.kidscount.org/data/tables/101-child-
population-by-age-
group#detailed/1/any/false/37,871,870,573,869,36,868,867,133,
38/62,63,64,6,4693/419,420.
For the exclusive use of P. Rodriguez Gonzalez, 2021.
This document is authorized for use only by Pedro Rodriguez
Gonzalez in BCOR 3040 Spring 2021 taught by Sheena
McFarland, University of Utah from Jan 2021 to Jul 2021.
https://datacenter.kidscount.org/data/tables/101-child-
population-by-age
https://outdoorindustry.org/wp-content/uploads/2017/05/2017-
Outdoor-Recreation-Participation-Report_FINAL.pdf
www.globenewswire.com/news
https://datacenter.kidscount.org/data/tables/99-total-population-
by-child-and-adult-populations#detailed/1/any/false/37,871
www.washingtonpost.com/lifestyle/wellness/large-study-
supports-weekend-warrior-approach-to
27. Page 8 9B20A071
associated with consuming the wrong foods, consumers with
food allergies typically spent extensive time
researching available options and sharing ideas in online
communities, and they became loyal to brands
and companies that provided viable options.
Another possibility would be to broaden the target group to
include millennials in general (24 per cent of
the total US population), who consumed approximately three to
five bars each per week.18 According to a
report on millennials and marketing, “In the US alone there are
about 80 million millennials, making them
larger than any other demographic in the country. There are also
more millennials in the workforce than
other generations, with an expected $1.4 trillion in disposable
income by the year 2020.”19 Aspire believed
the millennial demographic could be a valuable market segment
to target, especially based on the
assumptions that this broad consumer segment was more eco-
friendly and more open to new experiences,
enjoyed innovative products, and consumed trendy foods.
Indeed, the millennial market was attractive to
Aspire for many reasons, especially its size—but the trick was
to figure out who in this large consumer
segment would be most receptive to the company’s message and
evolving product lines.
28. The Aspire team estimated that it would cost the company a
total of $1 million to target any particular
consumer segment for a one-year period. This would include the
cost of hiring a social media manager and
a brand manager and of carrying out a consistent marketing
campaign that would include search engine
optimization, advertisements on key social media properties,
engagement with influencers and bloggers,
and attendance at conferences.
MAKING A DECISION
The Aspire team wondered which consumers to pursue. They
wanted to take the next few days to analyze
the segments and to finalize their marketing plan. Ashour
summarized their task:
Our challenge, obviously, is, how do we create a brand i dentity
that suits all of these demographics?
Well, the truth is, we can’t. Exo stylistically seems to fit the
first, second, and maybe third group,
but it is not really a kid-friendly looking brand. So there have
been questions about, how do we
reach these targets? Do we have a sub-brand that focuses on
kids? Do we take a different approach?
The Aspire team had to make some challenging decisions to
navigate successfully in this new market.
18 Erin Duffin, “U.S. Population by Generation 2017,” Statista,
August 9, 2019, accessed April 3, 2020,
www.statista.com/statistics/797321/us-population-by-
generation/.
19 Kim Speier, “Why Are Marketers So Obsessed with
Millennials,” Social Media Today, June 10, 2016, accessed
March 31,
29. 2020, www.socialmediatoday.com/marketing/why-are-
marketers-so-obsessed-millennials.
For the exclusive use of P. Rodriguez Gonzalez, 2021.
This document is authorized for use only by Pedro Rodriguez
Gonzalez in BCOR 3040 Spring 2021 taught by Sheena
McFarland, University of Utah from Jan 2021 to Jul 2021.
www.socialmediatoday.com/marketing/why-are-marketers-so-
obsessed-millennials
www.statista.com/statistics/797321/us-population-by-generation
Page 9 9B20A071
EXHIBIT 1: AKETTA CRICKET FLOUR AND WHOLE
ROASTED CRICKETS
Source: Company files.
EXHIBIT 2: EXO PROTEIN BARS
Source: Company files.
