1. The document discusses guidelines for designing effective brochures, noting that brochures should be written from the customer's perspective, be concise using short paragraphs and descriptive language, and include visual elements like pictures. 2. Common mistakes to avoid include long paragraphs, dense text, and improper formatting. Brochures should attract attention and convey key information simply. 3. When designing a technical brochure, write clearly for non-experts, highlight features and benefits, and make it a casual conversation rather than complex text. Technical brochures require clarifying the product or service function.

1. Group D: Ex#2
Person 1:
(A) What are the major points in the articles you see above?
Typically, there were the company brochure which is by far the most used and miss-used tool in business.
And, there are ways to design and write when you make the company brochure.
Moreover, the company brochure is designed to attract attention by the customer and, you should think it
that the company brochure is the main course.
So, every company brochure you write is like a personal PR agent.
(B)Why is this article important? Write 5 major points in the article that are important. Write in
your own words.
1. You need the understanding of some common mistakes in brochure design and avoid some mistakes.
Because, the company brochure is by far the most used but they are miss used tool.
2. You should bear it that a brochure is designed to attract attention by customer and a brochure is main
course.
3. The company brochures are almost always Type One. You can’t fix some small ticket items to
brochures.
4. You should write the copy from the customer’s point of view.
5. It is important to make brochure sentences for reader.
・Do not use more than nine or ten lines of type per paragraph.
・Do not use underline or all caps as a way to stress a point. But, you can use bold or italics instead.
(C)Explain 5 reasons why one should read the above article when preparing to design an important
business brochure on any topic? Write in your own words.
This reason is necessary to know the following.
1. You can’t do use more than nine or ten lines of type per paragraph.
2. You can’t do average more than two or three sentences per paragraph.
3. You can’t do indent paragraphs that have a space between them.
4. You can’t do use underline or all caps as a way to stress a point. You can use bold or italics instead.
5. You can’t do use italics on your web site or they will look like the italics in the previous sentence.
(D)Write a paragraph explaining the common guidelines that you find in the article above. Write in
your own words.
When you write the company brochure, it is necessary to bear a flowing point for reader.
First, it is important to write the copy from the customer’s point of view.
Next, the copy is shorter and more descriptive because completed work on making.
And, it is important to use the picture. Because, a picture is retained in the customers mind much longer
than words.
Finally, if you have created a visual look to your advertising, you should continue advertising in your
brochure for reader.

2. Person 2:
(A)Explain the overall idea for designing a technical brochure as is mentioned in the article above.
Write your copy from the customer point of view, not yours. Once the copy is completed work on makin
g it shorter and more descriptive. Moreover, paint descriptive word pictures wherever possible. A pictu
re is retained in the mind much longer than mere words. In addition, your brochure shouldn' t be a
textbook, it should be a conversation between friends.
(B)Talk about a brochure that you want to prepare. Explain at least 10 major points you will
include in this brochure of your choice. What will be the purpose of the brochure?
・Write the copy from customers point of view, not from yours point of view.
・Eliminate the extra sentence as possible as.
・The brochure should get the appointment with the customer.
・Don’t ask open-ended questions.
・The function and the profit of the product are clarified for the customer.
・Write the brochure easy to know for not being professional for reader.
・Make all kinds of efforts to write so that reader’s eye tired and reader get bored.
・Don’t use the words which invite the possibility of a negative response from the customer.
・Line up the sentence evenly in the brochure.
・Don’t write the start of the sentence by the numbers.
・Use bold or italics when the sentence is emphasized .
The purpose is to educate the customer about the subject of the brochure and get the appointment with the
customer.
(C) Write five sentences explaining how a company should approach the design of a technical
brochure.
Always assume the customer will eventually buy the product or service. Don't use the words, "if" and "m
aybe" which invite the possibility of a negative response from the customer.
And, never ask open-ended questions in a brochure.
Companies always want to list the many important features of their products. So, it is necessary to clarify
the profit. And, your brochure shouldn't be&nb
sp;a textbook, it should be a conversation between friends
(D)Write down five sentences explaining how a technical brochure should be different from a
tourism-related brochure.
It is necessary to clarify what is the feature of the product.
In addition, it is necessary to clarify what is the benefit of the product.
Writing plainly without becoming a special _expression too much.
Don't begin to write sentences from the numbers.
It is necessary to write the copy from a customer's point of view.

3. Person 3:
(A)Explain the overall idea for designing a technical brochure as is mentioned in the article above.
(B) Talk about a brochure that you want to prepare. Explain at least 10 major points you will
include in this brochure of your choice. What will be the purpose of the brochure?

4. (C) Write five sentences explaining how a company should approach the design of a technical
brochure.
・explore
・brochure
・business
・design
・mistakes
(D) Write down five sentences explaining how a technical brochure should be different from a
tourism-related brochure.
・What is the most cmmon mistake of brochure use?
・What are the strength and weakness of a brochure?
・What is the bsic brochure design and where to start it?