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ASSIGNMENT 45
Psychographics
Pyschographics CompareTo Real Artist
Personality Outgoing,Adventurous Mumford and Sons
Values Honest Olly Murs
Attitudes Positive, Laid Back Ed Sheeran
Lifestyle Surrounded by friends who
all listen to Indie style music
One Direction (surrounded
by friends)
Interests Football, Music Nights, The Streets
Social Group Secondary Group Justin Bieber
Location South-East England Giggs/JME
Type Of Person Explorer: type of artist
promotes going against
the normal and takes risks
and opportunities when
presented
N/A

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Assignment 45 psychographics

  • 2. Pyschographics CompareTo Real Artist Personality Outgoing,Adventurous Mumford and Sons Values Honest Olly Murs Attitudes Positive, Laid Back Ed Sheeran Lifestyle Surrounded by friends who all listen to Indie style music One Direction (surrounded by friends) Interests Football, Music Nights, The Streets Social Group Secondary Group Justin Bieber Location South-East England Giggs/JME Type Of Person Explorer: type of artist promotes going against the normal and takes risks and opportunities when presented N/A