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This document is authorized for use only by Pedro Rodriguez
Gonzalez in BCOR 3040 Spring 2021 taught by Sheena
30. McFarland, University of Utah from Jan 2021 to Jul 2021.
Page 10 9B20A071
EXHIBIT 3: EXO MARKETING
Source: Company files.
For the exclusive use of P. Rodriguez Gonzalez, 2021.
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Gonzalez in BCOR 3040 Spring 2021 taught by Sheena
McFarland, University of Utah from Jan 2021 to Jul 2021.
31. Page 11 9B20A071
EXHIBIT 4: TOTAL RETAIL SELLING PRICE OF TOP
PROTEIN BAR BRANDS IN SPORTS
NUTRITION CATEGORY (US$ MILLIONS)
Brand Name 2015 2016 2017 2018 2019
Cliff Bar 774.5 889.8 975.2 1,011.5 1,037.4
Optimum Nutrition 664.3 745.8 834.0 913.4 1,010.3
BSN 477.6 513.1 560.6 612.3 673.4
Quest 337.5 413.5 429.0 443.5 477.3
RXBar 8.7 48.1 173.6 333.5 353.0
GNC 311.8 289.4 273.4 257.1 242.2
Pure Protein 189.6 189.5 184.4 171.1 172.8
Luna Bar 113.6 115.3 119.1 115.9 115.1
Labrada 72.4 69.8 70.9 57.2 56.0
Herbalife 30.1 32.2 30.7 31.9 33.0
Allmax 14.8 14.8 16.0 16.7 17.0
Champion Nutrition 9.3 8.6 9.1 9.3 9.3
Balance Bar 38.8 29.8 19.9 8.0 6.4
Source: Euromonitor International, Sports Nutrition in North
America Market Sizes, 2019, accessed April 3, 2020.
EXHIBIT 5: TOTAL MANUFACTURER SELLING PRICE OF
TOP PROTEIN BAR BRANDS IN
SPORTS NUTRITION CATEGORY (US$ MILLIONS)
Brand Name 2015 2016 2017 2018 2019
Cliff Bar 440.4 506.1 554.6 575.2 589.8
Optimum Nutrition 376.6 423.1 473.2 518.3 573.5
32. BSN 272.1 292.3 319.4 348.8 383.7
Quest 192.3 235.6 244.4 252.7 272.0
RXBar 4.9 27.4 98.9 190.0 201.1
GNC 176.5 163.7 154.5 145.3 137.0
Pure Protein 108.0 107.9 104.9 97.3 98.2
Luna Bar 64.2 65.2 67.3 65.4 64.9
Labrada 41.3 39.8 40.4 32.6 31.9
Herbalife 17.1 18.4 17.5 18.2 18.8
Allmax 6.9 6.9 7.5 7.8 7.9
Champion Nutrition 4.3 4.0 4.2 4.4 4.4
Balance Bar 22.1 17.0 11.3 4.6 3.6
Source: Euromonitor International, Sports Nutrition in North
America Market Sizes, 2019, accessed April 3, 2020.
For the exclusive use of P. Rodriguez Gonzalez, 2021.
This document is authorized for use only by Pedro Rodriguez
Gonzalez in BCOR 3040 Spring 2021 taught by Sheena
McFarland, University of Utah from Jan 2021 to Jul 2021.
ASPIRE FOOD GROUP: MARKETING A CRICKET PROTEIN
BRAND THE MARKET FOR INSECT PROTEIN COMPANY
HISTORY Aspire Food Group and the Aketta Brand The Exo
Brand COMPETITION CONSUMERS Consumer Segments
MAKING A DECISION EXHIBIT 1: AKETTA CRICKET
FLOUR AND WHOLE ROASTED CRICKETS EXHIBIT 2:
EXO PROTEIN BARS EXHIBIT 3: EXO MARKETING
EXHIBIT 4: TOTAL RETAIL SELLING PRICE OF TOP
PROTEIN BAR BRANDS IN SPORTS NUTRITION
CATEGORY (US$ MILLIONS) EXHIBIT 5: TOTAL
MANUFACTURER SELLING PRICE OF TOP PROTEIN BAR
BRANDS IN SPORTS NUTRITION CATEGORY (US$
MILLIONS)